Marketing Automation Tips for Small Business Growth – ep 97

Mostafa Hosseini  00:02

Hello and welcome to daddy confidence for entrepreneurs. In this episode, we will debunk the marketing automation myths, and you will discover the surefire way to minimize your daily efforts and maximize your profitability. We’ll go over the easiest and more scalable tech system to succeed with your digital marketing. And you will watch me get exposed and coached by Michelle and Brad Mooney. Welcome, Brad, how are you today?

Brad Mooney  00:29

I’m good.

Mostafa Hosseini  00:30

My guest today is my friend Brad Mooney. We’re both right here in Calgary, Alberta. I’m gonna have a very interesting conversation about tech and digital marketing automation. And if you have any friends and a business friends that could benefit from this conversation, either send them the link to this interview or tag them in a comment and have them tap into Brad’s wisdom and knowledge and expertise when it comes to tech, digital marketing, and rest this stuff that we’re going to talk about.

So let me do the introduction to Brad and hopefully Michelle will join us later. And we’re gonna dive into a very interesting conversation about what we just went over. So Brad Mooney and Michelle Natalie have over 20 years of experience in executive coaching. Working with clients ranging from eight figure businesses to solo printers.

They run a done for you marketing tech service, helping entrepreneurs set up and maintain their Infusionsoft or keep Mac’s classic through their company called awareness strategies. Welcome, Brett. Hello. It is good to see you again. Good to be here. Oh, how’s your day so far?

Brad Mooney  01:44

Well as normal, it’s a busy day. Things are always busy around here. Love

Mostafa Hosseini  01:49

1. So Brad, what is your story?

Brad Mooney  01:54

Well, it can be a long one,

Mostafa Hosseini  01:57

you give us like a five minute Where’s version.

Brad Mooney  02:00

So I actually graduated as an electrical engineer. And started work in the oil and gas business in Calgary, because that’s a lot of the the engineers work in that area of specialty many years ago. And I ended up working for a pipeline company. And part of that pipeline company was they got into pneumatic capsule pipelines, which is you take a pipeline, and then you put little cars in them with wheels. And then you pump these cars around with air.

Very interesting stuff. But really what it led to was developing a computer system to model these capsules of air and capsules of the whatever you put in the cars, whether it’s people or green. And it got me involved with the IBM Personal Computer back in the late 1980s. And from there, I got to love this little machine that you can program and do all this stuff with is the IBM PC. So from there, I moved into selling them. I actually in the late 80s, I actually sold personal computers. And from there, I got into consulting, outsourcing helping oil and gas companies with their IT and infrastructure. So a lot of history of computer stuff.

And then we started our own business. And we needed to get there was actually a personal development company. And we wanted to get our courses online and get outside of Calgary. So to do that, going online was a different type of thing. But again, it’s computers. So we started saying, Well, how do we do this? And Michelle, my partner is more into the teaching side and I’m the tech side. So I was trying to figure out well, how do we keep track of all this how to get online and do that?

We had a person by the name of Jay for set who some of you may know, we actually started or helped him with a mastermind of doing this because there’s a lot of us but 20 of us are at Alterna say well, let’s get into this internet, let’s get online let’s make our businesses bigger. So we all started masterminding and trying to figure this out in in Jays basement. And Jay had done a little bit of this and was online he had a quite a collection of software like we call a Franken where, where there’s these different pieces that all go together.

And it drove me nuts. The integrations didn’t work things in happened between them. So I came across this product called Infusionsoft and I bought it and started using it because it was about seven different packages all in one all working together. So through that, yeah, we made our business go online. Got stuff out there did the whole videos Online and membership sites and all that. But in reality of those 20 people we started with, there was only about two or three that actually got online. The rest of them got stopped at the tech, they couldn’t get the tech to work.

They couldn’t do all that stuff. So, yeah, about eight years ago, we said, well, let’s expand our business to actually helping other companies get online. So we became certified and Infusionsoft and have changed our business into this whole digital marketing and automation business. And we provide a done for you service for small business. Now, when we say done for you, we actually think that most small business owners should not look after their tech, they should leave that to tech people. And that’s why I think those other 80 people failed, is they shouldn’t have been doing in the first place.

Sure, so we help people get online, we still use the tool Infusionsoft because I think it’s the best tool for small business. But for people who know what they’re doing like us, if you’re a small business owner, you shouldn’t be in your Infusionsoft to program it, you should be in there to find your contacts, find phone numbers and emails, nice stuff, but not be looking after the heavy duty programming. So that’s how we got here.

We’ve been doing it for, like 70 years, we’ve grown the business now to probably about 15. People with specialties in websites and graphic design, and fusion soft like, all these different pieces that we bring together that you need to do digital marketing.

Mostafa Hosseini  06:37

Love it. Love it. So how did you end up with Infusionsoft? I know you’ve kind of touched on it. But what’s the story behind that? Well,

Brad Mooney  06:49

that’s where sort of, we’re doing this mastermind with J and J had got online, and he was using one shopping cart, and Carta and Kajabi. And so he had these different pieces that some have worked together. And we, you know, being good students, we actually had purchased these things, and we’re using them because you know, it’s better to have something that works and try and do it all yourself. And I came across a presentation on Infusionsoft.

And that presentation, basically, what I got out of it was, instead of having all these unique pieces, they’re all integrated. So it includes an email system in commerce to buy and sell online. And it looks after affiliate tracking, like a whole bunch of different things that all work together, because they’re all part of the same system. And then around that it has an API, like it was built from the ground up with an application programming interface, that other companies can add additional features using the database, that is the CRM.

So there’s like other 150 to 100 applications that work directly with it. And if you need to, you can program it yourself. You can actually do PHP programming and and tied to the system, and we’ve done that as well.

Mostafa Hosseini  08:11

Love it. So let’s deal with the elephant in the room. That is some people there’s a stigma around Infusionsoft. Why do some people hate Infusionsoft?

Brad Mooney  08:23

Well, and a lot of them even with nickname it back then confusion soft, right, because it was confusing and hard to deal with. And this gets back into my statement that owners of businesses should not do their own Infusionsoft. To me, it is a high level programming language, especially when you get into the campaigns and the funnels.

Because you can do logic statements, you can break different paths depending on what data valuable variables are. So it is to me a high level programming language. And if you’re not a computer person, you shouldn’t be trying to program computers. And that’s part of it like it to me. We use it because it’s the most powerful tool we can have. We can take that and make it do anything. There’s nothing that we’ve ever been challenged with to say, Hey, can you do this, and it can’t be done either directly in Infusionsoft, or like I said, some of those other applications, etc.

So for us, it is a powerful tool, a tool that lets us do everything that the company may need. And that’s part of the questions when you start you don’t really know what you need. But always you need to do something different. Yeah, so for us, yes, it is complicated, but with the complication comes power, and its power that you need to be able to do everything that you know is a trade off versus ease of use.

If you want interviews, yeah, don’t use it. But if you want an outsourcing company that will help you actually with Technology and do what you need to do. It’s a tremendous powerful tool. Yeah,

Mostafa Hosseini  10:04

to me, it’s kind of like, I don’t know, if he’s obvious a powerful tool. And if you try to figure it out, figure it out on your own. You probably. And if you’re not a tech savvy person, it’s gonna be very difficult. It’s kind of like saying, you know, I hate doing heart surgery. You know, I don’t like it. Well, yeah, some people went to school and they got educated and they trained, got training on it, so they can do it. And like you said, business owners probably should not try to tackle their own tech and that aspects of things.

Brad Mooney  10:33

Well, I like to relate it to like, a pickup truck. Yes, you can drive a pickup truck, you can haul a lot of stuff and pickup truck and everything else. But some businesses need an 18 Wheeler. Well, if you drive a pickup truck, you can’t necessarily drive an 18 Wheeler, there’s a little more complications, multiple air brakes, airbrakes, all that stuff. But if you really want to have a business moving stuff around, an 18, Wheeler can do a whole bunch of more stuff that the pickup truck can’t do.

Mostafa Hosseini  11:05

For sure. So who is Infusionsoft good for? And who do you guys focus on serving?

Brad Mooney  11:13

Well, again, it’s not good for a solopreneur, or an average, single man consulting company or coaching, for them, keep has made smaller products. And they made those smaller products specifically, for easier use, but they’re not as powerful. So to me, it’s actually meant for businesses that are probably in the one to 50 million range of small businesses, where they’re big enough that they have a budget for marketing, and can actually hire out a department to outsource the tech part of it.

So we call ourselves like fractional people, I can be a fractional Mo. And through that fractional stuff, you get part of me, and of course, other companies get other parts of me. But to get part of a Infusionsoft expert to get part of a database person, you get part of a graphic artists part of a WordPress expert, and all those different pieces come together. And that’s really where the power comes in.

So if you’re a company that needs to grow, and marketing is one of the things specifically that you need help with, we think you should outsource that to people that know what they’re doing. And then that’s where the Infusionsoft comes in.

Mostafa Hosseini  12:35

Got it. So you talked about fractional M, i Au,

Brad Mooney  12:39

fractional marketing information officer, or even fractional Ito Information Technology Officer. Okay. So that’s our specialty is to come in and be those departments. Right? So rather than employees, you hire our company, and I’ve been in the outsourcing business for a long time, there’s a lot of reasons to do that.

And one of the biggest ones is, when we hire somebody, they can actually grow with us and become our become president of the company. Whereas if you make something or widgets, your IT department isn’t part of your key business. So they’re not, they’re never, never going to get that far in an organization. So if a company hires one person, and that’s all he needs one person, while that person isn’t necessarily motivated, they challenged with, you know, what they can do and how they can do it.

Whereas if you bring in the right resources, yeah, and when I say resources, it might be parts of six people, rather than having one person who is expected to know all of it. That that’s powerful. For sure.

Mostafa Hosseini  13:51

For sure, I love. I love what you just said, it’s like, instead of getting one person trying to figure everything out on their own, which is what I guess most businesses do, or most business owners do, you would bring in specialists and people that are, you know, they are trained and certified to do certain things to do it. And sounds like that’s the smarter way to do it.

Brad Mooney  14:12

Well, we come across a lot of businesses that think they can hire a va, a virtual assistant, and that VA is responsible for all their technology, like they’re going to take away all their, their, their tech parts of the job. Well, and that’s, that’s probably better than than doing it yourself. But if that’d be a leaves, you’re back to starting from scratch if that VA doesn’t know a certain parts while you’re paying for them to learn. So there’s a lot of a lot of issues with that.

And that’s why we’re putting it together. And I call IT outsourcing because we can actually replace that with multiple people, multiple technologies. If somebody leaves it’s our problem. We have to replace them. You have to train somebody new We have to put them back into to take over those jobs. So, yes, I think I think it’s a powerful thing for, but you got to be big enough to be able to handle it right?

Mostafa Hosseini  15:11

For sure. Yeah, that’s a big problem with many businesses that you just mentioned. It’s like the process of creating a job ad, putting it out there, you know, going through a whole bunch of resumes, interviewing people picking the right people, testing them, training them. And that that entire process, which is very time and money consuming, you guys would handle that. And, you know, that’s a lot of headache that you guys just, I guess, take off of the business owners shoulders there?

Brad Mooney  15:41

Well, it’s hard to hire for position when you don’t know what the position really is supposed to do.

Mostafa Hosseini  15:45

That’s correct. Like when you have no clue who you’re hiring, what you’re hiring for. That was like, I don’t know, it’s like the website and stuff. Can you do it?

Brad Mooney  15:55

Well, and so Tech has become with the internet, it is a complicated thing. Like, well, that time you talk about, you know, domain servers, and how you the actual conversion of IP addresses gets to the right place and security and hackers and spammer like, yeah, it’s a it’s, it’s a challenge for us.

And we learn something every day, because the whole thing changes every six months in every aspect. So it’s, yeah, you need somebody that that’s their full time business. And that’s what they do.

Mostafa Hosseini  16:31

So Brian, let’s talk about where business owners usually get stuck with tech. What are some examples of like, day to day stuff that you guys deal with? where business owners or businesses get stuck? Whoa, okay. You’re like, where do I begin? Exactly.

Brad Mooney  16:49

Because a lot of it starts with all these business owners by up a whole bunch of names on the internet, you know, URLs, best store.com, or whatever. But that’s just a starting point. From there that actually has to that name is registered somewhere. But there’s a whole process of getting from that registration, through a domain server through a name server to a to a mail server to a server that actually is potentially a logical server.

So you can actually load a website on it, which has other software and a database. So it’s, it’s easy to buy the name, but after that, the complication start. And then specifically in the the digital marketing area, with funnels and selling online, there’s a whole process of the marketing coming in. It used to be that a website was just sort of a brochure, right? You you had your brochure, you put it up there so people could see it. Well, if that’s all your website does, it’s not doing much good.

Your website needs to gather leads for you, your website needs to get those customers in the door, they need to sell things online without you even being there. Because it’s a, it’s a worldwide network out there, you can sell 24 hours a day. And especially on the digital course material stuff, you can, you can actually sell it, collect your money, send them the information getting started in the course, they can take the course and be done, and you don’t even touch them.

So it’s but a lot of this. I look at computers like like a whole bunch of sliding mirrors, that all have a hole stuck in them until all those holes line up. It doesn’t work. If any one of those things move over and that hole is blocked by something. The whole thing stops. And then you have to figure out well, where is it blocked? Why isn’t it working? So when it works is great. But there’s so many things that go wrong.

Mostafa Hosseini  18:57

Absolutely. Yeah, like tech is way more complicated than people think. And and I think there’s some maybe advertising or some some maybe myth out there that people think they could you do it on their own. I think here’s what I see. I think it’s being wrongly advertised as a do it yourself think, oh, completely. And it’s really not.

Brad Mooney  19:24

I don’t know how many of you are as old as I am. But there used to be an ad on TV with radar from mash, you know, mash the TV comedy show. Radar, we used to he was sweeping the floors as a janitor at night somewhere. And this was an IBM ad. And something was going on and everything had to happen. Things are blowing up. And he had to fix it.

He reached over pushed a button and it was all solved. Well, and that’s that’s sort of the marketing that’s happening out there is is it’s easy. Everybody can do it themselves. And yeah, I think that is one of the biggest myths that are out there that yeah, a lot of these companies figure well, it’ll do this easily. Well, if you’ll do it exactly as you programmed it, you might be able to do it. But if there’s any deviations, it can’t handle them.

Or the other the but yeah, that whole myth. Do it yourself. It for most small businesses is Yeah, it’s a myth. Yeah. I

Mostafa Hosseini  20:27

think it’s easy. If you go to school and you spend 10 years learning the whole process.

Brad Mooney  20:32

Easy, then, like, that’s why I have all his hair is because it’s easy. Yeah.

Mostafa Hosseini  20:40

Yeah, it takes time. For sure. It’s like, there’s only 1372 steps. Very easy, you know, Oh, yeah. And if

Brad Mooney  20:48

you make one of them wrong, it doesn’t work.

Mostafa Hosseini  20:49

Yeah, exactly. So we promised people to share some tips to help them minimize some of their efforts and maximize their profitability. And I think you guys help them do that through some automation. Is that correct? Like, is that kind of one of the ways you guys help people minimize efforts? And? Well, it’s?

Brad Mooney  21:13

Yes. So we did two things in in our definition, we do digital, digital marketing, and small business automation. And we break them into two sections, because a lot of what Infusionsoft does on the automation side, is not really marketing. It’s actually in fulfillment. It could be in sales, there’s an entire sales pipeline process to make sure you that you don’t lose leads, because that’s one of the biggest problems with sales is you spend all this money marketing to get leads to get business cards, you put the big pile of business cards in the corner of your desk, and they never touched again. Well, that’s a very costly thing for small business.

Yep. And if you can take those leads and put them into a system, like a sales pipeline, where they’re not lost, or they’re not forgotten, they’re still in that bucket until somebody does something to them. That can can save a lot of money and make growth businesses grow. But that automation can use for a lot of other things, you can onboard employees through automation, you can fulfill, you can automatically send emails to to suppliers to ship things to you.

So in our world, especially in small business world, Can computers. And this has only happened in the last decade, right? For small business with the whole computers online, out in the internet, and software as a service and all those things. The power that was only available to large companies is now available to small business. Now you and it’s it’s like having your own data center, because it’s out there somewhere. It’s looked after it’s backed up, they do all that stuff.

So it’s a, you’re now I guess the playing field is being leveled between small business and big business, the small business can now do all these things. And that, that’s where all this software is coming from. Right. And Infusionsoft has been around for 20 years, and has created this business as well in the small business, but that automation can really help cut your costs and your expenses. A good example we use quite often is that Infusionsoft has what have subscriptions.

And these subscriptions allow you to bill every month to a client for membership for monthly sending out of a set of products or whatever it is, but just that automation of charging them every month automatically. If they don’t pay, then send them an email saying, Hey, is probably the credit card, getting them to automatically fix that. And eventually saying, hey, there’s a problem, and only having somebody step in and call them after all that can save a large amount of work for you.

Mostafa Hosseini  23:58

Absolutely. And I think that recurring revenue piece that you just you were just talking about, like bass and subscriptions, will help them to increase their revenue, bring in recurring revenue, like they don’t have to worry about running a manual kind of transaction on on their machine. And that’s a lot of work. I mean, if they do that, don’t do that. I believe people would be leaving a lot of money on the table.

Brad Mooney  24:24

Well, that another example is, Infusionsoft can actually you can put together an order for purchase price and saying, Hey, this is what we propose to you. And if you want to proceed, just click this button, and it automatically starts the process of them. Now moving that from a quote into an actual order, and processing it and getting them started. I really

Mostafa Hosseini  24:52

love it. Are there other examples of cool things that you guys can automate?

Brad Mooney  24:57

Well gets back into that high level programming languages, it’s in the campaign’s. It can do things based on logic, not just delay timers and emails. So we do a lot of things in there. That, yeah are not final base, if you want to say that a number of our clients have yearly memberships. So they have a, they sell a year, and you get access for a year, and whatever they do in there of coaching and courses, everything else. But one of the biggest problems is they start at any point in time. So when does your year end happen?

When do we need to send a renewal to say, Hey, if you want to carry on with your to pay for another year, or pay for a monthly, so we’ve had a lot of people, because of the complexities of this, we’ve ran into people that they don’t know when people ended, they have people in their membership list that haven’t paid for years. And they don’t know. So we started putting in, well, let’s define the date they started, and the date they expire. And then we can look at that date expire and say, okay, 30 days before the expiry date, let’s send them this email.

And if they renew fine, and if they don’t, well, 15 days before the expiry date, we’ll send them another email and give us another chance to sign up or a different offer to the point where, you know, 10 days after their expiry, we cancel. So there’s a lot of things like that that can be automated. And if you use it properly, can increase revenue can decrease expenses, there’s a lot of things that can can happen in there.

Mostafa Hosseini  26:46

Absolutely. So you talked about earlier about automating their sales pipeline? Could you tell us what you mean by their sales pipeline? And what would like to automation look like?

Brad Mooney  27:00

Well, a sales pipeline to me is like a bunch of buckets. Yeah, a bucket full of leads, everybody starts with one bucket. And then as they do something, they move to a different bucket. So if you call them and you talk to them on the phone, well, that can move them to a second bucket to sing. Okay, we’ve now talked to them, that’s different than than just being a lead off of our website. And then from that bucket, you may go to okay, we actually scheduled a meeting and had a meeting with them.

And then we actually go to the next bucket, then you might have a proposal that you put forward to them. Now it might end up that the last bucket is either you want the sale or not interested. And then put them on a long term nurture list or something. But by moving it from bucket to bucket. And you can do a lot of that automatically, too, right. So when they move from bucket one, bucket two, you can send them an email, or you can make sure the checklist is complete before they get the stage. But by being in the bucket, there’s no holes in the bottom.

So they stay in there until they move out. So if you never talked to them, you might have a bucket saying, you know, we phoned them five times and left that voicemail, but they’ve never flown back. So we’re putting him in the non interested bucket. But that pipeline is is moving it through those different pieces of that pipeline to end up where you want to be. So it’s more than just a funnel, but it’s typically involving the salespeople of what they do. What are their normal routines. And part of this is not missing them. But part two of it is from a management side, there’s a whole bunch of performance indicators you can look at in here.

Like, how many days does it take for somebody to actually make a phone call? If they’ve been in a bucket for more than five days, well, then something else has to happen. You need to reminder to phone this person. So there’s a lot of automation and like to dues put on top of people to actually make sure that they don’t get lost in there. Yeah,

Mostafa Hosseini  29:05

that’s huge. I mean, I mean, you know, you’re aware of the business that I run, all we do is just stay in touch with people forever so that we’re not they’re not falling through the cracks. And we never lose our touch with them. And they’re all attended and take care of unless they don’t want to do business with

Brad Mooney  29:22

1. Right? And you need automation for that. Because just as a person, you can’t. You can’t monitor all those people. But you can get an email saying, Hey, Tom has been in this bucket for seven days and nobody’s touched them somebody needs to and then go do something with them.

Mostafa Hosseini  29:44

Love it seems seems to me like people leave multiple 678 figure figures on the table by a lack of doing that, but by not doing that. Well, they

Brad Mooney  30:02

definitely do. Now, getting back to your earlier comments, it’s not easy though. Everything of this stuff needs to be customized to you the way you do your business, what your sales process is, what is your you’re getting from one place to the other. If anybody knows about businesses, the way you grow your business is by Systemising. It, putting systems in place that are repeatable, dependable, work, and everybody knows what’s going on.

And those systems are what grows your business. So the best systems to start with their computer systems, because they are very repeatable. They’re very cheap. Like, it doesn’t. Employees only work so long. And so hard. Computers work 24 hours a day. And they do things repeatable very accurately and can do a lot of stuff. So systemize your business with a product like Infusionsoft and customizing it for your business is huge for small businesses.

Number one, it makes you more profitable, makes more revenue, cut your expenses. But it also gives you a business you can sell, you actually create systems in your business that can run without you without key individual people that are usually the problem with most sales of businesses is if you take the owner away, the business doesn’t work. This way, you can systemize it. And at the end, you can have an exit plan.

Yeah. So like, it’s, it’s way bigger than just the operations of it, which is part of the whole thing. But it actually gives you a real business that is saleable, as well, and a lot. And that’s even where we come in. If you have one key person in the technology part, and if that person goes away, your whole technology fails and your business fails. That’s a big problem. Whereas if you systemize it with a company that has multiple employees that have one leads, it doesn’t matter, they’re replaced, again, that gives you those systems, it gives you that credibility, it gives you the exit plan and keeps you an ongoing business, no matter who’s in charge.

Mostafa Hosseini  32:12

Yeah. And to your point, I think people if, if your processes are systematized and automated, it’s a lot easier to sell that business versus a business that is fully dependent and it wouldn’t work without you. And the rest of you, you probably could get a lot more money for a business that is automated versus a business that someone needs to come in and get training within six to six months to two years. And you have to show them every little step. You know, exactly.

Brad Mooney  32:39

Well, and it also should, before it’s sold, allow the owner to not be there every day. Right? Yeah, that’s the best way to sell a business is if you don’t have to be there. Then the new guys coming in? No, it’s a business is making money and has a price tag attached to it. And then before that the owner can go live on a beach, dial in with your laptop.

Mostafa Hosseini  33:09

For sure. One thing that I really particularly enjoy by what you said is first like putting putting prospects and customers in different buckets about the different stage of the pipeline that they’re in. And then getting notifications and automated processes about someone being stuck in in in a certain bucket for a certain period of time.

And then notifying the team saying this person has been in this bucket for seven days, they haven’t responded or nobody has called them or email them. Why don’t you get in on top of that, and get in touch with that customer well, so that you’re not leaving money on the table and the customer service level goes up happiness, profits and the rest of it. Hmm. Brad talks about your, your gift, the free website audit.

Brad Mooney  33:57

So this is just one of our pieces of our stuff that gang gets back to your website. We think your website is a key starting point for a lot of leads and a lot of people to know you are anything else. So this web audit goes through the website and looks for a whole bunch. I think there’s there’s like a 24 page report that comes out of this as far as your website. Now a lot of it’s geared towards SEO or sales engine optimization because you want Google to find you and you want to do this stuff organically.

Now, a lot of that is expanded to Google now uses what they call a UX or user experience. So I don’t know if you know this or not, but when I when people go to Google to their search engine, and Google gives them a site to go to Google actually follows him to that site. It redirects stuff, you know, because Google can do all these magic things. And it watches them and watches how long they stayed there when they leave. Eat what they clicked on.

Basically, they’re trying, they’re trying to put together a definition of did the user like it. So what was the user experience, if the user experience was great, and they stayed there, and they were active, Google gives them a higher rating, because Google wants the user to be happy when they send them to her to a to a site that they recommend, because that makes people come back to their search engine, and come to their search engine, they make more money in advertising, or so that whole thing is part of what your website has to do.

So this audit goes through a lot of those things and comes up with all these different lists of things to make your site better, these are the things that you should change, some of them will be red and need to be changed some of the green and Okay, so this web audit goes through that and gives you a report of of where you’re at with your website. A lot of things like speed of loading for your first page is very critical to a user takes five seconds for somebody to see that first page while they might have been gone by then. So that’s what this is.

 It’s a it’s an in depth thing. It it is technical. But yeah, even if you just want to get a view of your site, it will give you all these things of where you’re at and give you an indication, potentially what you need to look at.

Mostafa Hosseini  36:22

Love it. So again, if you are not sure how well your website is performing with speed with content with the user experience with SEO, and the rest of it, click on the link in the descriptions or on the comments of the show. And get access to this complimentary website audit and see how your website is performing and what’s happening and get access to Brad and Hitman Michelle and her team and see what they could do for you.

Because regardless of how experienced you are with business and tech, you will get stuck with tech at some level. Right? So these guys can can definitely help you with that. Well,

Brad Mooney  37:05

I want to bring up one other thing here before we get done. And that is one of the things we keep hearing a lot is Infusionsoft is expensive. Now we can usually get you a price for Infusionsoft for like two to $3 a month. Now, so the more expensive stuff is probably for us to actually program and use it. But you got to think of your business as if you want a real business.

You used to have to have bricks and mortars and an office and have to pay rent and do those are things to me, this is just part of the business expenses. And, you know, even if it’s 1000 bucks a month, that’s cheap to pay for what you’re getting in the automation and where you can take your business. So like, there’s a lot of competing products about Infusionsoft. And again, price should not be one of your problems. Because if you look at all the different pieces you need to put together versus what’s included Infusionsoft, the prices usually end up to be about the same.

But the big question is the capabilities of it, and what you can do with it. So to me the decision is more of, you know, can you afford an IT department to help you like through us through, you know, and that can start relatively low. But if you if you can’t, and you’re a single person, then that’s to me the bigger decision of what you need to do. For sure. And to me,

Mostafa Hosseini  38:32

I think every time I tried to go with the cheaper stuff, it actually ended up costing me way more. Right? Back

Brad Mooney  38:38

into that marketing, right? They they sell you that, oh, it’s so cheap, and it’s easy to use. It’s push the button works. Yeah,

Mostafa Hosseini  38:44

yeah, it’s gonna end up costing you a lot more or, or, you know, lock on capabilities and what it can do for you. So again, again, get access to get a hold of Brad and Michelle, these guys really know what they do when it comes to tech and automation CRMs websites and the rest of it and, and these are, I think these are the pieces of the business that you don’t want to mess with. You don’t want to spend your time.

I mean, if you’re good at, say you’re a chiropractor, let’s say you’re a coach, let’s say you are a financial advisor. You don’t want to spend time trying to figure this pieces out. As someone else like Brad and his entire team of 15 people who are specialized in trying to do this, they could do that for you, for you while you focus and specialize on delivering what you are really good at.

Brad Mooney  39:34

I agree like the owner of a business should spend their time finding customers building products, defining strategic direction, potentially hiring employees and outsourcing departments. So yeah, if you look at the things that you should do to actually making your business run and grow, usually looking after your own tech is not one of them. Not

Mostafa Hosseini  39:57

one of them, not one of them. You know I heard I heard Dan Kennedy talking about a horse racing horse. And he was saying a racing horses job is to race, practice, eat and sleep. That’s,

Brad Mooney  40:13

there’s probably one other thing in there that adds to other horses. It’s worth a lot of money. But yes, you

Mostafa Hosseini  40:19

know, it’s like, the horse is not trying to figure out, you know, different day mechanics and the technicality of racing. It’s like, I’m gonna sleep, I’m gonna race and I’m going to eat. That’s it. There are three jobs. Right? So as a business owner, I think we need to figure out what are the two or three main things that we need to focus on to run a healthy business?

And tech is probably not one of them. That’s what I’m trying to say. So Brad, can I ask you some personal questions?

Brad Mooney  40:52

Oh, I don’t know. Okay.

Mostafa Hosseini  40:54

Let’s see how personal we can get. So what’s a new thing you’ve tried recently?

Brad Mooney  41:01

Anything I’ve tried recently?

Mostafa Hosseini  41:03

Bigger small?

Brad Mooney  41:09

Well, probably the most recent thing that I’ve done is put some rain barrels around the house. So gathering rainwater and setting that up, so that’s

Mostafa Hosseini  41:21

amazing. You know, I left my rain barrel barrel in the winter outside and it just cracked up.

Brad Mooney  41:27

Wow. Yeah. You can’t let it freeze. Yes. Yeah, I

Mostafa Hosseini  41:29

forgot. Well, I thought it was. I was hoping that it was like a plastic barrel. And it would be flexible enough. But it still got cracked. And yeah, I miss it. I have to go again. Another one. What are your top two or three favorite books of all time?

Brad Mooney  41:51

Well, thinking Grow Rich has always been one of our favorites. We used to do a lot of stuff with that. And yeah, your mindset controls a lot of directions, everything else. One other book I’ve been read lately. I don’t remember the name of it, specifically, but it’s it’s written by a couple of army people that are in the Marines. And it’s all about how to lead a team. Through those type of situations.

If anybody’s injured, I can find the find the name of it. But those are probably the last couple of read. Nice.

Mostafa Hosseini  42:31

Nice, nice, nice. What is one advice that made a massive impact in your business or life?

Brad Mooney  42:42

Impact? Well, I guess a lot of the stuff we’ve done and we continue to do is because we take on the challenge of doing things we’ve never done before. So a lot of people would have actually said way back when is when a customer asks you something, say yes. And then go figure out how to do it. Well, that’s sort of a lot of our business.

Because a lot of stuff does take research, there’s usually answers you can find somewhere. And it changes so often that even if you said yes, six months ago, when you say yes, now that could be a totally different solution. So yeah, I guess we do a lot of things for the first time, like, multiple times a week.

Mostafa Hosseini  43:32

Sure. And I think with what you guys do, is it there’s always a new thing that you guys have to figure out. And yes,

Brad Mooney  43:39

it’s a rapidly changing area, like the whole it and programs and software. And well. I was thinking the other day that you know, I’ve been in it for decades. And when I first started, we used to have modems that we would dial up to the internet with started off like a 300 baud modem. And then we got 56k modems, we thought we’ve died and gone to heaven. But back then we used it for email and for other things.

I never would have envisioned that computers and the internet would take over the music industry, the video and all like total communications like the amount of stuff that is now on the internet and available via a wire in computers. boggles me and it just keeps changing. Things get faster things get better and higher resolution like that’s so yes, it is a rapidly changing world. Standards are changing all the time. You buy something this year and next year it’s obsolete you can’t use it anymore. So yeah, it’s a rapidly changing world. And we’re in the middle of it. Fantastic.

Mostafa Hosseini  44:58

Brought if you had a Facebook or a Google ad, where everyone on the web around the world could see. What would your message be for the people of Earth?

Brad Mooney  45:11

Outside of Earth?

Brad Mooney  45:17

Okay, some things undermine is embrace change. And don’t trust media and politicians.

Mostafa Hosseini  45:27

Don’t trust media and politicians. I

Brad Mooney  45:31

think there’s so much control of things that what? Well, and the whole web is about that, right? Everybody can put anything out there now. And you don’t, you know, yeah. Is it true or not? Is it manipulated or not? Is something with more money, changing it and manipulating it? So it’s become a tough world to know really what is true and what is not. I’ve been doing some dabbling in cryptocurrency. And that whole area is wildly speculative. And people scamming and things that don’t work. But there’s also a tremendous side of you can make a lot of revenue if you do the right things, etc. So that to me is probably the biggest thing right now in the world, is what is the real truth?

Mostafa Hosseini  46:20

Yeah, tough, tough to figure out as. I think that whole world of media and politics is usually tainted with someone else’s view. And they have their own agenda, which is a long conversation.

Brad Mooney  46:36

That’s a rabbit hole. But yes, yeah, for sure. Ones that control that rabbit hole, make lots of money and have lots of control. For sure.

Mostafa Hosseini  46:45

Gang, if you’re watching or listening, do reach out to Brad and Michelle, get a hold of them and get help with your tech. So you’re not worried about your tech and they will take care of all of your tech stuff. So that you can comfortably run your business and not worry about things breaking at any given time. And if something breaks, I’m sure they could come in and rescue you and your business and you know, have it done.

Brad, this has been an absolutely amazing conversation. Thank you for joining me. And thank you for sharing your sharing your wisdom and knowledge. Is there anything that you’d like to share that maybe we didn’t talk about?

Brad Mooney  47:25

Well, I don’t know if we actually mentioned our website. Alright, awareness strategies.com. So go there and see what’s out as far as what we do for digital marketing. Again, our stuff is based on a done for you service, because we don’t we don’t want small business owners actually doing their tech you should be doing the things you want to do.

But come and and see what we have to offer and see how far oil is like it starts off at the low end of like 500 hours a month, and can go up to 10,000 a month, depending on how big you are and how many resources you need. So sure, feel free to contact us.

Mostafa Hosseini  48:10

Absolutely. So the website is awareness strategies.com the link in the under descriptions and in the comments of the show does take you there. And so poke around, take a look around, do the website assessment and get in touch with Brad and Michelle and get a feel for what they could do for you and and the rest of it. Thank you Brad again, really appreciate you and your expertise and knowledge and the gang as usual.

Please make sure to like and subscribe to the show. If you know someone that needs help with their tech, which is probably about 99% of business owners. If not more out there. Send them a referral send them a link and introduce them to Brad and Michelle and we’ll take it from there. From there. My name is Mostafa Hosseini. You’ve been watching and listening to daily confidence for entrepreneurs. Thank you for joining us and we’ll see you next week with a new episode by Nikki Mustapha. Thank you. Hey, bud.