How to Delegate, Duplicate or Delete! with Michelle Nedelec – ep 58

Mostafa Hosseini  0:02 

And we’re live again. Welcome. My name is Mostafa Hosseini, and I’m your host for the show. Our aim is to share tips, strategies and actionable advice to help you boost your confidence in different areas of your business on a daily basis.

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And that’s how it works. Today, we have an amazing topic with my dear friend Michelle. Net like welcome, Michelle.

Michelle Nedelec  0:45 

Thank you. Happy to be here. And thank you for inviting me.

Mostafa Hosseini  0:49 

Great to have you. And I have known you for a long time. Been a while. And I know Michelle through JV Circle, who is another troubled makeup maker around us with a whole bunch of other troublemakers. And that’s how I know Michelle.

 So we’re gonna talk about how to eat. That’s our topic today. So, without further ado, let me do the proper introduction to Michelle, and then we’re going to dive right into it. So International Best Selling Author Michelle Nedelac is an expert in entrepreneur entrepreneurialism. Well, that’s a long one and the founder of awareness strategies.

She has run her own series of companies for over 22 years and for over 15 years has been helping sales reps, entrepreneurs and executives to continually double their profits and revenues. She has not She not only has what it takes to help her clients build a million dollar business.

But she does it time and time again. Michelle particularly loves to talk about marketing automation, systems integration and support both on and off the stage. Welcome, Michelle.

Michelle Nedelec  2:13 

You go crazy.

Mostafa Hosseini  2:15 

Hey. devices that do it do the chair sound. And yeah, I should get one of those. I think RJ has one of those. Oh, hilarious.

She has like one of this little box that like plays different tricks on video sounds and all sorts of stuff. I’m I should probably pick one up on Amazon. Anyway. So how’s your day going?

Michelle Nedelec  2:42 

It’s been awesome and epic and yours. Pretty good.

Mostafa Hosseini  2:45 

It’s nice and warm in Calgary. And I’m going to try to enjoy all three days of it. So I hear well the year then caught it.

So we try to go in the backyard as much as we can we try to get out to the mountains as much as we can. And during the pandemic. I am ready for the pandemic to be over.

Michelle Nedelec  3:09 

So pandemic out right now. It’s like we just caught quit this, that’d be great. I feel

Mostafa Hosseini  3:17 

well they’re saying that they’re good. What’s my call? For Oh,

Michelle Nedelec  3:24 

I don’t know if I’m freezing up or you’re freezing out. Every once in a while you freeze up on me. But I can see my lips moving on the screen.

So I’m going to assume that to you. So I’m going to do a little pony show and entertain the audience. Don’t be wait for your video to come back.

Mostafa Hosseini  3:38 

Hey, I’m sorry.

Michelle Nedelec  3:42 

Yeah, we got you know,

Mostafa Hosseini  3:44 

my internet is not. Anyway, just act it up. So, Michelle, what is your story? Tell us about your story.

Michelle Nedelec  4:00 

So how we started off doing what we do now. So for those of you who don’t know, my name is Michelle Cadillac. I am the co founder of awareness strategies. And we are a digital marketing agency that specializes in the it behind marketing, which I know sounds super sexy to nobody.

But it is in the essence that that thing that most people in are banging their head against the wall on we do it for them so that they don’t get stuck doing it so that you as an entrepreneur get to go in and show your jam and you get to go out and make videos and shake hands kiss babies do what everybody loves to do. And we help you to focus on doing that.

So we’ll be going over a few of those today. How we got into that was I used to run a personal development company here in Calgary suffer and it was all face to face. So we had made a formal decision to only do it in Calgary because at the time, everybody had to go down to the states to go in and get that kind of accent.

So that kind of information, we said, we’re gonna stay local, we’re gonna stay face to face. And then all of a sudden, something happened in about 2015. Everybody decided they wanted to go online. We’re like, oh, okay, now we’re going online, and we went, Wow, this doesn’t work. How do we get our crap online? Oh, my God, this is brutal.

And I happen to be in a fortunate position where my partner in business and pleasure, as we like to say, happens to be kind of an IT genius. So me getting it help was a no brainer. It’s like, do this for me, because I’m not doing it.

And, and at that time, a little while after that, he finished his contract with Big Oil and Gas guys, because that’s what he did was special projects, anytime they didn’t know how to make something happen on with software, he would go in and make it happen on time on budget, figure out how to do it. And he was like, I’m not doing the corporate thing.

And I looked around and said, Hey, you clearly, there’s a lot of people around here that could use some help, why don’t we just pivot and you can do your jam and help them with their software and stuff like that. And I’ll just sell and market you. And I’m happy, happy doing that.

And then kind of morphed into, and people need branding and marketing and all the words and colors and all that kind of fun stuff, which I also happen to be a little good at. So they’re there, she was

Mostafa Hosseini  6:15 

very nice. So what do you do these days? And who do you serve?

Michelle Nedelec  6:19 

So now we specialize in working with online entrepreneurs who don’t want to do their tack or know that they shouldn’t be doing their tech. So we do tech for you, everybody from solopreneurs to multimillion dollar accounts, meaning that they make multi millions, not the

Mostafa Hosseini  6:37 

one Yeah. Definitely. A problem for a lot of people, even for people who think they know tech, including myself. And I know a lot of people who have been stuck behind a tech wall for months and years. And I know I’m sure you know more than I do.

I know people that are like holding on to the launch or launching the company or the product for like a year or two, because they don’t have the tech piece figured. And so it is extremely important when I’m trying to think

Michelle Nedelec  7:13 

it is and it’s a conundrum to most people in that it is probably the number one thing that will stop people other than writing their own swipe copy,

Mostafa Hosseini  7:22 

which is another big

Michelle Nedelec  7:25 

like you can know yourself inside out and upside down and backwards, where are you going to write about and all of a sudden, like anyone who were and we get lost in it.

So our biggest successes were actually working with other it marketing companies, believe it or not, and just doing theirs for them, because I understood it conceptually enough to know what they needed to have happen.

Or like, dude, just let me do your tech for you and you go to your jam. So us actually working with other marketing companies is has been

Mostafa Hosseini  7:58 

very nice. Fun. So let’s get to our topic, how to delegate, duplicate, and delete, give us a little intro to that topic. And then I’m going to start asking some questions so I could get the most out of you and value bomb here.

Michelle Nedelec  8:16 

Nice. Well, the reason I picked this topic is because I think that the reason that most people don’t hire their it out faster or earlier on in the evolution of their company, is because they have an issue with this whole idea of delegating, duplicating, or deleting.

And what I mean by that is that there are certain tasks that you do in a day, I don’t care who you are, if you run your own company, there are certain tasks that you do in a day, whether it’s spending eight hours on Facebook, trying to avoid writing your copy and getting the landing pages done.

Or it’s trying to explain to somebody what it is that you want that one video to look like, so that it has the smoke coming up and then dust rising.

And yeah, we get stuck in the minutiae of, of stupid things that don’t get us forward in our day. And if people can just figure out ways of how do I actually put the least amount of effort into my company and get the most amount out for my clients and me, they would be a lot further ahead.

So if you only ask yourself two questions ever again, it’s how do I do the least amount today and get the most amount of results from my clients and me?

Mostafa Hosseini  9:28 

How do I do the due to least and get the most results for me and my clients? Yeah, I love that approach. So love delegation, which is one of my favorite things to do. And we all need practice on becoming better and better delegators now, and the biggest problem what is your definition of delegation and what are some of the best ways to do it? And why?

Michelle Nedelec  9:54 

Right question. So delegating something as opposed to abdicating something is too handed task over to somebody else with the accountability of doing it, but not the responsibility of getting it done. So a to delegate it to somebody is to say, Hey, Mr. F, I have this thing I want to get done.

And I give you absolute accountability to do it to the best of your ability, but the responsibility still lays on my shoulders to make sure that it was done that it was done right, and whatever the case might be.

Mostafa Hosseini  10:28 

Okay, and then why should we delegate as business owners?

Michelle Nedelec  10:34 

Biggest one is because it’s a leverage of time. So as long as I’m getting paid per hour to do a thing, I’m only ever going to be worth the best average of what I’m spending my time doing. So if I’m spending six hours a day, scrolling through Facebook, I’m not making any money.

So I’ve just lowered my average dollar value down to the ground. Whereas if I spend my time, even if it’s only two hours a day, and the other, those other two hours a day, creating affiliate, or relationships with centers of influence, and they go, Oh, my God, Michelle, I love your stuff.

And we’re totally gonna sell us to all of my tribe, my tribe needs you, then I should really look at my day and go, Okay, how do I spend the majority of my day doing that, and either delegate, duplicate, or delete that other six hours of my day, that’s wasting my time and bringing down my average value.

Because there’s a huge difference between going out and playing golf for six hours, or whatever your mojo is, and then working for two hours than it is avoiding work for six hours, and then doing your work for two hours. There’s a huge class of them. We’ll talk about that soon.

Mostafa Hosseini  11:46 

Very nice. Can you give us some examples of tasks and things that we should delegate, maybe specifically to it, and marketing?

Michelle Nedelec  11:58 

Absolutely. So the things that we should delegate, our one, our energy suckers, those things that we hate to do. So for some people, it’s accounting for some people, it’s it. For some people, it’s marketing. For some people, it’s whatever.

And it totally depends on your personality as to what you hate to do. Different view, but not everybody’s the same in that department. So there are certain people who actually love getting into the IoT of things.

And they might not be loving their jobs right now or their career. Because it’s just not giving them what they want. They’re like, I just want to take a break and going putter on the keyboard. If that’s you, awesome, great. I’m all for it.

Anything that brings up your emotional bank account, I’m good with anything that brings down your emotional bank account, I’m not good with those things, you got to get off your plate, and as quickly and as effectively as possible keyword being effectively.

So there’s two problems with delegating. One is you don’t know how to delegate. So I don’t really know what I do, I just do it. And I get the job done. And it’ll take me longer to explain what I do and what I want done than it is to get it done.

And then there’s hiring somebody that knows what I should be doing better than I do. And they’re withdrawing that information from me going, okay. Do you know what color you want? Do you know what message you want to get across?

If you don’t, this is the message you want to get across? These are the colors you want to use based on that message. It’s a totally different experience. Totally different experience. So one is working with an expert that knows what I should be doing better than I do.

And one is trying to figure out how to get somebody to know what I know. And that is a long and arduous process that most entrepreneurs choose to go down when they decide to delegate and it’s an advanced forward. It’s a really painful one that I’d like to help you to avoid today.

Mostafa Hosseini  13:52 

What do you say to people that have this fear of delegating their IT stuff because they just they just took a course on how to build the landing page on WordPress. And they watched couple of videos from their CRM, whether it’s Infusionsoft or Constant Contact or any other CRM stuff. Oh, you know what?

I just spent so much time and money to learn this. I don’t think I should give this away. What do you say to his people?

Michelle Nedelec  14:23 

One Why are you doing your landing pages on Infusionsoft don’t do that. Well, but it does, it does kind of it comes back to this whole idea of I get it, you’ve just spent all this money on a course. But you’re still at the point where you’re maybe you’re consciously competent.

Maybe you’re now consciously unconfident. So now you know, you finally figured out what you don’t know. But you still don’t know what you don’t know. And the issue with it and software is unless you’re an IT person that loves love’s loves to read the manual and go okay, What is this do?

What does it not do? What is it capable of what is not capable of what is in building mode and what has already been built out for years and people love it use it highly effectively. The problem with it is this, most people look at a computer like it’s a television set.

Your computer’s not a television set, I get it right now you’re watching it, and you can turn us off and you can turn it on, you can turn the volume up, you can turn the volume down, I get that. But when it comes to your computer, it is capable of processing information it’s capable of interacting with you it’s capable of doing a whole lot more complex systems than a television set is a computer is not a television set.

So it really to understand the full capacity of what a television or what a computer does. You need to have that analytical mindset.

Which brings me to answering your questions. Why are people afraid of that is because they don’t know what they’re giving over to somebody else.

It’s kind of like taking your baby and going to the babysitter. And it’s like, most people will walk down the street and go, Hey, do you know anything about computers? You know anything about computers? Hey, can you fix my computer?

And it’s like walking down the street and going hey, do you know anything about kids? Do you know anything about it? Do you want to babysit my kid? It’s terrifying. That is a terrible, go about doing it.

But that’s what most of us do, right? The proverbial Yellow Pages or hey, do you know anybody that knows how to do this, and we’re taking bad advice from people that know nothing about what’s going on.

So they need information like this shows like yours, so that they can get the information that they need to be able to make educated decisions?

Mostafa Hosseini  16:36 

Absolutely. Like, especially with it in this whole marketing piece into technology. In my experience is when you try to do it yourself, it takes so much longer, and he costs so much longer, so much. Right?

Like what Brad and Michelle could do. In an hour, it will probably take me five to 10 hours.

Michelle Nedelec  17:02 

I don’t know man, you’re pretty savvy, you’re pretty.

Mostafa Hosseini  17:04 

I’m into the app. I’m talking about the average person that doesn’t know a lot of tech. Right? Oh, do

Michelle Nedelec  17:10 

my minutes when somebody put off for three years? Three years?

Mostafa Hosseini  17:16 

I believe it? Yeah. Like sometimes I try to mess around and I turn around to my developer. I’m a cake to your fix this up. And it’s like, done.

Michelle Nedelec  17:28 

Really love that sounds like, oh,

Mostafa Hosseini  17:30 

I only thought about having you doing it for two months before you know. And then the time and energy and then just having that run in our in our, in our mind. As a energy sucker.

I think that’s what he mentioned, right? That’s what he said,

Michelle Nedelec  17:45 

it’s a huge energy suck. Just thinking I don’t want to do this, I don’t want to do this. I don’t want to do this. There’s zero valid,

Mostafa Hosseini  17:55 

I have to all get to it, I’ll get to tomorrow. And this tomorrow never comes. And then two years later, you haven’t launched your product.

Michelle Nedelec  18:03 

Because while you’re thinking I’ll do this tomorrow, you’ve just spent the amount of time it took to say that doing absolutely nothing. Nothing. Whereas when you give it to us or somebody like myself and go, Hey, go do this. We go okay, what do I need to do? How do I need to do it?

Where am I going? We have productive questions going on in our brain that are moving us closer to that thing. And that makes a huge difference.

Mostafa Hosseini  18:28 

Now before I ask the next question, you’re sharing a free gift with our audience, can you tell us about what it is?

Michelle Nedelec  18:34 

Absolutely. So what we’re doing is giving people a marketing readiness assessment for their website.

So it’s being able to, with a click of a button, you give us your website, and we go and analyze your website Inside Out upside down and backwards and shoot back to you a lovely little 2036 to 47 page report on what you’re doing right in your website, what needs attention, and what is absolutely broken and is urgent that you fix.

And the reason that it’s urgent that you fix it is because Google has these wonderful little things called spiders roaming around the internet, looking at your website and going oh, okay, this is what people want this what people don’t want, oh my god, this socks that stay away from here.

Stay away from here, stay away from here. You do not want Google spider saying stay away from here to say this sucks is kind of okay. It’s not ideal. But it’s way better than stay away from here. So it will anything that shows up in red on those reports.

It is absolutely urging that you get fixed. Because if you don’t have things like an SSL on your website, which you know, nobody really cares what it means. But if you don’t have one, it’s like a danger poisons sign to Google spiders and you won’t get traffic to your site. Oh,

Mostafa Hosseini  19:57 

interesting. So if you don’t no one’s one, you should have SSL on your site to boost your SEO and the rest

Michelle Nedelec  20:02 

of it, right now you have to have SSL and you’re like,

Mostafa Hosseini  20:05 

Yeah, I think some browser block you from visiting sites saying this site is not secure.

Michelle Nedelec  20:12 

This is dangerous. And it freaks this shit out of people so that they don’t want to go. But yes, even if you’re sending traffic to this site, you just did a talk you did APPIC, it was awesome. said here, go to my site, go to this landing page. And on some Google pops up with this site.

It’s dangerous. You don’t want to be here, do you? And nobody goes and does your thing. That’s terrific.

Mostafa Hosseini  20:33 

Absolutely. So gang, this is really a valuable gift for you to get an assessment of your site. And it’s color coded based on like, I think it’s green, yellow is in red. Michelle, right. Yeah,

Michelle Nedelec  20:45 

just like traffic lights.

Mostafa Hosseini  20:47 

Exactly. So all the red stuff, you got to dive in and take care of it. And this is a complimentary report on your site. And it’s important, I mean, your site must be working, you got to get traffic, you want to make sure nothing is blocking Google bots or any other bots from indexing your site under changing servers.

And so it’s important to have that figured out in case, I haven’t looked at it, click on the link, the link is in the comments of the show and in the description of the show, as well. Now Ganga, Michelle and I, for those of you who just joined us later, we’re talking about how to delegate, duplicate, and delete.

If you have any questions for Michelle, pop it in the chat box are in the comments. And we’ll do our best to cover it. Now. Let’s talk about duplication. What do you mean by duplication? What’s your definition there?

Michelle Nedelec  21:42 

Nice. So oftentimes, entrepreneurs, especially and I don’t know, why will consistently either answer the same questions that their prospects will ask them or their clients will ask them, and they have the exact same answer over and over and over and over and over again. But at the same time, they think, no, I am the expert in this and nobody can answer that question quite like I can.

So instead of putting it into a Word doc and saying, oh, yeah, absolutely. Here’s my frequently asked questions, going my thing, or making a video and saying, oh, yeah, absolutely, I get that question. Let’s go to my frequently asked questions.

Or, hey, now that you’re a client of mine, go and watch this video. And it’ll give you a little preparation of how we work together and what we doing all this fun stuff. So this is a cobblers child, this is on my list of things to do this week is to get those FAQ videos up on my website.

But it’s, that’s just an example of many, many things. So you can duplicate video, you can duplicate with Word docs, PDFs, checklists, like innumerable amount of things, training somebody else to go and do it.

You can duplicate something that you’re wasting your time doing over and over and over again, the you just don’t have to because technology is there right now that it’ll do it for you.

Mostafa Hosseini  22:59 

Very interesting. So add the process that you do over and over again, you want to duplicate it or put it in a video so that your staff, your customers, people outside, whoever could you know, you do it once and then

Michelle Nedelec  23:15 

you can duplicate so many things. So let me give you some kind of left field examples. Because most people go, Oh, yeah, email campaigns, I get it, you’re duplicating that email that you just sent out? Yes.

And so one of the things that you can do is if you’re out prospecting, so you just go, you’re not even out prospecting, you’re going to your kids hockey games, because I’m Canadian, or you’re sporting events, and you inevitably get people asking you the same question.

So what do you do? But have you ever put that down on a piece of paper? Have you ever put it into a flyer? Have you ever put it into a flash drive? Have you ever put it into something that people can consume, and then take with them and look at now you might be thinking, Oh, they’re just asking out of nicety.

Like, they really don’t care how your day is, they’re just saying, Hey, how’s it going? You can also start creating something fun somebody says to you, what do you do? Well, I make it more interesting than most people. Do. You know what? It’s like, hey, well, have you ever thought I’m playing a game? And it’s like, Oh, you do video games?

Well, kinda sorta. But I’m, I make what I do into a video game so that you can go and find out whether or not your marketing is effective just by going and playing game. And I can give them a little flash drive or something. They can go and hook into my website and then go and have a little quiz and, and have fun with that.

So you can turn your opt ins into something that you duplicate because you’re doing it over and over again. You so people you’ve never met before people you have met before. People that are potential clients, for you, people who are your clients and onboarding them, your staff.

You’re in almost every area of your life. There’s something that you’re doing over and over again in the day that you could figure out a way to duplicate so that you only have to do it once. And then you just send people to that resource.

Mostafa Hosseini  25:10 

Love it. So I guess your task would be to create a list of all the things that you do over and over again, and see what I could do to maybe turn into a video or a checklist of some sort. And, bam. Next question, here’s the video. Here’s the checklist. Here’s a training. Right?

All right, love it. Love it. Love it. Um, what are some examples for checklist? I think it or marketing checklists that people should have.

Michelle Nedelec  25:41 

What are some examples of checklists that people should have? Oh, that’s out from? Um,

Mostafa Hosseini  25:53 

is that a two hour conversation?

Michelle Nedelec  25:54 

That is a two hour conversation right there, my friend. So biggest one, like for us, it can be ham something this thing? And how do I move forward from getting unstuck into wherever I’m going? For some people, it’s like, Hey, I got a pretty good business going on. How do I make it even better? For some people as I, hey, I have an epic business.

And we are rocking and blow and how do I scale? Some people? It’s like, Hey, we’re scaling. We’re rocking and blowing? And how do I create some exit strategies around this and tax implications, all that kind of fun stuff.

So depending on where you’re at, you’re absolutely going to have kind of different checklists and different operating grounds that you’re going to be wanting to go on. I’m going to make a gross assumption here that most people are in the I’m building and changing right now.

So if you’re in the first three years, typically of your business, everything changes hourly, because you’re like, hey, let’s try this. Hey, let’s try that that didn’t work. This isn’t work. It’s very frustrating time for most people. But once you start getting it down, it works great.

So the obvious ones that everybody gets off of everything is who is your audience? Where are they? What’s your avatar? So if my ideal client is Mustafa, and I know that it’s guys with beards, and that work from home and have kids and I can call my avatar Mustapha.

Once I have that information, and then and get it that it’s painful going over and over again, but you got to get it because now I can start doing things like creating my branding of what kind of colors is Mustapha most attracted to? And why?

So if it’s things like blue, because blue is it’s very guy color, it’s very open colors, very connection color. Orange, orange is fun. It’s color of basketballs. And, you know, it’s just, it is the ethereal sports kind of analogy. You know, he’s kind of a sports guy, but more in a fun way.

So we’re gonna put bring in some sports analogies, but we’re gonna have them fun one, when it’s not serious, we’re not having like NBA conversations. We’re just having like, pictures of kids and dads playing basketball.

And we’re gonna make our branding to be like, Hey, are you wasting your time when you’re it is or something you’d rather be doing right now? Like playing basketball and backyard? Yeah. Come talk to us. And we can do that for you.

So those kinds of checklists can only be done once you have the initial fundamental one done. Once you have that initial fundamental one, then now we can move on to the fun ones. So your color your look and feel the tax? Can you read them? If I only have a simple message on a billboard, and somebody is driving past it? 160? What do they read?

What do they get out of it? Can we make it faster, easier for them to go, Oh, my God, I totally want that. And you can and then say, How do I delegate getting all this crap off my hands, so that all my PDFs look the same or not look the same, but have the same look and feel so that people know that it’s from your company?

How do I make video bumpers so that everybody knows that this is my video or that they come in halfway through, they know that this is my content. It’s little things like that, that are just super simple to implement. Once you have somebody working with you, that does this all the time. And they go, bam, go do this.

And I guarantee it you can find those people especially right now. And they’re usually called What do they call it Mustapha when you have a part time person, fractional, you can have a fractional CMO, you can have a fractional CIO, you can have a fractional CFO.

So basically, you’re hiring somebody for an hour of their time to go what do I need to do and if you’re an action kind of person that likes to get stuff done, you just go and take it. So you don’t you get the expert expertise of a fortune 500 company on the budget of a solopreneur

Mostafa Hosseini  29:51 

love it. I like that word fractional employee. That’s the new word for part time, I guess.

Michelle Nedelec  29:57 

Well, it’s you just taking a fraction Should I wait it’s not even part time, it’s, I just want a fraction of this. Like, you might hire them for one hour this month and three hours next month and never again.

And that’s okay. And it’s so it’s kind of a combination of outsourcing consulting and brain picking.

Mostafa Hosseini  30:20 

Love, I like that idea. Like you are someone for an hour, it here’s is a problem that I deal with. And I know a lot of other business owners do as well. And that is we are stuck on something like something we want to do, and we have no clue how to do it.

And what we do is we think about it for six months, or a year, or I don’t know, however long, right? We’re like you said we could hire someone for an hour, call someone up and say, I have no frickin clue what I’m doing. What do you think I should do?

And they’d be like, press this button. And then like, really, they’re like, Yeah, press that button. That’s how it works. But I’m Maybe I’m exaggerating, but it’s sometimes it is actually as as a matter of going this menu and click, they’re done. That’s something I was worried about for six months. Right?

So this fractional idea is actually really an idea.

Michelle Nedelec  31:19 

I mean, it really is, and it’s mind blowing, from a perspective of how much stuff you can get done. Now, somebody might charge you $500 To do that they might charge you 1000. But if it seems you three years of putzing around? Yeah. Like, if you can turn around and turn that into 10 gram.

You’re doing all right,

Mostafa Hosseini  31:40 

your finger would be worth it. You know? Yeah. And people get stuck on that. And sometimes it’s not even that expensive. Like, when you think about the results $500 is not that much 1000 bucks, sometimes 10 grand is not that much because this is one block on me making 100 500 a million bucks. You know?

Michelle Nedelec  32:05 

Well, and to precursor that a lot of times people will think it’s not worth it because, well, I just want to put an opt in out there. I just want to see if this will work. I just want to whatever it’s like okay, well, well back up the bus. Why aren’t you doing that?

Well, because so and so told me I should put a thing on Facebook every day so that I keep my audience engaged. No, that’s a terrible reason to do things. It’s a terrible reason to do things. You do things because you have a strategy to monetize on it.

So if I do this thing, and I put out my course then I’m bringing people into my webinar my masterclass. And at that masterclass, I’m gonna educate people on this that the other thing and those who are you interested are going to sign up for my program, the class $500. Okay, so if I spend 500 here, all I need is one client over there.

If I get that one client, I can do that over and over again. And then I can start spitting out the $2,500 clients, okay, now it’s worth it. But you got to start thinking strategy and not just tactics, and for most people, that is, that’s challenge what most people don’t know the difference between strategy and tactics. So that’s a problem.

Mostafa Hosseini  33:09 

That’s another conversation. View. So if you’re doing something from the last question of what does it mean to duplicate and what we should do is, you should create checklists or videos and try to streamline and systematize a repeating process, so that there’s consistency so you can get other people to do it and train your employees and save yourself some time, and headache. Right?

Michelle Nedelec  33:43 

So if nothing else, if all you do is take the tactics of duplicating the things that you do, somebody else can take all of those tactics and actually turn it into a strategy.

So you’ve just taken all the crap that you spend six hours doing in a week that you repackage it, repurpose it, you do it once again, under the guise of recording somehow, whether on paper video or audio, or whatever, and then that saves you six hours next week, then you have the time and the wherewithal to be able to go to somebody else and go, Okay, so how do I take all of these things and strategize it, and then somebody will go through and go, Okay, this thing, delete that you don’t need that thing at all.

I don’t know why you were spending time doing that thing, but that’s okay, that one goes, this one. On the other hand, let’s put this in the hands of a few other people that can utilize it and get you 10x The results on it.

And there are things that you can do that like your intro video. If you give that to people of centers of influence and say, Hey, can you share this with your audience? And I’ll pay a commission on it or I’ll give you a kickback on anybody who signs up. They go Yeah, absolutely. Here, let’s go share that because they like you or whatever, they want the money and then you can figure out the strategy to be able to 10 acts on them.

Mostafa Hosseini  34:58 

Love it. Love it. So the next point was we got delicate, duplicate and delete, what do you mean by delete and what should be deleted?

Michelle Nedelec  35:06 

Right? Anything that is a colossal waste of your time should be deleted. Now, that doesn’t mean that you’re completely wasting your time doing things that you love to do. Because that goes back to if that thing brings up your emotional bank, I’m good with it.

But if all it’s doing is numbing you out from avoiding the thing that you hate, then get rid of that thing, get rid of the thing you hate by delegating it and or duplicating it or both. And then you no longer have to waste your time doing that thing.

That is a buffer from doing things he to do. So there’s a lot of things that people waste their time doing. As Jay puts it, they’re shuffling the deck chairs on the Titanic, the ship’s going down, and we’re moving chairs. But most entrepreneurs don’t see myself making my bed.

I don’t want anybody to see it. It’s gonna be horrible. Oh my god, I can die with a messy band. That’d be awful. And that’s what’s up?

Mostafa Hosseini  36:12 

Let me get my ship is sinking is like, I don’t cost anyway. So it’s I like the idea. Like, yeah, go ahead.

Michelle Nedelec  36:25 

Yeah, I was gonna say it’s the idea of doing something that we’re comfortable doing. But that doesn’t get us anywhere. It’s, oh, I have to file these papers. No, you don’t have to throw them out. Nobody’s ever gonna look at them again. Nobody’s ever gonna do anything with them.

Yeah, you wrote them down so that you would remember what you had to do in that moment. But you’ve either done it or you’re never going to do it. So throw the paper out. Like we get stuck shuffling things, in order to avoid doing the things that we got to do.

biggest waste of times Facebook scrolling through shit. I mean, I get it, you might actually like doing them. But after like 15 minutes of doing it, you’re now wasting time. You’re avoiding?

Mostafa Hosseini  37:05 

Yeah. I couple of things I really liked was getting rid of deleting stuff that you don’t you hate doing? Right? Either you shouldn’t do it. Or you should delegate, which was the very first point that we talked about. And then getting rid of shit that you don’t need. And sometimes you see people like piling up crap. And they’re like, oh, maybe I’m gonna need this one day.

And like, if you say that you will never need it. And I’m like, that kind of stuff. I’ll go buy it. Carrying all that junk with me for years and years.

Michelle Nedelec  37:44 

Yeah. This, this is this is a colossal example of this, which cracks me up. So we are the kind of people that if I can’t find it, I’ll go and buy one. But at the same time, it’s like, well, I have these things here in case I need it. So we had an interesting opportunity when we moved, but we didn’t have time to go through our stuff and go, Hey, do I need this?

Do I want it I’m still in love with this. Okay, throw it out. Now. It was take everything. And when we get to the new house, we’ll decide there. So we did that. And as we’re organizing things, we’re starting to realize stupid shit. Like, I had Salt, salt, like Himalayan salt, I have a Costco thing.

That’s of it. But I have like 12 of them because I couldn’t see the one I was looking for. So I’d go and buy another and then I’d store it somewhere that it didn’t belong. And so when we moved into new house, I have these bats of sea salt.

And it’s like, I don’t even eat salt. This is an issue. I don’t put salt in any my food. Why do I have these bats of sea salt everywhere? So my son and I are contemplating it’s like, well, you could use it as bath salts and like, okay, great.

Now I have a use for this, which is awesome. And I will use my bath salts for that. But we do the same thing. In, in when we’re shopping, it’s like, oh, I got to go and get something that I need right now. And I don’t need it clearly because I don’t use this stuff.

And if I’m storing it in seven different places, and I don’t say Hey, this is really important to me. And the next time I go to look for this, I’m gonna go look for it here. Then I know how to go and find it.

So in our entrepreneurial world, how this becomes kind of a metaphor is, oh, I have those emails, those marketing emails that I have stuffed here, there and everywhere and I’m never going to go back to them.

I’m never going to look at them.

But it becomes really important that I save that ship because I’m avoiding writing my own marketing. And when you realize that that’s what you’re doing is you’re hoarding other people’s shed in hopes that one day you’re going to get good at it.

That is a complete and total waste of time and a red flag of this needs to be deleted. All of that marketing shift. You’re saving all of those emails that you have everywhere. And that is the exact person you want to delegate, and you want them to be an expert at it so that they can draw the information from you.

Not somebody that you say, hey, go write my email for me, and they just write up some stuff they know nothing about. But the ones that go, okay, so what is the name of your product? What is the benefits of it? What are the results that somebody is going to get from it? What are the dates on it? How do they sign?

Or what are the links for where they go? How do they fulfill on it, and then they can go and write, copy, come back, and then together, you kind of mash it out and go, Okay, I like this. I don’t like that. I want this one that great, awesome. We’re running a business now. That’s the kind of thing you want to look at?

Mostafa Hosseini  40:44 

Absolutely. Can you give us some it or marketing related stuff that people need to delete that they start hoarding?

Michelle Nedelec  40:55 

Software? Oh, my God software, the bane of my existence, I think it’s hilarious, people end up with this thing that we call Franken where, because they go to a course or seminar and somebody goes, Oh, I have this fantastic new product, and it does XY and Z, and you need to buy it because you’re gonna get alphabet soup out of and everybody loves alphabet soup, right?

You need alphabet soup in order to be successful. So they buy all this stuff. And they don’t have a clue what it does, why they have it, they know there’s a monthly fee on it, and that at some point is going to go up. So they need to keep it or they paid a one time membership for it.

So they have to have it. But they’re not using it strategically to build their business and figure out what where they want to go and what they have. Not one is probably the biggest pain in the ass. And you know, every time a visa comes your monthly payments on it, to look at it and go, Okay, what do I want to be when I grow up?

Why am I doing all of this stuff, what I really want it to accomplish, because for the most part, you really need like three, maybe four kind of pieces of fundamental software that will get you where you want to go. And then the rest will come when you figure out what that thing is, if you don’t sell online courses, you don’t probably don’t need learning software management system.

If you are incorporating then you need one and you needed to do what you needed to do. If you’re wasting time manually entering names and phone numbers, and it’s a complete waste of software, and you need to get one that will automatically do that for you. So you don’t have to keep doing it.

Mostafa Hosseini  42:24 

Absolutely, I love to stop. Here a couple of things that I do with technology in it to deleting one is cleaning up my desktop, I have a whole bunch of files and stuff that I just drag and drop in there. Next thing I know my entire desktop gets full of shit that I do.

And I need to spend time to delete it. Another thing I do is once a while I go through my email and I unsubscribe from a bunch of emails that I don’t need to receive. And that’s another really good one that like this going and filtering, filtering through my emails is a is an energy sucking time consuming process. Right? Especially

Michelle Nedelec  43:05 

if you get mad at your emails. If you get mad at an email, go and subscribe online out of that shift.

Mostafa Hosseini  43:13 

Or if I noticed, I have not opened an email from someone in six months. I’m like, I’m clearly not interested in this. So I’m out. And I like to Oh app on installing software on my computer.

That’s like there’s a bunch of stuff. There’s taking space, and I don’t use it like uninstalling and deleting apps on my phone like especially if a while ago, you know, you have

Michelle Nedelec  43:41 

an iPhone? I don’t.

Mostafa Hosseini  43:44 

So anyway, my iPhone sends what you might call it, it gives me a weekly report on how much time I spend on my phone. What app did I spend a ton of time on?

So oh my god. I get me like the amount of time I spent on Instagram was stupid. So what I did was I like I can’t do this. This is wasting and Dave designed it to make it. He was growing. Anyway. So cleaning apps on the

Michelle Nedelec  44:20 

absolutely does. And I mean and there’s a catch 22 to say that’s where your avatar is. That’s where your audience is you sell art and all of your clients come through Instagram. Fantastic, awesome and amazing.

But looking at what is it that is a revenue generating activity on Instagram. So there are certain things that you have to do as an entrepreneur to go this is revenue generating activity for me, and that might be connecting with other people that you know are your audience and then you’re going to get the follows in between.

It might be looking at kind of what new and trending people have and what it is about the photographs that make them all that Jas, those things revenue. As soon as you get the answer that question, though, stop, get out and get off.

Because now it’s not an revenue generating activity anymore. Now, it’s just you wasting time avoiding going and running your business. And if you really love doing it, and you just want to spend your time doing I just want mindless Instagram time book, it will get at seven o’clock at night or eight o’clock at night or whenever your off time is and go, I’m just going to scroll to my heart’s content, because that just is my happy place.

And I need to be in my happy place. Yeah, I totally get that. I absolutely, and I advocate it. But book, it makes sure that you are in control of that time, not that it’s in control of you.

Mostafa Hosseini  45:42 

I mean, you brought up a really valid point about revenue generating activities. And I think that’s a, that’s a trap that a lot of people fall into. And that is, all my audience hangs out on Facebook. And so I need to be on Facebook, right.

And then when I looked at that time, I’m like, I didn’t make shit from hanging out on Facebook or Instagram, I actually make money by connecting with people on JV talks and the rest of it. Right. So that’s a very big trap. I believe that we fall into saying, Oh, are people find out on Facebook?

Look, yeah, they do. But you’re not there. You’re not making money out of it. I have a strategy. Perfect.

Michelle Nedelec  46:22 

Exactly. Which goes back to strategy. And if you have that strategy, that’s great. But usually, like a good LinkedIn strategy takes about 15 minutes a day max. And you can set a timer to go after 15 minutes, I’m done. I’m not doing this anymore.

 And I’ll come back tomorrow at the same time and do it. So to me, revenue generating activity is kind of the Paramount thing of, if you want to figure out what you need to delete, duplicate and delete, you need to first figure out what your RGA is revenue generating activity.

I used to have a calculator that helped people figure it out. For the most part, it’s really simple. What do you make money doing? And I guarantee is not hanging out on Instagram. It’s like what do you actually make money and doing?

So it might be selling your courses? It might be speaking from stage, it might be doing book signings at bookstores, I don’t care what it is, where do you actually, I buy this thing, and money goes into my bank account right after. And if you don’t know what that thing is yet, you haven’t got your business to that point yet.

That’s totally cool, then you’re going to spend a whole lot of time doing a whole bunch of shit trying to figure that out. But once you’ve done it five or six times now it’s a habit. Now you know, that that thing that I do makes me money.

And I know how much money it makes me. So if I’m signing a book, and it takes me you know, I’m sitting there for an hour 10 People come across, buy my book at $10 a pop, I’ve made $100 an hour, great. That’s your revenue generating activities don’t worth 100 bucks an hour, you can then assess, okay, if I’m doing that thing, does it make sense for me to be doing a $15 an hour job?

No. Does it make sense for me to waste six hours a day? Watching Facebook? Or trying to figure out where that button is? Or could I phone that person and say, Hey, for 500 bucks, tell me where this button is. Let me get past this thing. And then you go out and spend those six hours doing your revenue generating activity.

You just made back the money that you invested in that one person in one week. Now you go and do it a couple of 100 times more.

Mostafa Hosseini  48:30 

Exactly. Exactly. I think that question of cash and revenue is key. Is this activity? Give me cash? If the answer is no, do not kid yourself

Michelle Nedelec  48:44 

is either delete because it’s a waste of time, or duplicate and record yourself doing a one so that you don’t have to do it again? Or delegate it to somebody else who gets paid a lower hourly wage than your OG?

Mostafa Hosseini  48:58 

Absolutely. Now, Michelle, where can people find out more about you and the rest of it?

Michelle Nedelec  49:05 

Excellent. They can find me at awareness strategies calm, but I would way rather you clicked on Mustafa’s link that he put in the in the chat that one because when you click on that link, it tells me that you take action that you actually want to know something.

If you click on that link, and you’re like, oh my god, this is costing me money. I need to figure out how to get this resolved. Then you can come and book an appointment with me and figure out how to make it happen whether it’s with your team or somebody else’s potentially hours maybe not I’m totally good either way.

But when you’re in a position where you’re like, I got to take action on this action to me is far more important than Oh, come look for me and come No, because cuz that’s one of those things that I’ve deleted. A schedule.

I don’t do those anymore. But what I do is invest in you. And if you have questions, I am more than happy to help servant’s for you to the best of my ability, because that comes back to me tenfold in my emotional bank goes up. I love, love love doing that.

So I will do that all day long. If I happen to get a monetary return from it. Awesome, fantastic, but I’m not married to that idea.

Mostafa Hosseini  50:15 

Love it. Yeah, gank. And Michelle and Brad know what they’re doing. They’ve been at it for a long time. They are one of the best people at this technology piece that I do know. And I’m saying this without any.

I’m not saying because their machines my friend, like, I’m not. I got extra, extra feel nice about you know, I’ve known them for a while. And I know a lot of people that are have worked or already working with them.

So go take care of opt into that website analysis that she’s giving away, get your color coded website report to know what’s, what’s good, what’s bad, and what needs immediate attention. Because there could be things in there that are hurting you and hurting your business you may not know about and it could be actually.

Right. And if you need help, just reach out and go from there. Cool. Now, let me ask a couple of personal questions. Okay. Now, what are the top two or three books that have made a massive difference in your life or your business? Awesome.

Michelle Nedelec  51:28 

Number one thinking Grow Rich, which is awesome. I have read and reread and reread that book. I’ve even hand written that book out in calligraphy, just to embedded into brain. Power, power, and positive thinking was another one.

It is fantastic, awesome and amazing. And on a weird personal note, another one that I loved and ripped through in like five seconds flat was oh, it was about the tiger it was a few years ago, a few years ago. It’s like 1520 years ago, you might remember that though. Life of Pi yo is live by Life of Pi where he goes on a journey of the book. Awesome. I read that

Mostafa Hosseini  52:15 

book that weekend. I made a movie about it. Right? Yes. That’s the left by the Life of Pi. Right? Yeah. Yep. Love it.

Now, if you had, I mean, I have read. I’ve read power, positive positive thinking, but I haven’t read the other one.

Michelle Nedelec  52:32 

Well, and what I liked about it wasn’t the, the face value of that book, what I liked about it was a metaphor that transpired underneath it. And I’ve been talking to a lot of people that didn’t see that. So the oddity to me was, so it’s about this kid who is on this boat and his parents perished.

 The whole boat perishes, and he’s stuck in this boat with a tiger and another guy. And, and it’s the metaphor of, of life, basically, and how we deal with this shit that we come up against, not so much just what the book was about. So if you get it, and my other one, my favorite movie is Finding Nemo. And Finding Nemo is my favorite.

Because, again, it’s the metaphors of everything that happens in life and how you deal with it and what’s going on for you not the face value of the narrative of the story. Although that’s pretty cool.

Mostafa Hosseini  53:28 

I think Nemo, that’s actually that is a good movie. I got to sit down and watch it my kid. So

Michelle Nedelec  53:34 

500,000 times. He can watch it on VHS. You can watch it on video with us. You can watch it on, streaming, come on over my place will watch

Mostafa Hosseini  53:42 

any format. Exactly. Love it. Love it. Maybe I’ll take you up on that and then take that view you got there in your backyard. That is amazing. Thank you. It is.

So if you had an ad, Word through which you could have a message to make an impact on the planet where everyone on the planet could see it on Google on internet everywhere. What would your ads say?

Michelle Nedelec  54:08 

The first answer that came to mind was my mission statement. My mission statement is rock the world and shake the foundation of dependency and move people to stand on their own.

Mostafa Hosseini  54:18 

Or pay them on time and count

Michelle Nedelec  54:21 

is to rock the world. Shake the foundation of dependency, AHA and move people to stand on their own.

Mostafa Hosseini  54:31 

A lot. Love it. Love, love love. What’s one advice that made a massive change in your business or life?

Michelle Nedelec  54:45 

What is one piece of advice that changed my life? And well when I was a little kid I used to have this poster on my wall that said you learn a lot by observing and it totally Did and it’s an awesome opportunity to be able to find out what people’s motivation are their expectations, to be able to model them to be able to do all sorts of things.

The problem I found with that is it also creates inertia, if you listen to it too well. So you also have to be lead dog and just get in there. And, you know, take what you need to take, get what you need to get, and go where you need to go because somebody else is watching and observing you.

And it’s super important to be a role model for them.

Mostafa Hosseini  55:29 

So you don’t just want to be observing, I guess, you want to take action to

Michelle Nedelec  55:33 

you got to be

Mostafa Hosseini  55:35 

what advice would you give your 20 year old self?

Michelle Nedelec  55:43 

Go into finances, I real estate. You know, it’s funny, I was walking down the street when I was about 20. And there’s two older gentlemen walking, the opposite of me. And one was about 41 is about 60. And the 60 year old looks at 40.

And he goes, you know, if I was 20 years younger, I would do things completely differently. And I wanted so bad to just turn around and go, What would you do? What would you do? Only want to know, but I had an interview to go to you.

And I couldn’t be late for it. But I think I really should have just turned around and gone and asked him what it was, is really I think if I had just had the Moxie to go and find a mentor. And just say you know what, this is who and what I want to be. Can I follow you around for a while. People especially in their 50s and 60s are like yeah, oh, hell yeah, come on over.

I was so afraid of those people. Because we were so busy. And they were working so hard, and they were getting stuff accomplished. It’s like at that at this point now. Like, we know what we’re doing. We do it just because it’s like, well, that’s what we do. We got this show on the go and like rock on. So when somebody comes up to us and says, Hey, how do you do that?

We’re actually kind of impressed at somebody notice. Feel free to ask, just go in and turn around. Go back, get excited. People love that they love having puppies around. They love our babies round. And they love having excited entrepreneurs that are, you know, excuse the expression, they’re going around peeing themselves. Guys are so damn excited about everything.

It’s like, you know what, it’s cute when puppies do it on the carpet. And it’s really cute when entrepreneurs get super excited about the business and they just can’t contain themselves. So go get excited. Go make a fool of yourself. It’s all good.

Mostafa Hosseini  57:30 

Yeah, I think it’s early in those stages where people make massive moves and progress. And then when they get used to it and they get lazy, then it just it just lose that cuteness. Exactly.

Michelle Nedelec  57:43 

We need more puppies around.

Mostafa Hosseini  57:46 

Alright, so I guess the message is be cute and stay cute. Yeah. Thanks, Michelle. That was this was a really great conversation. I feel like we could definitely go on for another good couple of hours.

Michelle Nedelec  58:01 

You know me, I’m going with that.

Mostafa Hosseini  58:03 

Oh, yeah, absolutely. I’ll take you up on that. We’ll have you back here sometime soon. Is there anything you’d like to add? That we didn’t talk about?

Michelle Nedelec  58:13 

Um, yes. So I think people entrepreneurs, they get super frustrated, especially in times like this, where stupidity and mayhem seem to be ruling the world. Ignore all of it, tune it all out, go inside go. If I could do it, however I wanted to do it be whatever I wanted to be and have whatever I wanted to have, what would I want to have do and be and go over go after it with vigor? Just let the whole world just shut them out.

Shut Mom, go do what you want to do. Be what you want to be and how about you want to have and you will, someday do that.

Mostafa Hosseini  58:46 

Love it. Love it. Love it. Love it. Just stay focused, do your own thing. And that three points that we brought up during this interview was to delegate duplicate and delete. So if there’s something that’s bugging you, you hate it, delegate it, if something or someone is bugging you, and you don’t like it, delete them.

And it’s especially like there’s a lot of crazy stuff going around. If you don’t like it. Don’t follow if you don’t like reading the news, and it makes you crazy. You don’t have to read the news. You don’t like I don’t read the news. Like some politician said some stupid thing. Like I don’t care.

Michelle Nedelec  59:22 

They always have belief well

Mostafa Hosseini  59:25 

And shed on the beach with someone else? I don’t know. Right. So, yeah, thank you. I really appreciate it. Thank you. Again, go take a take advantage of Michelle’s generous offer to get that report on your website.

So you know what, what, what’s needed and what is what is good, what is bad, what’s the ugly, and then take it from there and do reach out if you need help or if you know someone that needs tech help. Michelle and Brad are definitely your people to talk to him.

Thanks for joining us. My name is Mostafa Hosseini I look forward to seeing you on our next episode bye now