Webinar Marketing Tips to Boost Sales and Business Growth – Jon Schumacher- ep 95

Mostafa Hosseini  00:01

Hello and welcome. In this episode, you will discover how to create a webinar without being overwhelmed. How should you structure a sales webinar versus an educational webinar? What are the key elements to sell successfully with webinars, and you will watch yours truly get exposed and coached by my dear friend, John Schumacher. I have welcome John, great to see you. Great to have you.

Jon Schumacher  00:27

I mean stuff I can’t wait to do this excited to talk a little bit, hopefully help some folks out. Hopefully we get some folks on here live, we can get some questions going and have a lot of fun. So thank you for having me. Great to

Mostafa Hosseini  00:38

have you. And we’re talking about how to create a 30 minute webinar that converts. So stay tuned, we’re going to have a very interesting conversation. Let me do this. John is a world class, coach and professional when it comes to webinars. Now, John Schumacher specializes in webinars and online events that convert he primarily works with coaches, consultants, and core sellers, helping them craft their best sales, sales message and sell and sell more of their programs and courses.

John has worked with over 300 clients across 30 Plus industries, and more than 1000 students have gone through his training programs. John is the host of the world’s the world’s largest largest online sales webinar conference, the webinar mastery Summit, which has had more than 13,000 attendees worldwide. Welcome, John.

Jon Schumacher  01:35

Well, let’s do it. Hey, Mustafa. Good to have good to be here.

Mostafa Hosseini  01:38

Likewise, how’s your day so far? Not too bad. Just

Jon Schumacher  01:41

busy. You know, things are good. You have just been busy heads down most of the day. So yeah, excited to be here. We’re about are you? Reno, Nevada? And

Mostafa Hosseini  01:52

what’s the weather like

Jon Schumacher  01:53

today? About 88 degrees? That’s not bad.

Mostafa Hosseini  01:58

Pretty spring. Yeah, I

Mostafa Hosseini  01:58

guess. What’s that?

Mostafa Hosseini  02:00

Is that like a spring type of weather? Pretty

Jon Schumacher  02:02

hot for spring? Yeah, it’s like a late spring, early summer type of weather here. Nice.

Mostafa Hosseini  02:08

It’s not that hot up here in Canada, I’m still a little chilly. And we still have like chances of getting snow up here. So John, what is your story?

Jon Schumacher  02:22

Yeah, so me, me my background. So yeah, so. So it’s interesting, like my original background was not in sales, marketing, or business is actually in healthcare. As a licensed physical therapist in the state of California. You know, I worked as a PT for a couple years, you know, working with people on their injuries and those kinds of things. And then just kind of got burnout on working, I was in kind of a busy clinic and kind of got burnt out on working for somebody else.

And, and didn’t really like the idea of like starting my own small business, like brick and mortar kind of clinic type stuff. And so I really went on this journey, this was about 2008 2009, where I started looking at other ways of basically, getting free from my job, replacing my income, I’m sure a lot of viewers on here could relate to being working for somebody else and wanting to do their own thing. And so but I didn’t really know where to start.

So I did, like many people do, I started down the road of, you know, network marketing, I tried trading the stock market, I was going to these weekend seminars all the time. And one of the seminars I went to was on how to make money on the internet, right, this was I think it was a T Harv Eker event. This is like 22,009, or something like that. And I was one of those crazy people that ran to the back of the room with the form and like filled in his name. And, and I ended up taking the class and going through it and, and so I figured I’d start with what I knew when it came to like working online. And that was, you know, I knew the human body. I knew how to, you know, exercises for people’s back pain and those kinds of things.

And so my first online content, my first parlay into the online world, right of content creation, and marketing, was on how to fix your back or strengthen your shoulders on a site that was was established, but was new in many industries called YouTube, right? YouTube was fairly fresh back then there was I was one of maybe a handful of physical therapists who were publishing content on that channel at the time.

And I loved marketing. So I spending a lot of time learning marketing. And I learned a little bit of SEO and learn how to get the videos ranked and things like that, of course, it was much easier back then. And like some of these videos, we’re getting 10s of 1000s, and even hundreds of 1000s of views on YouTube back then, and and people told me I needed to sell a product. So my first online product was a $17 ebook.

It was called 10 minute back relief or something like that. And I sold a few of those to my my Facebook followers and YouTube audience, but it still wasn’t enough to leave my job. And so I still was kind of continuing to search here and in 2013 is when I discovered webinars, so I know that’s what we’re here to talk about today. And, you know, I figured I would do webinar ours in the healthcare industry. So I did one weekly webinar every week for ended up being over a year, where I would partner with a entrepreneur or an influencer in the healthcare industry.

And we would come on and do a webinar and for my audience and their audience, and you know, they would promote the webinar to their audience. And that was what grew the viewership and grew the email list and all that kind of stuff. And that was really how I discovered what today has been my roadmap for success, which is really to host webinars and online events and partner with other people to help fill those events, right.

And so, so I did that for about a year and then just kind of burnout on it. I just wasn’t passionate around healthcare anymore. The topics that we were talking about and stuff I just I was I really fell in love with marketing, right. And so, around 2014, I pivoted to basically take the blueprint that I had discovered in the healthcare industry, and I started teaching people how to use live video and webinars to grow their audiences and visibility, you know, in the marketing world, right in the expert world, and so, did the same formula.

We partner with people do a live webinar partner do a live webinar, and it worked, right. And we started to grow an audience in a brand new field, got on the radar of some of the top marketers in the internet marketing industry. I got featured along the lead the likes of Brendon Burchard, and like Eben Pagan and Jeff Walker, and those kinds of people. And here I was like a year and a half, like who the hell was I right? Like it just a newbie, basically.

But because I got visible and got aggressive with that it worked and, and so I really went all in on that and then pivoted and went really all in on webinars. And I started selling with webinars and things like that he did the webinar mastery Summit, which has had over 13,000 attendees now over the years. And it just really gone all in on on helping people use webinars and online events to get visible to build their audience and to make sales. And so that’s really what I focus on today is, you know, helping people do that. Love it. So

Mostafa Hosseini  06:57

tell us more about who you serve today and what you do for them. Yeah,

Jon Schumacher  07:03

so I primarily work with people, I would say in the expert industry, right. So these are people that sell their expertise for a living consultants, coaching businesses, core sellers, I have worked with a number of traditional businesses as well, but my primary focus is on helping those folks. You know, again, get visible, build their audience, and sell their products and services. And so I primarily help them with, you know, like you say, webinars is my number one thing.

So if they have a webinar, or they want to make it better, I can help them with that if they want to build one, I have programs and have consulting offers that can help them do that. That’s really where I primarily focus with people. Of course, there’s a few other random projects occasionally that I work on. But that’s really my core focus.

Mostafa Hosseini  07:48

Love it. So again, if you’re watching or listening, and you have questions about webinars, and you’re offering the rest of this process that we’re talking about, feel free to post them as a comment, and we’ll do our best to cover them. And later, as I’m done with the show, as we’re done with the questions, John is actually is actually going to tear down components of a my opt in page and a video on it.

So if you want to see how he does what he does, stick around and if you know other people that could benefit from a converting 30 minute webinar to increase their sales and leverage their time and the rest of it, send them the link to the show and have them join us. So John, why should coaches consultant experts use webinars to sell?

Jon Schumacher  08:34

Yeah, I mean, there’s a number of reasons. But I think the biggest reason is trust, right? Trust, clarity and certainty, sell. I mean, those everyone who’s listening to this should write those three words down. I use those words all the time, because that’s really my style of webinar. It’s about building trust. It’s about building clarity, compelling clarity, and certainty in you and the way you get people results, right.

And if you can instill those three things into your prospective buyers, they’re much more likely to buy and webinars done, right, build that trust, clarity and certainty around your programs and services. They allow you to be seen, heard and experienced, unlike any other medium 100% online to anywhere in the world. So you know, that means you can do it 100% From your home office, there’s no travel away from friends and family.

There’s no expensive trips to networking events of hope in hopes of getting clients like you can literally broadcast from your home office like I do, and reach hundreds if not 1000s of people around the world, right. And so there’s really a lot of power to that. Particularly we found out the power of that the last couple of years with some of the shutdowns and things like that, but but it’s still going to be powerful, no matter no matter what time it is, right? I mean, I love people. I love talking to people. I love being in person with people, but the amount of scale and reach that you can use with virtual events and stuff. It’s just unmatched.

And so I just I love that that method. So I think that’s why me Most people should consider it is it really allows you to build trust, clarity and certainty around your programs in a one to many online scalable way. I just think they’re, they’re great for that.

Mostafa Hosseini  10:12

So doing webinars and doing the one to many kind of approach where you’re leveraging your time and resources, and from the comfort of your home seems like a no brainer. To me, and I guess to a lot of people, so what’s stopping a lot of experts from doing it?

Jon Schumacher  10:28

Yeah, well, I think it’s fear in many cases or overwhelm. Like, they just they’re afraid to take the step. That’s a big factor. So some of its fear of getting visible, some people are afraid of getting visible, right. So I get it, right. Like, I’m somebody who is more I would say, introverted, in a sense, even though I don’t come across that way, sometimes. You know, I, I was super scared when I first did webinars, this is like, Oh, my God, what are gonna people gonna think of me? What am I going to look like on camera and those kinds of things.

So some of its fear, but a lot of its overwhelm, or just not knowing where to get started. So I think a lot of people, what you need to do, you know, which makes you feel more confident is to find somebody who’s been doing a lot of them, and just model their process, right? I mean, I have a process I give my students that’s literally plug and play, it doesn’t cut things down to it, it’s essential. So that’s why we can do a 30 minute webinar plus an offer, it’s easier to put together, it’s simpler, you literally just fill in some questionnaires, you know, answer and fill in the script that follows and kind of put things together.

So find someone who’s done them and just model their stuff, at least for your first one that will help you get it done. Because I think a lot of people get in their own heads, they don’t know what to teach or what to say, or they don’t want to give away the farm. You know, there’s a lot of mistakes that people make with sales webinars, right.

And so I think it’s just if you want to do one, which you should, in most industries, at least have a really, really good sales presentation in place, then, yeah, just find someone who’s done it and model their stuff, at least to start. And that’ll save you a lot of a lot of time and effort.

Mostafa Hosseini  11:59

100% I think the first few times where I was trying to go a live event on our show, and the first couple times that I was I was trying to do my webinar, I was really scared. And I was really afraid. What tips do you have for people? Because I think that it’s that fear of being visible and fear of public speaking, which is like number one in the world, people would rather die than being visible and speak in front of people. What tips do you have for people to kind of help them overcome the fear?

Jon Schumacher  12:31

Yeah, it’s a tough one, right? I mean, it’s, it’s the only thing that can really stomp out fear. And I still get nervous, by the way. I mean, if I have a big webinar, I still do, and I’ve done hundreds of them now, right? I mean, year over years, you know, you’re worried about the technology, you’re worried about this, or that, especially a live webinar, right?

You know, that’s what we’re talking about here. So part of it is you’re going to be afraid, a little bit, that’s just part of it. Like, you’re not going to, like, Oh, I’m completely 100% fearless, and you know, 100%, right, you know, like, you’re probably not going to get to that point. Now it gets better as you do more of them. So the only way to really feel better is to start doing them, right. So maybe practice a little bit to write like, get a couple of friends together.

You know, feel comfortable in the in the in the environment, and using the software practice does help you feel more confident. Right. So that’s a key word for success is they say showing up is 80% of the success? Well, I think that’s BS, I think it’s showing up prepared, right? And so, so practice a little bit that’ll help your nerves. And then you just kind of kind of get out there and do it, you know, there’s no way to completely be a void of fear.

Because fear of criticism is one of our deepest fears as human beings, right? There’s just no way around it. Like what are people gonna think of me? What if I say the wrong things? Bla bla bla bla bla, right. So that’s, there’s, I have a saying they didn’t did heroes put their dreams above their fears, right. And so if you want to be a hero, you put if you have a dream, you got to put it above your fears and act anyway. So that’s, that’s just what I got to say on that. Love

Mostafa Hosseini  13:59

1. What I did when I was starting, I think I did it with a smaller crowd. And even before that, I practiced on my own delivering, like, probably a good 10 times until I was comfortable putting it out there. And I remember when I was trying to even show it to a couple of people. I was I was, I was learned. Yeah, right. And I’m kind of comfortable talking in front of people.

But I was concerned about that practice of putting in front of a smaller crowd. What if I get embarrassed is not really that big of a deal. That kind of helped me reduce the fear. And like you said, you got to come prepared and practice so that it’s easier and, and

Jon Schumacher  14:33

be okay with some of some of it. You know, you have to let go of the fear of perfectionism. None of us are good when we start. None of us are good. I was terrible. I still have YouTube videos from like, 12 years ago on YouTube. I should probably turn them down. They’re hideous. They’re terrible. My voice sucks. He was boring. Like it was just, you know, I was just not very good. Right? And so every master was once a disaster, right? Everybody who was once good, was once bad, right? And it’s just that’s just the way it is. So you just got to Do it 100% 100%.

Mostafa Hosseini  15:01

So I guess we have different types of webinars that you could do like you could do a sales webinar or an educational webinar. And so could you tell us about that? And what’s the best way to? Which one should we pick and choose? Let’s talk about what they are and which one we should go with?

Jon Schumacher  15:23

Yeah, I mean, you know, I mean, there’s a difference, obviously, between the two, right? So it depends on the goal. So the first thing you need to the first thing I have my students do in my Launchpad programs, what’s the goal of your webinar? Right? Is it to generate sales? Is it to generate phone conversations for your sales for you, or your sales team? Is it to just simply educate and put out goodwill to your audience, that’s fine, too, is it to interview somebody and give value to your audience?

It really, there’s a variety of ways of using webinars. And it really just depends on what your your goal is, right? So if you’re most comfortable just starting out by I started out doing interview style webinars, that’s what I did, I didn’t really sell anything. At first it was basically I would partner with somebody else we would look, talk about what they were doing, and they would share what they were doing. And you know, we would just I would host the thing and kind of get to know that person. There’s nothing wrong with with giving, I guess you’d call them educational, or just goodwill type webinars. I mean, I just did one the other day just to kind of a casual presentation to my audience.

So it’s not a terrible place to start. But I think for most of us who are on this call are selling things. It’s you know, you want to be able to put together, you know, your sales presentation to ultimately get some business from it and use your time wisely there. And there’s key nuances between the two, right, like the education focused presentation is there while they’re certainly educational strategies to teach well, it has a totally different strategy or approach or goal than the sales webinar, which needs to be put together in with a proper structure that’s a little more strategically designed to lead people excitedly to your offer.

So again, just start with what’s the goal of your webinar, and then kind of work backwards from there. That’s really what you need to kind of think about first,

Mostafa Hosseini  17:11

love at least once you get once you get clear the goal and intending intention of what you’re trying to do. Everything else becomes a lot easier.

Jon Schumacher  17:21

Sure. Yeah.

Mostafa Hosseini  17:24

I like he said, when you do interview style, just like what we’re doing, it’s a lot easier. Like you don’t, you’re not, you don’t have to figure the whole thing out. You just have to be comfortable asking questions and be interested in another person. And that becomes a lot easier, right? Instead of versus going solo. To be it

Jon Schumacher  17:44

can be it can be for people. Yeah, for sure. That’s how I started was with interview style content. And that’s, it helps you grow your network, that’s certainly a great way if you’re a business on here, and you’re looking to grow your network of referral partners, affiliate partners, just colleagues in general, you know, doing interview content is a good way to give some give, get visible in front of your audience and keep top of mind give some value to your audience, but also to get to know that other person, right and kind of deepen that relationship. So it can be two positives for that type of presentation. Fan.

Mostafa Hosseini  18:19

Fantastic. What are some of the do’s and don’ts for webinars for people that are doing it?

Jon Schumacher  18:27

webinar? Yeah. Yeah. So some key mistakes, maybe talk about? Yeah, it’s hard as a sales webinar goes, there’s really a couple of big mistakes people make one is, is they don’t they don’t focus enough on their offer and make their offer really good. Like, that’s key. Like, I don’t care how great your webinar is. But if your offer stinks, you’re you’re stuck. Right. So the way you position and present, your offer is really important.

And the offer itself needs to clearly address and solve key key objections, key pain points for people, right. So being very strategic on your offer. No, very few people talk about that. And they do. But it really requires a lot of me eventually, you just gotta launch and test right? I mean, I’m not saying to be a perfectionist, but you do need to spend more time than you probably are on how you position the offer, whether it’s to sell something directly on the webinar, or to offer a conversation with you like a sales call afterwards. So that’s a big one.

And then the other big mistake, I think, when people are making the narrative, right, so webinar really is three parts, right? A hook or a headline, a narrative, and an offer, right? So headline hook attracts people to attend. You got the narrative, that is the messaging that warms people up to the and leads them to your offer and then the offer itself and then during the narrative phase of the presentation. The biggest mistake is really over teaching.

Like a bunch of how to stuff right like I’m so guilty of this. That’s why I have people you know, I think I even had you like look at my my own webinar, even though the webinar had done well and You’re like, Oh, it’s a little bit much here there, you know and like, so I, I still go to my colleagues and go Is this too much is this makes sense like, because one of the biggest mistakes we’ll make with our webinar is will overcomplicate everything the offer in the message.

And then we’ll over teach too much stuff, right? Like, and it just raises too many questions in people’s minds and, and it just over, they either leave with more questions than they had when they came there. Or they they’re like great webinar, they clap their hands, let me go try that myself. And then they leave. And then you never really engage with them again, right. And so neither of those are outstanding outcomes for a sales webinar. So those are the two big things is like your offer. And then really like that the narrative over teaching, and overcome making it too complex, right? And everything, it needs to be simple.

And it needs to line up well, it needs to be compelling. And really, the biggest mistakes are like over teaching. So that’s kind of the don’ts, right, that you mentioned, like, those are some don’ts, that you want to talk about some of the things kind of high level to do instead

Mostafa Hosseini  21:01

100% 100% It’s just, I’m guilty of that, as well as that when I get on on a on a webinar, or when I’m teaching anything, I tend to over teach, I think that the thought that I have is tried to provide value. And they overwhelmed people by too much information. And then and it gets too complex. Now they have to think about everything now. They’re like alright, Mostafa, give me some time to go home and go for a walk. I can’t I can’t before with you, because you just confused the hell out of me.

Jon Schumacher  21:36

Yes. Yeah. And we mean, well, by this right. This is sort of the experts curse, so to speak. Like, we were the expert. And we know our topic really deeply. And so we’re like, they need to know this. And they should know this. And this too. And this to this is important too. And there’s like 50 important things, right?

And it’s like, right, but but somebody is not an expert, who might be your ideal buyer. They’re like, holy cow, like, I don’t know about this, this, I didn’t know what this is, you know, I feel like I need to think about it. Or it’s, it sounds hard or difficult. So I like we don’t want to, we got to be careful in how we present things. And we mean well, right? Because we don’t want to be a no value type of marketer, right? Like we want to, we want to, you know, we don’t want to be all these one of these all fluff type type marketers, right.

And so there’s a real art to that, and some real strategy to both because you want everything you do to be valuable, right? Like you want, you want to delight and bring value to your people who are on your webinar, even if they don’t buy, right. But there’s a way to do it strategically, that’s, that’s the right way to do it. It’s a fad or whatever.

Mostafa Hosseini  22:38

And I’m with you 100% On getting feedback from other people, because I we’re going to do this today on my offer. And John has worked with us. So I’m really looking forward to his feedback on on the video and the headline, and this and that because as a business owner, I am in my stuff, I’m in the picture, and I cannot really see clearly on what’s happening. And that outside perspective, from like a professional like John makes a monumental difference.

And yeah, I can’t figure it out on my own. I need to I need to get feedback. So again, if you have any questions about what we’re talking about today, about webinars, the offer to hook in whatnot, put your questions as a comment, and we’ll do our best to answer your questions. John, what are some key elements to sell successfully with a webinar?

Jon Schumacher  23:32

Yeah, yeah. So I mentioned some of those with the webinar itself. It’s really about three core elements. It’s like your hook or offer, or excuse me, your hook or headline. And that’s the thing that the big idea, the statement that attracts people to come, right? And it’s like, Ooh, okay, I want to hear that. Let me sign up. And let me show up to this presentation. Right. So that’s, that’s a key factor, right? Is is? What’s the hook? Or what’s the headline?

What’s the what’s the message that attracts them. And then the second part of it is, is the narrative. And that follows a specific framework. And I’m happy to go as deep as you want on those. And then the offer, right, so there’s really three big, big rocks, so to speak, when it comes to the webinar itself, you know that that hook or headline, the narrative, and then the offer,

Mostafa Hosseini  24:16

hook, the narrative, the offer. It might be a good time right now to to dive into my page, and they get some feedback as you’re going and talking about that as to be like, here’s a headline. And let me just do this here real quick. And I’m going to share my screen and talk about what we do. Now before I share the screen. Let me actually share with you guys what we do. So the context of what’s going to happen is going to be probably making more sense.

So I run a call center specializing in follow ups, retention and referrals. The big problem that we saw was the fact that more As business owners have a list of prospects and customers and they’re out there spending a lot of money to find new customers, while totally ignoring their existing people. And the second problem that we solve is the fact that some of these people, they know they should stay in touch with their list, but they don’t have the time or manpower to do it. So that’s a little context is what we do.

And I’m really looking forward to tearing this down and see what we get out of it. So here’s the little Oh, is this is this working?

Jon Schumacher  25:33

It’s flat out there. It’s kind of flashed flickering a little for some reason. happening with that. Let me try it again. Okay, make it a bit of a bounce rate on that. Feature.

Mostafa Hosseini  25:51

Oh, there we go. Sure. To Audio system as well. Is this working?

Mostafa Hosseini  25:54

I can see it. Alright,

Mostafa Hosseini  25:56

perfect. So done for your follow up calls. So this is a the intention is to get people to go through this page, watch the video and book an appointment. Yes, right. Yes. So if you’re watching us and say Dunford, your headline is done for your follow up phone calls? Do you have a proper follow up system, interested in having your follow up, follow ups done for you, so you’re not leaving money on the table? If you have capacity to serve more customers? Watch the video below and pick a time to connect. Okay,

Jon Schumacher  26:28

so before we go any further, like, what’s the context for this webpage? Like what type of traffic comes to this? And where does this live? So

Mostafa Hosseini  26:36

this is on our website, there are links on our website and exit pop ups, and pop ups that take people to this page. And there are also links from podcasts and talks that I’ve done that takes people to this page, to book an introductory call with us to go through and go through what we do.

Jon Schumacher  26:59

Got it. Okay, so it lives on your website. But it’s also used in I would say semi warm environments where you live, maybe you’ve been on a show or you’ve you’re not running cold ads to this or obviously or anything. It’s mainly just it lives on your website, and what people come from Google or other sources or whatever, however they hear of you and come to this, and this is your primary call to action then for your website, then is to book a call with you. Right?

Yes. Okay. And so they would click from let’s say, your homepage, probably right or a button on your homepage to this page right here?

Mostafa Hosseini  27:33

Yeah, either from the homepage, and or if they end up on one of our blogs, they would see an exit pop up to say, Hey, want to increase your fix your follow up problem or increase your retention rate or different messages? Click here to learn more, and that would come in this page.

Jon Schumacher  27:51

Got it? Okay. So first thing that comes to mind for me before we watch the video, or anything? Is the headline done for you follow up calls if you talk to your ideal buyers? And did they like that? Or have you have you really shared that or you just kind of got it up and got it going on your website? We

Mostafa Hosseini  28:09

are split testing that right now. So the answer’s no, I haven’t talked to my ideal buyers about that

Jon Schumacher  28:14

done for you follow up calls? And you know, and obviously, I get it. To me, I would try I mean, it depends on who you’re selling to. But it doesn’t really it doesn’t really it that’s a feature headline, right? It’s kind of like done for you follow up calls? I mean, what’s the outcome I like to do we’ll use what I call outcome headlines, like I think mine is something like have a webinar that you want to optimize or build, you know, something like that, you know, yours could be, you know, have have an audience that you want have a promotion?

Or what’s the key he uses case for your services? Is it like he did with me like promotions, like launches? Have a launch? Or have a promotion? That you want to add? Blah, blah, blah to or like what is the kind of areas that variety? Is it? Is it hard to nail down that way?

Mostafa Hosseini  29:03

So there are a few different cases. One is when people do webinars, they do events. They have an existing list of customers. The main the biggest problem that we solve is the follow up problem. Yes. And then people are leaving money on the table. Right? And customers are usually ignored. If they existing customers and anyone on the list. What else could I tell you? So that could be for different events?

Jon Schumacher  29:36

Right?

Mostafa Hosseini  29:37

Does that help

Jon Schumacher  29:38

done for you follow up calls? I mean, I get where you’re going with it. But I would consider testing maybe a little bit more like you know, have a list of prospects you’re not following up with or, you know, and I kind of you kind of do have that like Do you have a proper follow up sequence interested in having your follow ups done for you so you’re not leaving money on the table. If you have the capacity to serve more customers? Watch the video below.

I mean, I think you kind of kind of done it. But I would just I think the hook could be a little more like specific, like, catch here. Yeah, or just even just more direct with with with an outcome focus to it, right. So like, follow up, you’re done for you follow up calls with that, if I hit that page, I kind of get it. But like, I think I could get it quicker and like, and get more excited about it, if it had a little more description to it. So you know, have a list of prospects.

You’re not following up with, you know, something like that, or, you know, something around that, like, have a promotion you’re doing? Well, I mean, I think it really just depends on the context right of it. It’s, yeah, it’s something around that. But you know, since this isn’t really a webinar, there’s just more of like, a calendar application funnel, the headline will be a little different. If it was a webinar, I would use a different different headline for it.

Mostafa Hosseini  30:54

You want it to look like let’s say, if this is a webinar? Yeah, I

Jon Schumacher  30:58

would probably, you know, I mean, the most classic, classic headline is like how to do blank without blank, right? So you’d say like, you know, how, how to follow up with your prospect list, increase revenue by 25%, increase referrals, you know, or whatever, like something around like how to do benefit, benefit, benefit without blah, blah, blah.

So like, how to, how do you how to outsource your follow up phone calls, to increase revenue and referrals, without having to do it yourself or something like that, you know, could be without having to spend the time doing it yourself or something along those lines, it’s very much off the top of my head, but like, you know, and then they would watch the presentation to find out basically how it’d be a demo webinar. I call it a demo webinar, which is like 30 minute presentation. You know, that’s the hook for your webinar would be like, you know, how, what did I say again, like how to

Mostafa Hosseini  31:57

how to increase your, here’s what I came up with, tell me if this makes sense. How to fix your follow up problem and increase sales by 25%. without picking up the phone. Say it again. How to fix your follow up problem and increase sales by 25%. without picking up the phone.

Jon Schumacher  32:20

Yeah, I mean, it’s I think it’s there’s something there to that without picking up the phone.

Mostafa Hosseini  32:27

Because people hate hate to pick up the phone?

Jon Schumacher  32:29

Of course they do. Yeah. Yeah. Yeah. Does that.

Mostafa Hosseini  32:33

Using your formula? Do you think that would that would work?

Jon Schumacher  32:36

There’s something there for sure. I don’t know what it is. They say it one more time, how

Mostafa Hosseini  32:40

to fix your follow up problem and increased sales by 25%. without picking up the phone.

Jon Schumacher  32:48

I like that. I had to fix your follow up problem. I mean, is do people think they have a follow up problem already? Is this something that your people, people

Mostafa Hosseini  32:55

that are in business and I talked to they know they have a follow up follow up problem.

Jon Schumacher  32:59

But would they get it? Would they get what you what it is in two seconds? Let’s reading that, let’s say I mean, you know how to fix your follow up problem.

Mostafa Hosseini  33:09

Or what if we say how to follow up with your audience and increase sales by 25%. without picking up the phone, something along

Jon Schumacher  33:18

those lines that there’s ingredients there of a good hook, I think, and you know, something like that, like how to how to follow up with your spouse, how to follow up with your prospect list. increase sales by 25% and increase sales by 25%. without picking up the phone or without calling them yourself or something along those lines, I think could be the makings of of a hook for your service. And then of course, you could make a couple of versions of that, maybe get some feedback on that and just pick the one and go with it. So that would be your hook.

And then your narrative for your presentation would build up around that. Like what’s the one idea that you need them to believe one that they’re losing tremendous amounts of money by not using the phone and not following up? Right. And so we need to build the case for that. Like most most, most coaches, consultants and experts think that, that you know, doing a webinar or doing a promotion is strictly best done with email, or blah, blah, blah, but really what happens, but really what we found is that you can add 25 to 30% more revenue, just simply by picking up the phone and calling and like building the idea around the power of picking up the phone.

And then of course, positioning your your service as basically how to do it easy, right? How did we you know, showing them what it looks like to have your service or your process to do it for them. So they can get that result? You know, that would be kind of some big elements of the narrative. And then you need to make a really good offer, which is really an initial call with you, right? I assume you do most of this through a call right? Like it’s not a direct sale.

Right? It’s through book a call and we’ll talk about Your situation and you have services, right that you offer. So, right, you know, how can you make that initial call compelling? You know, how can you make that compelling? What could you offer, as in addition to talking to you about your service? You know, could it be a list readiness assessment or, you know, something along the lines, it’s a value to people for actually booking with you, in addition to talking to you, you know, like, how do we make that more compelling? Because your offer is really the call in this case, you know,

Mostafa Hosseini  35:29

yes, the offer is like, we will pick up the phone for you, because you’re not on, you’re probably won’t do it. So

Jon Schumacher  35:35

that’s something you could consider on here, book a call, you know, and also receive X, Y, and Z, right like not that you’re trying to get a bunch of freebie seekers, you’re not, you’re still positioning this as a call to discuss the service. But in addition to that, they you could offer something of benefit to them, like I worked with an SEO company. And they were just kind of doing the standard call to action for a phone call, like, hey, this sounds good. You want to talk about your SEO, book a call with us, we’ll have a chat. And that’s okay, it works well enough. But we actually got a better take rate when we named the call.

So it was called the we named it the SEO growth audits. We also offered them a SEMrush report. So report of their website’s top inefficiencies, they got a report, when they came to the call, this is super easy for them to produce, and also a list of their competitors, top keywords so that they can see what we’re what they’re missing, and how they could tap into the traffic for their competitors. Right. And then it dug up all these problems for those prospective buyers.

And then the SEO company said, Hey, here’s what we could do together, do you want our help with that? You know, and that worked really well. So maybe you could think about at least incorporating for this, I would consider maybe the hook adjusting the hook a little bit too little more of a benefit focus, like, you know, you know, you could even say like done for you follow up calls that increase revenue by 25%.

That increase retention referrals and follow up by 25 to 30%, or something like that, you know, like a little more of a benefit to it, it just says Done For You follow up calls. It just, it’s missing that that little bit of like outcomes use for me, you know,

Mostafa Hosseini  37:15

without you picking up the phone, you

Jon Schumacher  37:17

could do something like that. And it’s okay to have a little bit longer of a statement, right? It doesn’t need to be a paragraph. But you know, it’s okay to have a little description to that, like, they should be able to read that one statement, and completely and completely understand how you could help them right, like your family

Mostafa Hosseini  37:33

can’t even make them without you picking up the phone component like a smaller font at the bottom. So they still see it. And like you said, I’m all 100% open to test it. Like the worst that could happen is it’s not gonna work, right?

Jon Schumacher  37:48

Yeah, that’s the ultimate answer is to test. But you know, and then step one is watch the video. Step two is book a call, I think that’s fine. On my form, I know you model this, I have a page like this on my site. I have the calendar below the video, that’s fine, though, I don’t really see any social proof elements on this page.

That’s something you may want to consider badges, maybe it’s a couple of image testimonials, I wouldn’t necessarily have a video, I can’t remember if I have videos of mine or not, it probably would be best that you do just have like image, just quick little view.

So they focus on just playing the video, you know, and stuff like that. Don’t get them too distracted. But that would be sort of some layout and headline stuff for this page. Otherwise, I think it’s you know, I think you got the main idea there.

Mostafa Hosseini  38:36

Fantastic. So let me play the video. I’ll play the first half. It’s I think about two and a half minutes. Let’s tear on the first half, get some feedback on it. And then I’ll play the rest. So

Jon Schumacher  38:47

say that again. It’s what two and a half minutes about? Yeah. And you want me to do what you’re gonna play the whole thing played

Mostafa Hosseini  38:52

the first half. Let’s get some feedback on that. And I’ll play the second half after Fair enough. Sure. Let me know if you’re getting the audio. Hello, and welcome to stop right here. I’m going over how to fix your follow up problem and generate 20% more appointments, referrals and sales in 30 days or less. The number one problem that we see is the fact that most businesses have a list of customers, but they’re out there spending precious time and money to find new customers while only ignoring your existing customers and prospects.

The second problem we usually see is that some business owners and know that they should stay in touch with their customers, but they don’t have the time, the manpower, the knowledge, expertise, and the systems and processes to do it. And some people just hate to pick up the phone and have conversations with their customers and prospects.

That is why our call center specializes in follow ups retention and referrals, with agents trained to follow our proven threatening process to nurture an existing list of products. based on existing customers, or past customers, to extract referrals, appointments with qualified leads, critical customer feedback, and more, which will result in higher profits, recurring sales, increasing the lifetime value of your customers, customer satisfaction and love. And our team does this while protecting your brand.

And values. All right.

Jon Schumacher  40:28

Yeah, no. So I thought it was overall good, you had a good hook, I like your hook better on the video. And then you did a good job for everybody listening to this, hopefully everyone could hear that I’m really painting the situation for the person, the ideal buyer, right. So you talked about the problems, you talked about, you know, the things they don’t like doing.

And I’m sure, you know, I can relate to those things. I don’t like calling my people I don’t like doing this. You know, what, where that could be, you know, a potential thing there. So I think I think you did a good job of building up the case for that so far. You know, one of the things I’m waiting for, and you may have this in the second half would be any kind of like case stories, like brief case stories of results and stuff like that would be something I would flash here at some point that may be coming up. You know, that kind of thing.

Maybe a little bit of aspiration, as well as the problem, like you were painting the situation of things you don’t like, and those kinds of things, which I think was well done. You know, you know, what, if I think you might have done this, I’d have to rewatch it again, but you know, like, you know, kind of like, what if you could increase your revenue 25 to 30%, without picking up the phone, by, you know, delighting your customers, and blah, blah, blah, blah, blah, you know, that kind of thing could be added a little bit. But you know, off the top of my mind, it’s, it’s, I think you’ve done a good job of kind of painting the picture as to the situation for them.

You know, I would say like the other things, in my mind would be like, what does that look like? And then you may share that maybe that’s coming up? And then like, what are the results, you know, like, so basically who you are, because I haven’t seen it heard anything about you yet. There’s no social proof about you yet. Who you are, who you’ve helped in and how you help them, those are a few other things that I would be kind of waiting for here.

Mostafa Hosseini  42:10

All right, fair enough. Let me play a play the rest. Our system works because your customers and people in your list know like and trust you. And we have the knowledge, expertise and a system to help you fix your follow up problem and generate results. So some of the calls and campaigns can be made through events or webinar registrations after before and after the event, existing or past customers list of unsubscribers appointments, loss proposals and more than services designed for established businesses with a proven high ticket offer north of $5,000 Who wants to grow their business through a done for you turnkey solution.

So if you have a follow up problem, and you feel that you’re leaving money on the table, and you have capacity to serve more customers, go ahead and secure your appointment with me. And I will show you our three step process on how we fix your follow up problem and help you grow your sales. If your company qualifies for it. Remember, our promise is very simple. Our team will fix your follow up problem can extract appointments, referrals and sales from your existing list with a 2x return guarantee. So go ahead pick up time on the calendar. And I look forward to chatting with you. Thank you. So that’s it. Yeah,

Jon Schumacher  43:39

I like that UX guarantee. I like I like the overall hook there. And then the guarantee, I think those are good. Again, I really, I didn’t really I wouldn’t be obviously this is a very short video by design, right? Like this is not a 30 minute webinar. I have a four minute version of this on my website. But it works right so it did for this particular place. So we’re kind of talking a little bit more about a video than a webinar but some of the same elements apply.

Again, I would like to see maybe just briefly a touch about what your company’s done like who you are a little bit and I’m not saying to go into a long backstory on this right like, but like, you know, Hi, my name is Mustafa. I work with this company, this is the name of my company. And for the past X amount of time we’ve been helping X amount of people generate you know, millions of dollars in sales or whatever that number is using our proprietary follow up system. I don’t know if you have a name for your follow up system like you might want to mention that so it’s not as comparable to other services. Like I assume you have a proprietary framework that you guys use and things like that that’s kind of I would say your your own stuff right your sauce so to speak.

I would like to see you know, maybe one or two or three, like Flash testimonial almost like like at some point towards the end of this like And this is so and so we worked with them over the course of just four weeks, and we were able to generate X amount of results for them, using the process that you that we can discuss for you.

This is so and so they got this result, you know, this is who they are, this is the result they got, you know, like Flash testimonials, I’m not saying to do them go on and on about it. But just like proof, social proof, social proof, social proof, and even having some social proof under the video, just, you know, badges or endorsed static testimonials, just to kind of add some, some, some social proof to this, and we’re just just looking at this page in a vacuum right now.

But it’s a very bare bones page, which is not a bad thing, right? That can be a good thing for conversion. But there’s really just it’s very, there’s no elements of like authority really, with this would be something that I would say, that’s the big one there. And you know, you I don’t know, if you have a three step process, you might want to sprinkle that in the middle of this, but I would say the big thing for your video, you do a good job of painting the picture of the situation and what they don’t like. And those kinds of things.

Maybe just share a little bit more about about briefly about you and some of the people you’ve helped, right. So for this type of application funnel video, it’s really for me, it’s about like, who I am, who I’ve helped, and how I help them. It’s like super, super fast. Right? And it’s not, it’s not the traditional framework of a webinar, although there are some elements in there about

Mostafa Hosseini  46:22

who I help love it. So. So the three main elements, whereas who I am, who I help, and how my process works, and if you’re interested, yeah,

Jon Schumacher  46:33

yeah, very high level, like super, like, make no more than a four minute video here. So you know, don’t don’t add a lot to the length. You know, I think he did a good job of painting the picture of what they don’t like, even shared a couple of case examples. But I really didn’t see anything about unless I had gone to your about page or found you some other way.

Like I wouldn’t know who I was, who, why who you are, and why you’re different. Because people buy, especially services and coaches and consultants, they buy that person, right, like they’re buying the stuff and his company and his in what they’ve done. So at least talk about your company and what you’ve done, and reassure them that you’re you’re you you have that sage, like expertise, expertise, right, like you’re not a, you’re not just flipping something up on a webpage, you know, 100%.

Mostafa Hosseini  47:20

So I was so going back to testing, I was actually testing that. I did have a slide about who I am. But I was trying to make this video as short as humanly possible to see if it works and gets results. But now you’re saying that, you know, people will want to know about who I am see some results and see some social proof. And the rest of it. I’ll put it back in there.

Jon Schumacher  47:42

I well, I mean, you know, ultimately, like I’ve tested, I tested a four minute version of a video and I actually tested a 15 minute version on this. As you can imagine the 15 minute version was was way too long. And this situation, right?

Yeah. And the drop off was apparent, almost everybody watches my four minute video all the way through, I have the consumption data in Vimeo right on that. Yeah. And so that’s what I want, right? It’s just a four minute video. So here’s his two minutes. I’m not saying to add a lot to it. But you know, just paint the picture right away like you do, maybe you could even tighten that up a little more. And then just sprinkle I’m not talking about going on and on about yourself.

But just sprinkle a little, little bit about your company and a little bit about who you’ve helped, and then give a strong call to action, you might want to name that call as well. I don’t know if there’s something that you could name or put a little value to, to that call and talk a little bit more about the benefits of that call. And as well. And I think that’s probably good. And you could test that, you know, in the situation.

Mostafa Hosseini  48:41

What would you name that call? Like I naming. Admittedly, is my my weakest point. Yeah.

Jon Schumacher  48:50

So you’re getting the you know, so the outcome, again, that you’re selling is a follow up?

Jon Schumacher  48:59

You know, it could be something around a strategy session potentially, like it’s something like blueprint or strategy price Strategy Session probably would be good. In your case. What do you think like is that is like, sort of like back into the name. So like, the follow up profits strategy session or the you know, you know, follow up. I’ve tried to use some alliteration, but I can’t think of a good, good,

Mostafa Hosseini  49:21

why don’t we just call it a follow up strategy session?

Jon Schumacher  49:24

But I think that’s fine. Yeah. Yeah, it’s good to keep it short and sweet. The follow up strategy session, and then you can even put like a, you know, you could consider putting a value to it too. And like, like, what would you charge for? And I know, this is a sales call to discuss your services, but I assume on that call, you still kind of diagnose their situation, right?

You’re not just working with anybody. So that’s a value to people too, right? It’s like, okay, there’s a value to your to your complimentary call. I’d call it a complimentary call. Yeah. You know, so you might maybe you charge someone 1000 bucks for your time normally or something like that to do that sort of assessment like during the call. What we’re We’re gonna do is, is, is really dig into your current database like, you know, you know the number of phone numbers, you might have strategies for optimizing for phone, you know, really giving you, you know, a clear path for how you could best use this strategy.

And then because that’s kind of what you did with me, right, like, I hired you to work with me some? And what did we do on that call, you know, you talk with me, you know, we looked at, you know, what my list looked like, and those kinds of things and phone number things. And, you know, even that call itself was a value, right? So I think that’s, that’s the key thing is

Mostafa Hosseini  50:36

that I think we could explain about, here’s what’s gonna happen, what’s gonna go down on this call, here are the three to five things that you’re gonna get. And I’m gonna give you like, you mentioned earlier, that checklist of here’s my follow up process checklist. Or

Jon Schumacher  50:53

you could just give them three reasons, three benefit benefit bullets of why they should come, you know, like, I wouldn’t come across desperate, like, oh, come to the call, I’ll give you like a gazillion things, you know, like, but you could, you know, just either describe it describe the benefits, if you have an easy report, you could could publish for them, it’s a benefit to them. Like your follow up readiness assessment, like, you may not be able to do that, though, because you don’t have their list or anything yet, right.

So it’s like, that may not apply to you like it did for that SEO company. But just the key is like, you know, have the have the call sound like something important. And a benefit, whether you’re just describing the call, or you’re providing something and describing the call, but the call should be to dig up potential, right? It should take up problems and potential right. And so that’s what you’ll do with them on the call, as you’re already do. Another

Mostafa Hosseini  51:49

name that you just gave me was the follow up readiness assessment. That, yeah, we could not call I wouldn’t know if they’re ready to follow up or not, because one of the things that we must have with our clients is phone numbers. If they don’t have it, they’re not ready. Yeah, they have it. They’re 50%. They’re basically, yeah, the follow up Readiness

Jon Schumacher  52:10

Assessments. Yeah, with a follow up quick, quick start checklist or, you know, something like that to where because, you know, I guess it would you not work with them at all, if they didn’t have phone numbers? Or would you help them kind of like, Hey, here’s how you can add the forms and get ready for your launch. And then we’ll work with you when you’re ready.

Like, like, maybe someone has a webinar coming up, and they’re not they’re not familiar with a we’re not doing webinar or like phone phone numbers. But they have a webinar coming up in the next couple months, you still probably work with them then Right? Because you could like he did with me, right? Like we were experimenting with some of the phone fields, right, and optionals and all that stuff, right? And so,

Mostafa Hosseini  52:49

so what about a checklist or blueprint on how to set up and get phone numbers?

Jon Schumacher  52:57

Yeah, I mean, you write all this down in a list, you don’t want to give them a gazillion things. As you and I have talked about this with my own stuff, too, when we were we don’t want to overcomplicate the offer, right? Like that runs a risk. But maybe pick like maybe have like three descriptors of the call and the benefit of the call name, the call could be the follow up, what did we call it, the follow up Strategy Session? That’s fine.

Follow up Strategy Session, three reasons, three benefit statements. And then if you want to have give them a report or something or whatever, and put a value to that, that’s fine, I wouldn’t necessarily have a huge value stack for the call, I think I think you’d probably agree that might tend to maybe be a little too much. And so it has to be simple. To take rate from like your webinars, or even on your web page. Yeah,

Mostafa Hosseini  53:48

yeah, I’ll give me like, here’s that here’s the assessment that you’re gonna get, do a follow up readiness assessment. And I’m gonna give you a to do list or a checklist on how to start collecting phone numbers and making more effective,

Jon Schumacher  54:04

right, so either way, you know, whether we end up working together or not, you’re there’s going to be this is going to be one of the most valuable pieces of time you’ve spent on you know, something like that, like, keep the sales pressure low. This is a complimentary call, people are afraid of calls, you know that right? Like they’re afraid of booking calls.

And so we don’t want to have a lot of pressure around like do this, you know, I’ll give you this you know, it’s like it needs to be a soft, like, you know, if you liked what you hear, go ahead and go below this video and book your follow up readiness or your follow up strategy session with me and my team. During this call. We’re going to help provide you with a follow up readiness assessment that will really help you to clearly understand how you can best utilize follow up in your business. We’re also giving you our phone number collection checklist. If you’re not currently set up for phone numbers, and then and then we’ll we’ll be discussing your business and how to So use this strategy. So whether you end up whether we end up working together or not, you’re certainly going to get some of the best value out of this, this call for your business.

Now, it needs to be a discussion about your services. So don’t try to BS it, you know, but you know what I’m saying, like try to make it sound a little bit. Like more valuable to them, regardless, not just, Hey, let’s talk about your follow up. Like it just has a little bit more to it, right, a little more value to it, that

Mostafa Hosseini  55:29

it is a sales conversation, but you will still get value out of it by just being there getting the checklist, getting the assessment. And if you at the end of the day, you don’t want to work with us, that’s fine, too. At least you walk away with some some new information about your follow ups and how to collect phone numbers and how to make the whole process more effective.

Jon Schumacher  55:49

Yeah, I mean, I think especially if you’re going to be doing this at scale on webinars, let’s say like, let’s say you we put together a webinar for your service and stuff and you do a demo webinars, 30 minutes, then you make a pitch, which is to talk to you, that’s where this would fit in perfect. Or on your sales page, if people are just randomly coming to your website, because they don’t really know you.

If it’s a referral from somebody, then you don’t need necessarily need that same degree of like, you know, stuff. It’s like, hey, you know, they just go speak to Miss staff about this, right. And it’s a little bit different. But this stuff is critically important for like more mass marketing kind of stuff, right? I think that’s important.

Mostafa Hosseini  56:23

Fantastic, wow, this was really useful. And, and I’m grateful for that. So thank you for your expertise and all the feedback that you shared with me and the audience gang. If you still have questions, feel free to put them in the chat box. And as I’m asking a couple of more questions. With John, let me just, I was just taking notes on a different window. And I’m trying to find my next question that I had for you. Tell us about the gift that you’re sharing with audience, please. Oh,

Jon Schumacher  56:54

yeah. So I think we I think it gave you my webinar conversion guide. Is that what we’re linking up? Yeah. So So I have a conversion guide. Some of you may have gotten it already. Some of you haven’t. But basically, it’s 27 webinar conversion points that you can look at to optimize your webinars.

So, you know, if you’re not sure, maybe what day to host your webinar, or what time or what tools to use, like, what how to follow up more effectively, you know, like, what are some of the core elements in the presentation to get right, I have these 27 point, check. It’s basically a guide, like almost like a checklist that you can download. And if you’re putting together a webinar

Jon Schumacher  57:40

let me know.

Mostafa Hosseini  57:54

Again, if you can watch or hear me, please press a one or two in the comments. I don’t know if I got disconnected or if John did.

Jon Schumacher  58:06

Optimize your webinar didn’t go. Okay, there. Okay.

Mostafa Hosseini  58:14

Here. You were caught off. I don’t know if it was me, or was you? So you were talking about your gift?

Jon Schumacher  58:19

Right. Yep. So I think I mentioned I think we got it across what it was right. You know, is the conversion guide with a 27 points. You can go to John schumacher.com/conversion for that, or I think we could put that in the in the in the post here, wherever we are. Fantastic dad. So I think description out there. Before we know

Mostafa Hosseini  58:40

it isn’t a description. It is also in the comments of the show. So to get John’s webinar conversion Guide To 27 point guide to help you increase your conversions for your webinar. Go and download go to John schmucker.com forward slash conversion and you’ll get access to that. Now. John, can you ask you a couple of personal questions?

Jon Schumacher  59:02

I hope so we’ll see what

Mostafa Hosseini  59:08

what’s something new that you have tried recently?

Jon Schumacher  59:13

Something new that I’ve tried recently.

Mostafa Hosseini  59:18

Big or small? Could be a small cup of coffee or it could be going to Mars?

Jon Schumacher  59:23

Going to Mars? Yeah, I wish being a parent I guess you know, I’d be cheat that’s about a two year old it’s been quite a journey. So you know, he loves construction vehicles. So I’ve been learning about those with him more I didn’t really know all the names of the construction vehicles. So I guess learning construction vehicles with my two year old it’s something new. Love that top of my head.

Mostafa Hosseini  59:44

That’s amazing. What are your top favorite books of all time?

Jon Schumacher  59:48

Oh, gosh. I got a whole lot of books to pick one is two or three. Yeah.

Mostafa Hosseini  59:59

I’m not many A massive difference or impacting your business or life.

Jon Schumacher  1:00:03

Yeah, I mean, I think, you know, some of my biggest books, let’s see, I think one of them would be chasing excellence. That’s a good book. I think I can’t member the author’s name. Ben Bergeron, I think is his name. It’s a really a parable about crossbuck. Not really a parable. But like a story about CrossFit athletes and how they consistently perform at an excellent level, it’s really a good book on kind of keeping your mind and your thinking and your your habits at a, at a more of a top level, right.

So I read that once a year, usually, chasing chasing excellence is a great book on kind of your human performance and mindset and those kinds of things. marketing books, ones that I read recently 100 100 million dollar offer by Alex Rosie, I think that one’s been going around the circles for a while. That’s a great book on creating a better offer, and, and how to put put together a more effective offers. So that’s an excellent read. For people from a guy who’s sold a lot, a lot of products over the years.

That’s a great book, what else I read the surrender experiment is a good book. I remember the guy, the guy who started a software company, it’s kind of a yogi, type guy, who, you know, basically have this incredible life journey and my learning to let go, I think we all tend to over grab things or want to like choke things to death, especially as business owners or people like that. And sometimes we just need to learn to let go and let life kind of guide us more.

And I think that was a good book to kind of remind me of that. So there’s a ton of books I probably just a ton of them I could think of but we

Mostafa Hosseini  1:01:39

got three that’s that’s that’s now chasing excellence 100 million dollar offer and the surrender experiment. Yep. That’s amazing. What’s one advice that made a massive impact in your life or business?

Jon Schumacher  1:01:52

Yeah, I think it’s, it’s, it’s, you know, your life gets better when you get better. Right. And I think that’s an important concept. For me, I have actually have it on my wall up here, I have a bunch of like, kind of my favorite quotes, you know, what got me here won’t get me there. That’s one of them. Your life gets better when you get better.

You know, I think that’s, I mean, that’s the common truth, right? Like, you know, people can say what they want, some of us are dealt different hands in poker in our lives, right, but the only way we can really improve our lives, the surest way to improve our lives, isn’t to rely on someone outside of ourselves, it’s for ourselves to, to improve our skills to improve our lives. And through that, especially in America, and this world, like if you do those things, you will be more valuable, you will do better, right. And so, if you want a better life, you need to become better, right?

If you want to attract a better partner or spouse, you need to, to become better yourself, you need to become attractive to that person. Right. And it’s really, I remind myself about when I tend to want to maybe complain about things, it’s like, John, you just you got to get keep getting better, keep getting better, you know, love it,

Mostafa Hosseini  1:03:01

love it, love it. That’s like, very concise. And to the point, if you want your life to get better, you need to get better. Simple.

Jon Schumacher  1:03:12

law of the universe, right? And if you get your own planet, maybe it could be different. But on planet Earth, that’s kind of a fundamental rule of life, right?

Mostafa Hosseini  1:03:19

100% If you had a Facebook or Google ad, where everyone on the web with internet access could see, what would your message be for the people of Earth?

Jon Schumacher  1:03:33

You mean, just in general? In

Mostafa Hosseini  1:03:34

general, you have a match, you have one message on an ad, everyone could see it on the web, what would it be?

Jon Schumacher  1:03:40

Geez, man, that’s crazy. I think it would be probably be kind to yourself. I think that’s a big thing. From as if we’re going philosophical, which I guess is the first thing that comes to my mind. You know, I always look back at it, you know, I was, sometimes it’s a good exercise to think of yourself as an old person. Like, what would the 80 year old John tell the 40 year old John or the 30 year old John or the 20 year old? John? I think it would be, you know, be be be kinder to yourself, and don’t worry so much. You know, it’s like, we worry ourselves to death, you know, in this life. And so I would say be something around that.

Mostafa Hosseini  1:04:21

100% John, this has been an amazing conversation and I’d really got so much out of it. I’m gonna start a flying and making changes to the to my opt in page. Is there anything that you would like to add or talk about that we didn’t get a chance to mention?

Jon Schumacher  1:04:38

Yeah, I mean, I think we touched on some tactical things. And I guess we ended with some philosophical things. You know, I think for everybody listening to this, um, you know, be be kinder to yourself and those around you take action and we talked about fear, you know, fear doesn’t go away, right. It’s just going to be there. So just practice try to get more competent competence does To reduce fear, but it’s still going to be there. In many cases, especially if you’re growing and doing new things, you know, that’s always going to be there.

So, you know, just continue to put your dreams above your fears. Take Action work on your skills, and traits, like what skills? What traits do you need to accelerate in your life, those are important things. Whether it’s with webinars or workshops, or sales, marketing, whatever you’re doing. You know, I always like to say there are, there are general success principles, right.

So there’s things like showing up on time, being prepared, doing what you say you’re gonna do, and those kinds of things. And then there are industry specific skills, like being better at marketing or sales. Both of those are important. But just continue to work on your skills and your traits and in your life will get better and just move forward and take some action and, and do it. So hopefully, this was a good talk.

Mostafa Hosseini  1:05:54

This was a good talk, I got so much out of it. And I’m sure people did get a lot out of it, or they will get a lot out of it when they watch later. Gank if you’re watching or listening, please make sure to like and subscribe to the show, whichever channel that you’re watching on. If you have questions for me or John, put them in a comment on social media and or get back to and John and I will get back to you. And also to get access to John’s webinar conversion guide. Go to John schumacher.com. Forward slash conversion.

The link is in the comment or descriptions of the show. It is also in the comments. John, thank you very much. This has been an absolute pleasure. Thank you for sharing your wisdom, knowledge and expertise in gank. I have actually sat through John’s workshop. He is the real deal when it comes to webinars. He’s got a very interactive and engaging process with his workshops and with his courses. And if you want to work with him, directly one on one he also I know he does that. And if you want to improve your webinar and yourself sales process, you’re offering the rest of it do reach out.

I mean, you got a glimpse into what he can do in a matter of 15 minutes with my page. I’m sure he could do a lot more with that through his process. Thank you for joining us. Have a great weekend. We will see you later. Bye everybody. Bye now.