Business Coach , entrepreneurs, author and speaker - Mostafa Hosseini

My Story

Early Childhood

Growing up, I always felt like I was stuck in the middle of two worlds. On one side of my family, you had the business people – they were making money, taking vacations, and generally just enjoying life. 

On the other side, you had all the academics and engineers – they were probably smart, but let’s be real, they weren’t exactly living their best lives.

So I made a decision early on – I was going to be a businessman. 

No more struggling with finances, no more boring lectures and complex equations. I was going to run my own business and live the good life.

And so far, it’s been working out pretty well. 

Sure, there have been a few bumps in the road (like when I tried to sell lemonade at the age of seven and only made 50 cents), but I’ve learned a lot along the way. 

And now, I can honestly say that my five or six-year-old self made a pretty good decision. So if you’re feeling stuck in your current career and want to make a change, just remember – it’s never too early (or too late) to follow your dreams.

My Education

I enrolled in the engineering school at Mount Royal University back in 2001 with high hopes and dreams of becoming the next Elon Musk. But as it turns out, engineering was not for me. 

I tried to tough it out for two and a half long years, but eventually I had to face the facts: I was just not cut out for all that math and science.

So I did what any sensible person would do – I dropped out of engineering school and got into the business school. 

And let me tell you, that’s when the real magic started happening. I loved almost every class I took (except maybe a few where the instructor was a little, shall we say, boring).

Long story short, I ended up with a diploma in marketing management and a bachelor’s degree in business management with a minor in marketing from Mount Royal University. 

And just to prove that I can finish what I start, I also have a diploma in engineering (a general Arts and Science diploma). 

So if you ever need help with your marketing strategy or just want to chat about the finer points of business management, give me a call. Just don’t ask me to solve any advanced math equations – I’m a little rusty on those.

Personal Development

Back in the early days of Google (you know, when you could still find something on the internet without scrolling through pages and pages of ads), I was exposed to the world of self-help and personal development. I had big dreams of becoming a successful businessman, and I was determined to do whatever it took to get there.

So I started searching for answers – what did I need to study, learn, and master in order to achieve my goals? And that’s when I stumbled upon the likes of Tony Robbins, Jim Rohn, and Brian Tracy (among many, many others).

Now, I’m not saying that I became an overnight success thanks to these gurus (although that would have been nice). But I will say that their advice was invaluable. I learned from Jim Rohn, for example, that if you want to learn something, it’s usually best to go straight to the expert – instead of wasting time trying to figure it out on your own. And he also said that successful people often hire mentors or coaches to guide them, which is exactly what I did.

So if you’re looking to take your personal development to the next level, I highly recommend finding yourself a mentor or coach. Trust me, it works! (At least, it worked for me and my successful business).

Rich Dad Poor Dad

Back in 2007, I read Rich Dad Poor Dad by Robert Kiyosaki and it was like someone had written a book about my life. Growing up, finances were always a problem in my household – my dad worked hard, going to work at the crack of dawn and coming home late at night. We didn’t have much time for vacations or one-on-one time with him.

But this book confirmed all my ideas about running my own business, being my own boss, and helping other businesses grow. It was like a sign from the universe that I was meant to enter the business world.

And enter I did. I’ve been helping businesses grow and thrive for years now, and I couldn’t be happier. I may not be rich (yet), but I’m definitely not poor – and I have my dad (and Robert Kiyosaki) to thank for that. So if you’re feeling a little stuck in your current career, give Rich Dad Poor Dad a read – it just might change your life.

So there you have it – my top values. They may not be the most exciting or hilarious things, but they are what drive me and make me who I am. And that’s all that really matters, right?

My top Values


I am very, very big on family and really love my family; everything that I do is about family and my children. I love to spend time with my wife and kids. Therefore, that’s my number one thing.


My Business allows me to be myself, do what I want to do, be my own boss, and be independent. I really enjoy building my business and helping other businesses grow and scale.


I also love to spend time in the mountains and in nature to connect with myself and nature, and to be able to release my energy.

Learning and Growth

Finally, I love to read, learn, and grow which in turn allows me to grow my business, be a better business coach, and be a better father to my family and my business. I read about 24-30 books

My Work Journey

  • The first time job that I got was with my uncle.
  • In Canada, I worked at a pizza shop, delivered pizza, and I managed a pizza place.
  • I worked as a helper and manager at a construction company.
  • In 2007, I started my own construction and renovation company. This company died in 2009 after the market crash of 2008.
  • Then I worked at a GM dealership selling brand new vehicles. This experience was exciting for me because it allowed me to improve my sales experience and communication skills.
  • In 2010, I started Persyo Marketing; we did digital marketing services for a few years, helping businesses grow and scale along with coaching and training our clients.
  • Back in 2017, we dropped the digital services and I stuck with the training and coaching aspect of my business, teaching what I’ve learned from running my own businesses and helping other businesses over the years.
  • In 2021,  started the call center specializing in follow ups, customer retention and referrals! 

The coaching and training that I do is the result of my own experience working with many businesses over the years and helping them grow and scale into high six and seven figures.

Our Best Clients

Our best clients have established Coaches, Consultants and Experts who strive to make their mark in the world by changing other people’s lives and are committed to getting up every morning and going to work to deliver value.

These entrepreneurs are our best clients!

We’d like to work with these clients, in no particular order, to help them grow and scale and make their business more profitable.  

To your massive success

Mostafa Hosseini

Creator of Simple Marketing Formula 

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