What strategies do you use to generate leads?
In this video, I share some Simple Lead Generation Strategies you can use to generate new patients for your business.
One of the top problems I’ve been owners business owners are experiencing when it comes to their marketing is inconsistency in lead generation. In other words, not being consistent in finding new customers or not a consistent flow of new people that come to their door or to their phone or to their website.
That problem comes from inconsistency in your marketing. Usually, if you’re not consistently marketing to reach your target market on a daily basis, you will have issues with lead generation!
Hopefully, you have your target market defined. I’ve explained that process is one of my previous videos, if you haven’t seen it, go and find the video and watch that video, it is a very easy and simple process to define your target market!
But they’re not consistently advertising and marketing to their target audience or their avatar, to find them, bring them in and then sell them their product and the services that they are providing.
Now, to fix this problem, you got to have consistent lead generation activities, consistent lead generation strategies.
Why is consistent lead generation important?
Lead generation is the very first step in your sales funnel. So you find interested people, you qualify them, and then you sell them. Right?
If there are not enough people or leads in your sales funnel, you’re going to have a problem. Simple like that.
To fix the lead generation problem, you gotta have more than one lead generation strategy.
What do I mean by that?
Most business owners that I know have one lead generation strategy, which is word of mouth. They rely 100% on word of mouth. And the problem with that is sometimes people talk about you, sometimes people don’t talk about you.
You can’t rely on people to talk about your business and refer to you, you can, but some days or some weeks or some months, they may not because they may get busy with other stuff. So you want to have more than one lead generation strategy. and preferably, you want to have it so it’s automated, and runs on a consistent basis.
For example, if you advertise on a bus bench on the busiest Street, that you know that a part of, say your target market or avatar passes by that area or neighbourhood, or you spend some money per day, let’s say 100 bucks a day, $1,000 a day, some amount of money per day, on Facebook on a consistent daily basis so that your market sees that every day.
They call you to claim your offer, they visit your website, whatever you want them to do, they do that, but it has to be daily.
Consistency in your marketing brings consistency to your sales. If your sales is not consistent, chances are your marketing is not consistent.
And hopefully, you will have an automated process, so you don’t have to work on it every day. You don’t have to think about it every day, it just happens on a recurring automated basis. So that the phone rings consistently, all the time, every day, and then you get business out of that.
This is one of the six pillars of marketing that we’re discussing in our course called Simple Marketing Formula. The length of the course is 3 days. Each day we work and focus on one pillar of marketing.
I am sharing the entire process, the entire blueprint on my webinar that you can attend here.
Click here to register and watch the webinar and I will invite you to sign up for simple marketing formula during that webinar, which is a group learning environment. You’ll work with other business owners to build your simple marketing strategy.
In this course, we only focus on the essentials and basics of marketing, no bells and whistles, no extra stuff. So if you want to take your business to the next level, this would be a good place to start to have a plan.
Having a simple marketing plan is very important to allow you to get to your goals.
Hope to see you there and I look forward to serving and supporting you
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Have yourself a great day.
Good luck taking your business to the next level.
And we’ll see you later
Have yourself a great day.
What is lead generation?
Lead generation, or the marketing process of finding prospects and sparking interest in a product or service in order to establish a business relationship, enables businesses to nurture leads until they are ready to buy and become paying customers.