The Secrets to Turning Your Digital Program into a Profitable Mastermind with Jay Fiset – ep 131

Mostafa Hosseini  00:02

In this episode, you will discover why you must consider running your own mastermind program how a mastermind can add massive value for you and your customers. And we’re gonna go over the six important pillars of masterminds that do produce results. My guest today is Jay. Cosette welcome Jake.

Jay Fiset  00:22

Thank you for having me back. I always enjoy our conversations.

Mostafa Hosseini  00:26

Likewise, I know we’re both in Calgary Alberta reason our

Jay Fiset  00:30

dogs off.

Mostafa Hosseini  00:34

Always I was talking to a guy in Florida yesterday, or maybe the day before and he runs an AC business and he’s like, I’m really busy right now. It’s really warm down here. I’m like, really, because I seem to live in AC and it’s like, minus 25 We we need AC like probably three days a year and we can get away without it.

Jay Fiset  01:00

That is That is true. Although I’m too much of a I’m too much of a delicate flower to not have air conditioning. But what’s ironic with it is yesterday we had the furnace repairman here. It one of our three furnaces was out. And that’s how called isn’t Kennedy need three. Anyway, so it’s kind of ironic, but absolutely.

Mostafa Hosseini  01:18

So let me do the proper introduction for you, Jay, we’re going to dive into a very interesting conversation going over the secrets to turning your digital programming to a profitable mastermind. Jay set is a best selling author, student of human nature, avid outdoorsman at five star hotels, speaks fluent smart as you can see and reflect your life mission in five minutes flat. loves having Tucson so he can play with their toys still fantasizes about his wife after 35 years, and loves ideas, but loves results even more can simultaneously laugh and cry for different reasons.

At the same time, Jay is dedicated to instigating a global movement movement of conscious creators and supporting people to organize their life and resources around their passion and gifts. Jay, great to see you. Brother, have you been?

Jay Fiset  02:09

I have been busy and good. And in a little bit of Holy crap. What did I agree to do in the first quarter of 2023? In the last quarter of 2022? And what the hell was I thinking? But beyond all that really, really quite good.

Mostafa Hosseini  02:27

All that aside everything else? So yeah, Jay, let’s dive into it. What is your story? Oh,

Jay Fiset  02:36

goodness gracious. You couldn’t ask a broader question. And but I’ll give you kind of the snapshot, which is, I grew up fundamentally Saskatchewan farm kid. In that process, it was like if you wanted to create something, you wanted to build something you wanted to buy something and that included a bicycle, a motorcycle, a car, whatever it happens to be is like, you figured out how to make that happen. So I’ve been sort of an entrepreneur since the moment I first wanted to buy a bicycle, motorcycle or car.

And that has led me through a series of entrepreneurial journeys where, you know, I’d say my magic trick is seeing opportunities, building seven figure businesses, and in the process of doing that, building communities of people that really get one another stand for one another and connect with them for one another.

And of course, mastermind groups fit exactly in that process. Because when we help coaches, experts, authors, entrepreneurs, actually build mastermind groups. What transpires is that they are creating conscious communities of choice, that feed and fuel both their purpose and the person that people who are in their in their masterminds. And, you know, the question is always like, so How the hell do you get into masterminds?

 And the answer to that question is accidentally, as most of my great business experiences, I, you know, sort of fell into accidentally and really what transpired for what transpired for us was that I ran a personal development company for almost 30 years, it was called personal best seminars that we then updated its branding to something called the creators code. And I love that work and people. I mean, most often, that’s where we met. Good Lord. I don’t know how many years ago but it’s got to be 15 2018 2008. Sweet Jesus, I live in a time warp anyway. Okay.

Mostafa Hosseini  04:27

You just had your baby, I think you’re one of your kids was brand new. Why?

Jay Fiset  04:31

Why it was born in 2005. And then Jackson in 2010. So it would be I think, the training. Yeah, right. Right between there. So what you really what transpired in that business was that we ran these 3d programs, five day programs, 10 week programs that literally transformed how people saw themselves and their life in their world. And what I would say the best way I can describe is that we help people heal their motivation structure, so that they are motivated by Purpose of contribution and mission instead of be motivated by fear, scarcity and pain, and transform people’s lives.

But here’s the interesting part is that people will taste this what this could become, and then they would go back to the life that they designed with the beliefs that they had prior to the prior to the event. And they would often the gravity of the life that they designed would pull them back to about where they were before, except it hurt more, because they had a taste of what was possible. So I, you know, my bio was like, I like results. I don’t like ideas. I don’t like just inspiration.

I don’t like hot air, I don’t like what I’m going to call motivational bullshit rah, rah, temporary breath mints, you know, like that, that shit is of no interest to me ever. So what what we sat down? It’s like, so how do we serve and support people to live into the promise of what their life could be and who they could become? And ask that question was mastermind groups. So we started leading mastermind groups in this personal development world, for our graduates, to give them time and space and the support to grow into who they really wanted to become, and to create the life that they really wanted to live.

And we did that quite literally for decades. And decades and decades and decades. And then I decided I wanted to get into the digital marketing world. And I struggled tremendously, because what worked in classrooms and in personal development didn’t necessarily work selling stuff online, like it was like, the Grand Canyon, very, very different. But where it really Landon, what what happened for us was I happen to be at a mastermind meeting in California, there’s a bunch of people sort of piss and moan and complaining about how things are going their mastermind.

And I said, Well, you know, I have this mastermind training program that I’ve trained literally hundreds of my coaches, my facilitators, my trainers, my volunteers to run. And if you want that content, I’ll just give it to you like, it’ll help you you’re welcome to it. And basically, what transpired is that we went from zero, meaning that that brands didn’t exist, there was nothing to sell in that brand, there was no product service or experience.

This was an internal training program, the demand and the support and the appreciation that was so strong, that we ended up designing this entire brand called mastermind to millions, and we went from zero to $2.6 million in sales in 14 months. And that was one of the greatest experiences of my entire life, because I’d been struggling for like three years prior to that trying to figure out how to sell five cents online in the personal development world. And that was like, That was hard. And this was unbelievably easy, because it was aligned, it was an area of our expertise.

And it really solved a genuine problem, which is, most entrepreneurs, most coaches, most consultants, most, I gotta say best selling slash decent selling authors just needed a model to actually add a high ticket sales item to their top line, to build more community and to serve and support their clients. And the people want to get close to them in a more meaningful level. And it’s kind of it’s kind of like check mark, check, Mark, check, Mark, check. Mark, check.

 Mark is like, how do you do this? And who has some experience? I got about 25 years experience, I think I can help. And that’s how that took off. And that’s the snapshot, feel free to ask anything else. You know, me, I have other businesses and interests and sure herbs and kids and all that shit, I’ll answer anything.

Mostafa Hosseini  08:14

I know that you the mastermind, a million. I think you were not actively working on it. And then you kind of revived it kind of recently. What’s the story there?

Jay Fiset  08:26

Well, that’s that’s a great question. You know, Bret Hart, I think yes, I’ve heard of him. But Bret Hart says incredibly smart, young man, Digital Marketer used to run a hedge fund on Wall Street, all sorts of smarty pants and a half. And he was actually at one of the very first masterminds of millions live and had been running some sort of low end masterminds. He’s like, look, I’m gonna actually do this and he like took off in the mastermind space in terms of leaving masterminds all the rest of it.

When we pulled back and JB ology, which is another one of my brands called JV ology the perfect mix of people Fun and Profit. When we leaned more heavily into JV ology, he was like, I think I want to, like lean more heavily into the mastermind space. Are you cool with that? I was like, Hey, go to town do your thing.

I mean, the more the more people supporting people to do masterminds, the better and so when we leaned more into JV ology he created this thing called Build a mastermind he wrote a book called eight minute mastermind he’d been leading and training folks all over God’s green earth run masterminds. And And anyway, he came to our JBL D summit in Cabo San Lucas, I think was last September, and we were sitting there having a glass of wine and he’s like, that’s from like, millions.

That was the best three day event I’ve ever been in my entire life. I’ve been out a lot. Why do you do anymore? I’m like, Well, number one, I’m getting old. Number two COVID. Number three, JB ology and this process has been keeping me fairly busy. And number three, my wife and I are actually in the middle of watching a different bit. Serving couples, I just I really don’t have the bandwidth for the delivery and all those sorts of things.

And he says, Well, here’s what we should do. You got to you got the event thing nailed. I’ve got the delivery thing nailed. Why don’t we just do an event together? For masterminds man is live. You sort of teach me the ropes of the live event space, and I will do all of the delivery because that’s my wheelhouse. And I freaking love it. And we should do that. And I take a drink of my wine. It’s like red with what’s on my plate. That’s absolutely ridiculous. Interesting, but ridiculous. And that was the first night of the JBL G Summit and the last night of JBL G Summit. We were hugging having a glass of wine choosing to we’re going to bring back a mastermind Tony’s life.

Mostafa Hosseini  10:46

How many how many glasses of wine did you have? Yes.

Jay Fiset  10:52

That I don’t know the answer to be honest. You’ve been at the summit. You know that. That’s that is a very social event. Which by the way, you should come to Las Vegas and evil. We’re we got a fantastic crew of folks coming back for the summit in April.

Mostafa Hosseini  11:07

Oh, nice. All right here go to Vegas speaking elites con next week.

Jay Fiset  11:10

Oh, are you cool?

Mostafa Hosseini  11:12

Yeah. But yeah, I’ll definitely check it out. And the other thing I was gonna mention is like you’ve had a lot of great business ideas over glasses of wine. A recurring theme? Well, let’s

Jay Fiset  11:26

actually let’s run that over glasses of wine over going to the bathroom over sitting in a hot tub over. I’ve decided more courses, programs and workshops on the back of napkins on holidays, and I can shake a stick out. But yes, when when inspiration hits and all the pieces lineups like we should do that.

Mostafa Hosseini  11:45

Yeah. Like we seem to be coming up with ideas when we are in a relaxed state having fun and boom, something comes up and yeah. All right. All right. Well, I’ll go off topic, every single

Jay Fiset  11:57

just on that note, though. So because I think this is actually a really interesting, interesting theme, which is this. I don’t know how to put this. But I guess the key idea is this is that ideas are can be inspirational. But going back to my bio, again, it’s the application. It’s like, how do you filter the ideas? How do you test the ideas?

How do you? How do you give some sort of structure to it’s not just some wackadoodle thing? It’s like, could this work? And if it could do I want to actually feed it feel it? And, you know, see if a little bit of sunlight and water could make it grow? 100%

Mostafa Hosseini  12:35

anyway. Yeah. So we’ve been talking about masterminds, but we haven’t talked about what actually mastermind is. So what is your definition of a mastermind?

Jay Fiset  12:45

That’s a great question. So to me, a mastermind is generally speaking, a smaller group of people that are they gather for an express purpose. So there’s generally a theme is generally an idea. And that could be some personal evolution, that could be some business, that could be relationships. That could be education, that could be creating a particular project or processor, so it can be anything in that domain.

But here’s the distinction, the honest truth in the digital marketing space in the internet, in the coaching and consulting space, most of what is called a mastermind actually really isn’t okay, and so this is why this distinction is important. So it’s group of people generally reasonably small, that gather, to work on in express purpose together as a group and as individuals. And here’s the key piece is that the mastermind group members share their network, their wisdom, their experience, and their resources with one another, to quite literally bend time and create results that they wouldn’t be able to create on their own.

 In weeks, months, and years, sometimes even decades are never. And through this collaboration of the sharing and network wisdom, resource and experiences, what we quite literally do is bend time, and help our members and ourselves create the results and the experiences that are most important to us in days, weeks and months. And that is really what a mastermind group is a cut out any topic it can be any structure. But the part it’s not.

And this is the distinction. a mastermind group is not a guru, a sage, a teacher and an educator, a coach at the front of the room, telling people what to do. That is not a mastermind. Now, let’s be clear, there could be educational elements. But if that is not followed with Alright folks, how are we going to do this? And how are you going to support one another to do this?

And how are we going to bring the best of ourselves to this group to accelerate everyone’s accomplishment? Then that’s not a mastermind. That’s just education. And not that there’s anything wrong with education. There’s just we shouldn’t confuse the two.

Mostafa Hosseini  14:38

Yeah. Um, last week, I was looking at this book called Thinking in bets by Annie Duke. Have you heard of heard that, but I have not read it. So she’s a world champion in pokers. And she kind of talks and teaches how to make decisions based on poker and game theory and probabilities and statistics. Which seems pretty interesting to me. Anyway, one of the ideas that she was saying contributed to her success was after every game they would, after she kind of became smart and realized how the the pros are doing it.

They formed a small group, and they started analyzing every move in every game together. And then that became the force that became the mastermind that kind of pushed her to actually learn things. And then, and then as soon as she said that, I’m like, Kobe Bryant did this Michael Jordan does this. Almost every pro that you can think of does that. And then I realized that I would,

Jay Fiset  15:41

I would push them most often. When you get digging into people’s stories, it’s not almost every

Mostafa Hosseini  15:45

every one of them. Yes. And then I realized, Jay, that there is this cards game, which is pretty similar to hearts that I’m really good at. And I realized that the reason I’m that I’m really good at is during this as high school time, one of my friends broke his leg, and we would go visit him after school just to just be with him and play cards.

And the reason I’m really good at it is after every game, we analyze, then discussed every move with the four of us, and that’s how I’m like, I could do it in my my eyes closed. But I’m like, Whoa, that’s a great idea. And I think that’s correct me if I’m wrong, it’s like a similar mastermind idea that is 100%.

Jay Fiset  16:24

Because we’re, again, we’re bringing all of our perspective, it is for the benefit of everyone, the group, I’ll share another example of this, going back to the personal development company that I ran for years. So historically, and just to be clear about this, I took the courses when I was a young man, I was invited back to take the facilitator training, I finished that then I went to work for the organization, then I bought the organization.

Okay, so this isn’t just something that I made up. But here’s what was interesting, but is that the success rate at facilitator training had always been about one in 10. Okay, so by the time you actually got through the fundamentals of the training, there was cuts involved as like the original survivor, then you go into your in class training, and then all sorts of by time the dust settles like one intent. Now I stopped myself, that’s that’s a ridiculously bad training program.

If that’s what transpires like it’s terrible. Which, by the way, there’s a whole nother reason why that is true. But here’s what occurred was that myself, my sister, Lynn, my dear wife, Cory, all three of us succeeded at facilitating and statistically in terms of the number of people who applied and all the rest, that shouldn’t have been possible.

However, in fact, just to be clear, but there was even a joke at one point in time is like, well, if you want to facilitate Yeah, your last name has to be present, or you got to be sleeping with one. And at the time, I remember be a little offended by that. It’s like, like, but here’s what really occurred, was that the three of us did that program. By the way, my mom worked for me.

So there’s actually four of us involved in this conversation all the time. And what would transpire is that we actually all live together at the time when we were renovating that big, that old Brick Warehouse in Calgary. And every conversation over breakfast over lunch over dinner was what does this mean? How does it apply? What’s your interpretation of this? Where have you done that best in your life? Where have you failed miserably at that in your life?

And it was those contextual conversations, exactly what you were doing with cards we were doing with the concepts of the course, facilitating skills and applying it to our own lives. So we had this, frankly, insane advantage that had nothing to do with our name and had to do with the hundreds, perhaps 1000s of hours of conversation about what does this mean? How does it apply?

Where have I done it? Well, where have you done it? Well, where have we screwed it up? Where did we misunderstand it? And that resulted in the three of us being three of the most successful facilitators that ever trained those courses?

Mostafa Hosseini  18:48

That’s right. I think Jay and other pieces like other people can see things in us that there’s no way I could see it in myself. And like, you know, I have a problem that I’m not just even aware of, and then your wife, sister, friend, another mastermind member be like, looks like you’re messing things up here or this is how you could probably,

Jay Fiset  19:10

which I totally love hearing from my wife, especially. Like, pretty sure that’s not it. And then somebody else in the group says it’s like, you’re probably hurting.

Mostafa Hosseini  19:24

Honestly, that’s the one piece that I love about masterminds, like getting outside feedback, like I know, you know, I ran a simple marketing formula probably about 20 times during COVID. And every time one of the best things that I’ve ever done in my career is at the end of the class, I sat down and I’m like, we did a ton of hot coaching.

Or I mean, hotseat coaching urine hotties right. At the end of the class. I would sit down be like gang, now it’s my turn. It’s my hot seat. You give me feedback about the course about the workshop turned me down. And this is what I’m looking for and they will give me some of the best feedback that I would have to probably pay 10s of 1000s. dollars.

Jay Fiset  20:05

For and from people who just experienced it is not theoretical. It’s not just they went through it, they have an embodied experience. That’s powerful.

Mostafa Hosseini  20:15

So, so masterminds are what I’m trying to say,

Jay Fiset  20:20

yes. I’m just getting so let me just push that not just masterminds are good is that every person who’s dedicated to evolving growing personally, professionally as a business life, is that I believe there should be two mastermind groups, every single one of us should be a member of a mastermind group, a place that we go to that sharpens our saw that challenges us, that gives us great feedback that and by the way, that’s generally speaking, something you’re going to pay for.

Okay, so you’re going and the idea here is you pay to get in the highest level mastermind that will have you I’m gonna say the game you pay to get in the highest level mastermind that will have you

Mostafa Hosseini  20:59

because some people won’t have you. And some people won’t have you correct?

Jay Fiset  21:03

That level? Yep. Correct. Like, like we ran, we ran something called the Vita, which was entrepreneurs who were basically above $3 million in net worth. And if you read $2 million in net, that didn’t doesn’t mean you’re a bad guy, or or a terrible entrepreneur, it just means you don’t yet qualify. That’s it, Ruby. My dear friend, Brad, for example, singularity 360, which is Peter diamonds, diamond is his group. He applied for years in a row for that group, and was turned down for four years, until he got to the spot where he was accepted.

So you know, you get into the highest one you can, you can accept, but here’s the kicker to this, yes, you gotta sharpen up. But here’s the next thing you should be doing, which is you should be leading your own mastermind group, you should be creating a community of you know, that is for a group of folks that is maybe two years or three years behind you.

So it’s still fresh enough that your makes your experience and your professional in that particular arena and area. And you can light the way in terms of support, and you can attract the right group of people that is going to be able to share network wisdom, resources and experiences to move one another forward.

And honestly, goodness gang, seriously, if you’re listening to this, and you’re not in a mastermind, and you’re not leading a mastermind, you you’re in the Battle of life, with one hand tied behind your back, you’re just making it way, way, way harder than it needs to be.

Mostafa Hosseini  22:25

So for me, and you, when you say mastermind, we’re like, yeah, you got to do it. I mean, it makes sense. Right? What? So for the people that don’t have the why, or the strong foundation on why they should do it? Why should they run their own mastermind? That’s right now they’re like, all this sounds interesting. Getting feedback is great. But why should I do I don’t run my own mastermind.

Jay Fiset  22:45

Well, I think there’s a whole bunch of pieces to this is number one. If you’re listening and you have ever had this thought of teas, when I just need I need a little bit more influence, I just need is I just need a little bit more access. But I just need as is I just need a little bit more stage time. What I just need is I just need a couple more referrals.

So those are all fundamental building blocks of an entrepreneurial venture. And if you design a mastermind, well, a mastermind solves all of them. Plus, you can actually get paid and add a very simple six figures to your bottom line, depending on how you position and market the mastermind. So it’s kind of go back to like, well, I don’t know, if you want to grow your business, you want to have access, you want to have more referrals, you want to actually have more influence, you want to have another $100,000 Bottom line each year, run a mastermind and, and it is this idea of this sometimes sounds hokey, but I’m just gonna say it because I don’t mean it in a hockey man is that it is one of the ways in which you can turn relationship capital into hard cash and open doors and additional clients. So it’s just it’s like a conversion process.

It’s almost like a solar power panel on your roof. It’s like, oh, it was but a solar power or just a solar panel, no stock. It’s a little machine that spits electricity every single time. There’s light. Yeah, same way as a mastermind. When you are running the mastermind is a mechanic that spits out client referrals influence results and the money. Yeah. So to not have one is an error of epic proportions.

Mostafa Hosseini  24:39

Yes. 100% As a guy who specializes in retention and follow ups and what that now with our call center and the rest of it. One of the probably the best ways to engage your list and stay in touch with them, like you said, develop relationships, get referrals open up doors that you probably didn’t even No, they exist would be just forming MasterCard with your existing or past customers bring him in, stay in touch and God that’s just gonna grow your business out of proportions.

Jay Fiset  25:09

Hell yes. And let’s just point out like, let’s just point out for, and I think with this, I think lots of people have ideas of what a mastermind is that isn’t necessarily so I’ve had people say, I didn’t want to talk to somebody every week. And I was like, Well, then don’t. Yeah, well, but you have to listen. It’s like, no. So here’s a good example. So what I gain when I’m saying to myself is they come to Vegas for the genealogy Summit. So we run a summit, which is a joint venture mastermind, it goes two and a half days, twice a year.

Mostafa Hosseini  25:44

That’s it. It’s

Jay Fiset  25:46

five days a year. And that mastermind makes us more than six figures. That’s just in terms of people participating it, let alone the deals that come from it. So you can do a mastermind once a year a friend of mine, Jason Gaynor, he runs something called Mastermind Talks now, because of COVID. He sits at adapted, but for years, he ran one mastermind that ran for four days with 150. With 150 members made strong seven figures, it was at one time a year now, is he still doing it?

Oh, yeah, yeah, they just they just did one in cus in Costa Rica, about six weeks ago, maybe eight weeks ago. Anyway, my point is, could and by the way, I’ve also helped people set up masterminds that are weekly masterminds that are related to sales, it’s like, look, every week, we’re gonna get together, we’re gonna figure out how we’re going to do this sales thing. We’re gonna motivate ourselves, we’re going to share that it can be anything.

But let me be clear about this, when I say it can be anything because I don’t want that to be misinterpreted. The structure can be anything you want it to do, so long as the structure supports the promise of the mastermind? Well, let’s be clear about this. If it’s a promise of masterminds, like, Hey, we’re going to help you stay consistent with sales. And then it’s an annual event that makes no freaking sense. And that isn’t in alignment.

So whatever the promise is, you just create a structure that works for that. So the promise of JLG seven is we’re going to put you in a room with 25 to 30. Other entrepreneurs have equal skill and ability, they’ve got listed got access, they’re ready to JV, they’re doing all sorts of things, we’re gonna put you in front of them, we’re going to give you a bunch of opportunities to build relationships with them. And if you actually show up there,

and you’re not a damn bump on a log, you’ll have JV deals set up for your next year. Yeah, that’s a simple promise, we don’t want to have a weekly freaking call, we need to put the right people in the room with the right capacity with the right introduction with the right structure and the right time to build relationships. And poof, it works. So anyway, I got a little carried away, because I don’t want people to think he’s like, Well, I could just make up anything. Yes. In alignment to the promise.

Mostafa Hosseini  27:46

I mean, and correct me if I’m wrong, you could do like do a monthly call. Hell yeah. And like you said, you have just Jason Gaynor does it an annual call? And he made seven figures out of it. So I guess depends on how you design it, I guess.

Jay Fiset  28:02

Yes. So one of the things we’ll teach at masterminds, millions live, which by the way, is coming up in Phoenix, march 23, of 26th. So it’s closed, but you still get your butt there. One of the many things that we will teach you something called PP SP, and pbsp is the structure and by the way, there’s a little worksheet you will leave masterminds and is live with this perfectly clear for you, starts with promise.

So this is the promise, this is the thing that this community is going to help with. The next is the positioning, who cares about this promise? Okay, so let’s be clear about this. A sales mastermind not interesting to me in any way, shape, or form, don’t do sales calls, don’t do anything, I got some folks who take care of that, for me, that’s how that goes.

Not gonna that’s not for me. So you got to get the promise. And then you got to be really clear about who cares about that promise. And here’s the beautiful part about this. You don’t need 10,000 people who care need like 12 to 18 people that care, but those 1218 people really need to care. So my wife and I are working on a new let’s call it mastermind community called connected now and forever.

 It’s for couples who want to reinvent their relationships over the span of a year with some travel with some coaching with some psychedelics with some transformational work with some personal development work with all of these pieces all rolled into one and it’s called ConnectED down forever. We don’t want 800 people in that we want yeah 30 committed couples

Mostafa Hosseini  29:24

done. That’s it.

Jay Fiset  29:27

Exactly. And by the way, we have been playing with a down sell instead of connected now and forever there will be a downside will be quite a bit cheaper, which is connected now in for a little bit.

Mostafa Hosseini  29:39

Connected for next week.

Jay Fiset  29:40

Connected for the foreseeable future. Yeah. That’s terrible joke. By the way, I’m told that this is part of my test of like, are you my people? I told you the company. Oh, I don’t think that’s

Mostafa Hosseini  30:00

That’s how you gauge if you’re talking to the right audience, right?

Jay Fiset  30:03

People, that’s a joke anyway. So my point is so promise positioning, as is structure, what is the structure that will deliver on the promise 10 times over? What is the structure that will deliver on the promise 10 times over and that could be a once a year thing like Jason ganhar, it could be a twice a year thing like our genealogy Summit, it could be a weekly thing, like a sales process, it could be anything as long as it’s actually to build on the promise 10 times.

 And then the last part is the price. So based on all of these pieces, what the promise is, who cares about that promise and what the deliverables are in the structure. Now we figure out what the price is and you’ll leave that event with that done and, and a way to go talk about it, which is great.

Mostafa Hosseini  30:40

People love it. So pbsp stands for promise people, no

Jay Fiset  30:45

promise positioning, if so, how do we how do we position that promise to the people who care structure

Mostafa Hosseini  30:53

and then price? Love it and your you will go in? In a ton more detail at mastermind. Millions.

Jay Fiset  31:00

They’ll work on it for three and a half days, quite frankly. Yeah.

Mostafa Hosseini  31:02

Yeah, I’ve been there. I know how that works. Yeah. That was what actually I was there at the first I think mastermind chameleons in Phoenix. You very early one. Yes. Yeah, it was a it was in Phoenix, probably 2016 or 17. If it was not the first one or, you know, it’s

Jay Fiset  31:21

one of the I found because I actually think our very first one was in Vegas. Okay, that’s an honest to goodness, that’s a Linda Kane question. That’s, that’s, I can’t keep up with

Mostafa Hosseini  31:34

her enough. So let me ask I think here’s a, here’s a an objection that people have and that is, what the hell do I make my mastermind about? And the promise of the this year was to share secrets about turning in their digital programs is turned into an asthma, which I think is the answer to that question. Partly, partly, can you share?

 I think there are two questions there. What do we make it about? And then we’re gonna go turn it turn into how to turn their program into a mastermind.

Jay Fiset  32:04

Okay, so, you know, what do we make it about that? How long have we got?

Mostafa Hosseini  32:13

I know, you’re like you need 30 minutes for every question. But okay, so here’s the short version.

Jay Fiset  32:21

I’ll give you the shortest version I can. And if I’m making leaps of logic, just like dotnet Okay, yeah, just

Mostafa Hosseini  32:27

just the break. I know that joke that I just made, as I, you know, you said you have a hard time squeezing content to like a minute. That was the joke. So go for it.

Jay Fiset  32:39

Oh, good, brother. I’m, it’s true. That’s totally true. Okay, so I’m gonna give some guidelines and not specific. So here’s the first thing, here’s one of the biggest errors that people make is that they want to launch a mastermind on their new thing, the thing they’re inspired about. So time, and again, I get folks who it’s like, listen, I wrote a book about productivity, and it’s best selling. And we sold like 22,000 copies a book, but I’m sort of done with productivity. And I have decided that now I’m going to be a crystal healer.

And I’m going to create a mastermind group about crystal healing because it really inspires me, and it helps people heal. And I say, Great, that sounds really fantastic. And how large is your list in the crystal healing space? Well, I’m just getting started. Good. And how have you been talking to people getting clients about crystal healing? It’s like, Well, occasionally, I’ll throw a crystal that somebody’s head when they’re walking by, and they say, Hey, I’d like to buy that. It’s like, okay, well, that might not be a scalable strategy.

But we’ll keep talking. I’m making fun of this transition. And by the way, I can be a bit of an asshole. But in my view, I’m still a little bit funny. And just write this very second I’m, I see someone about to throw a crystal at my head, so I might have to duck. While I mean, and I’m not making fun of crystal clear healers is just that, if you had if you had a list of people who bought from you, and you are seen as an expert in that field, then you best be doing a mastermind no crystal healing. But here’s the truth of the matter. The transition point and launching a mastermind is simply a dumbass ridiculous idea. For in almost 99% of the circumstances, the mastermind that you are going to lead is the thing that you are most known for the thing where you have latent demand for the thing, you’re you are recognized as an expert, or the thing that you have so much experience, wisdom network, and all sorts of things that you could quite literally channel something that would support the people who are interested in that.

So in my example, as a productivity expert, by the way is real, you would back on the bus and you would figure out exactly what the promise of a productivity mastermind would be. Who would be the right people to put in it and you would strategically go about inviting those folks to come and sit in your mouth. to mine. And by the way, then this is where people say, Yeah, but I’m just like, totally not inspired by productivity anymore.

Because what I really want to do is balance a crystal on my head, because that really makes the that moves the needle, to which I will say, I don’t care. Because if you try to launch this new thing, whatever it happens to be, by the way, and the new thing could be, I’m now building websites, it could be I’m Dutch at GTP expert, it could be I’m a Porsche inspired, car restore. But it’s all new, don’t do the new thing.

You could do the old thing that you have network resources, wisdom and experience about that you were seen as an expert at that people go, Ah, he could be the leader of that tribe, because I know he did A, B, C, D, and F. Okay, so the topic is, in all honesty, it’s probably something that you have to take three steps backward in your life and in your world, it’s probably something that you feel might might be something you feel a little bit done with.

And it’s something that you can lead easily and joyfully. And by the way, doesn’t mean you can’t do the crystal one. As soon as you have the kind of experience and results in that area where people see you as a leader there. You can do that one right away. But don’t start there. It’ll it’ll set yourself up. That was a long meandering rant. But does it help answer is kind of what you’re looking for

Mostafa Hosseini  36:25

seems like some you know, you’ve done it for a while you could do it easily. You enjoy it, you’re passionate about it, you do have experience, it’s not something that you’re just getting your feet wet in some new area. And members will see

Jay Fiset  36:37

you as qualified to lead that tribe. It makes it easy. That’s the easiest route. Now, I want to just say something, which is, can you lead a tribe of people, you’re not an expert? Yes, you can. It’s a little harder to sell, and you best be a whole lot better at selling, you better have great lead acquisition, where you say, Hey, I’m just a facilitator. And I’m gonna gather this group of people, and we’re gonna move the needle that can be done.

And I have done that, by the way, the very first mastermind in the digital space I did, it was called the Digital mark, you know, the Online Business Breakthrough. I was not an expert at that. At the time, I gathered a group of people who wanted to become experts, I went, I paid a whole bunch of people and I brought content back. And I was transparent about the entire process. We sold that thing out in three days. But I in that scope, though, I also had the trust and the respect of the people who were signing up because they knew I was going to do it. They’ve done work with me for 10 or 15 years and other areas.

Mostafa Hosseini  37:27

100% at going back to the idea of doing it easily and joyfully. Recently, we started a mastermind around improving our podcast and the show that were on. I was, I saw this guy named Mr. Beast. He’s one of the top YouTubers. My aunt watches Mr. Beast all the time. All day long. My cat does it too. And then he said that he put together three or four high school dropouts. And they sat down together and geeked out about YouTube creation for a year everyday straight.

And then they had millions of people. And then I’m like, I do this joyfully. I love running the show. I do it. I like I probably don’t even make money out of this. But I do it anyway. I might as well work on improving it. So I ran out and brought a bunch of people together say, Hey, do you want to, you know, make six figures out of your podcast? They’re like, yeah, and then I’m like, I don’t know how to do this, how to do this.

But like you said, I’m just going to facilitate, and let’s just get together, discuss and talk. And that’s what we do every week. You know?

Jay Fiset  38:27

Interesting. Love it. Yeah. Can I ask you a question about that? What was the best idea that’s come out of that thus far for you?

Mostafa Hosseini  38:32

Oh, God, like every week is. So there’s something new coming up. Like, we talk about monetization, it’s like, here’s an idea. We’re lid this week, we’re looking into doing press releases for our podcast episodes, the ones that either as part of a a monetization process, like as a sponsor, or promoting like existing customer, and how you can get exposure and do all that just by a single press release that you could get out there.

And you can get chat GPT to write it for you in like 30 seconds, and then you can modify. It’s amazing. So yeah, it works. I mean, like just our minds coming together to a bunch of people that love and joy and they’re on the same page and helping each other like, I’m sure you. Here’s, I think how it has worked for me, in the mastermind world. And in our brain world. One plus one is 10. And you have only have 30 people in there. It’s like brains on steroids. Can you please talk about that before I go on through? Well,

Jay Fiset  39:38

here’s the thing when we are clear about the promise, and when we bring people into the room that have a unique I’m gonna call it a unique piece of the intellectual property related to that element. So and I’ll give you I’ll give you an example. So, one of the evolutions The Online Business Breakthrough mastermind that we launched Goodness gracious that was like 10 or 12 years ago that it was that just put this in perspective, by the way, it was that education and that foundation that we build that, that met this idea of mastermind to millions and giving that content away, it was all of this online education, all this understanding of what all these tools were that came together with a, Hey, I’ve got this content that had us go from zero to $2.6 million in 14 months. Hey, they weren’t separate. It was like this foundational idea. And then this. And as that continued on, what we did in the Online Business Breakthrough mastermind is that we would go and get somebody who was an expert at one piece of the puzzle.

So way back then it was like one expert on Facebook ads. It was one expert on landing pages. It was one expert on Infusionsoft it was one expert on one shopping cart way back when it was one expert on affiliate tracking and linking. And so we brought all these folks together and said, great, you’re the expert in this domain, we are not. But we need to have a operational knowledge about the interplay. Because I think that’s really how you know, in it’s ironic that it was a mastermind that built the I’m gonna say contextual intellectual framework, to launch masterminds, millions live that made us millions and millions and millions of dollars like that. I mean, that’s just how it goes.

But anyway, my point is, when that happens, and when we create the space of real experience that, you know, here’s our little cluster of how do we actually have an Online Business Breakthrough was like, Well, I know this part, I can run some leads from Facebook, but you know, I get a bunch of leads, and then things don’t sell. It’s like, oh, well, then why don’t we talk to the conversion expert and sales expert about how we qualify those folks, and how we actually get them into a conversation that makes a difference.

So when that happens, the truth of the matter is the speed of learning is it has to be 10 times faster, maybe 20 times faster, alright, because we don’t have to go through all of the mistakes, we get to leverage and stand on the shoulders of the folks and the decades that they took to learn sales years that attempt to learn five, Facebook ads, it’s like, we just get to get the result. And we can say, Hey, Bob, I’m lost on this.

Can you help me with the result? And it’s like, yeah, who ABC? Thank you. So anyway, that does. Yeah, I think people don’t, under people don’t get how important that is. Absolutely.

Mostafa Hosseini  42:24

And that the thing about this statistical significance of getting 30 people to experience something, and come up with their feedback and say, Look, we just tested things, and like 30 of us make mistakes, or 30 of us actually, it did work for us, and or whatever the proportion is, that like the learning curve, and like, versus me being as smart as trying everything on my own and acting like I know, shit, but I don’t, it’s just a lot, a lot longer and costly. And, and, you know, with them, it’s just, it’s just not the right way. You

Jay Fiset  43:00

know, what’s funny about that, that list off is that so this entire, this new brand, which we call connected now forever with, with, with my wife and I, it grew from a personal experience that we had. And we did some beta testing with some folks that were close, close by with us. And like, we just been really transparent from the get go say, Listen, just to be just, you know, like, we’re just making this shit up. Like, we’re just prime stuff. And we just need to know from you what does and what does not work. And we’re not attached to anything, we are not like, we just want this, we want you to have the experience that we had, which was we went through this reinvention.

And we feel the most loved and loving of our entire lives. And if there was, if there was a magic trick that I could share with any couple in the universe, I want you to feel the most loved and loving you have in your entire life. Now, how we’re gonna get there, I need your help with. And so quite literally even even before the sort of formal structure of the mastermind of this high end or design programs that we have been getting the same kind of thing you have, you know, when you were saying like, tell us what worked, that has, like transformed this process.

Oh, yeah. And it’s all on the presupposition that we created this. But we were so close into that we don’t actually know what it is. So please tell us and our assumption is we don’t know anything. We’re just making the hell up. Yeah,

Mostafa Hosseini  44:12

here’s what’s interesting is most people avoid ask asking that question, because they have all sorts of fears with that. But honestly, the feedback was just amazing. So if you’re watching this, try it out. Ask your customers and get feedback and get down, you know, it will only improve your process.

Jay Fiset  44:32

And if you are like my dear wife, and I simply making shit up, tell them like, listen, we’re making this up based on these four things that we did, and we really hope that it works anyway. Like, if it works 10% of how well it worked for us, you guys are gonna be thrilled.

But if it doesn’t, we need to know and what can we do better? You know, it’s just like, tell them the truth of the creation process. 100% 100%

Mostafa Hosseini  44:50

So let’s dive into how to turn a digital program into a mastermind. Got

Jay Fiset  44:55

it? Got it. Got it. Again. An entire 90 minutes segment and mastermind to millions live, which I’m going to give you in 13 and a half seconds. Good luck. Okay. So if you have a digital product, you are uniquely positioned to run a mastermind in a way that many people are not. And particularly if you have a digital product that has been getting some results, and you have clients who want to have a little more intimacy and connection with you, you’re even even in a better spot, which by the way, this does not just apply to a digital product, if you’ve written a book that people have done like little group book study clubs with so I wrote a book years and years ago in the personal development space, reframe your blame, how to be personally accountable.

And I to this day, get little notes from folks is like, hey, got your book, create a little study group with me and my four friends and just was wondering about like, I’ve heard that books. Well, my wife and I wrote that book 17 years ago, and people are still creating little mastermind groups around that book anyway. So any sort of intellectual property is method could be digital program, it could be a book, it could be a process or a model that you created in coaching or in consulting, it could be anything. Okay. So time and time again, I see people saying, great, I’ve got this, this particular digital program, and we’re going to create a mastermind around.

So then everybody gets the digital program. And then they try to go into a mastermind except it’s the blind leading the blind because the people haven’t actually gone through the intellectual and learning process to know what the hell they’re talking about. And by the way, game, just let me say this as clear as I possibly can. Do not ever, ever, ever, ever, ever did I mentioned ever. That was me coming on the table trying to make a point, if you’re wondering what the noise was. Don’t ever start a mastermind with a bunch of people that are inexperienced, and asking for their opinion and insight about things that they have not built, experienced, created or lived in their life.

That is the worst cluster rhymes with truck in the entire universe. It undoes progress, it builds resistance and judgment. It is God awful. Don’t ever let people mastermind on a topic they don’t know shit about. Don’t do it. And by the way, you’d be stunned amazed how many people who don’t know shit about anything, we’re happy to share their opinion. My friend, Bob, last Thursday, stubbed his toe and he said I don’t care. It’s irrelevant.

Anyway, back to my point, digital program. Think of it from this perspective, let’s imagine your digital programs 990-719-9074 97, it’s in the lower price range, where it goes, people have been doing it. Statistically, you’re probably getting one in 10. actually completing the program. That’s what they say actually happens for most digital programs. By the way, that number might even be higher, depending if you ever talked to Marisa Murgatroyd. But let’s call it one in 10.

So people who are interested, who bought something, and then got distracted, okay? The money is the money, you don’t have any obligations away, though, they get to do what they get to do. But if you were to reposition that digital program, and you were to have the promise, not of learning the content of the digital program, but the promise was that they would actually get the result that the program was attempting to teach. Suddenly, it’s not worth $500 or $1,000 $2,000. Suddenly, we’re already in the process of it’s worth $3,000 or $5,000, or $7,000. Now the question becomes, how do we actually get that to happen? So, think of it in three categories.

I’m just going to give you chapter titles in the game. This is an entire segment of mastermind to millions live, we’re going to help you to actually build the whole thing out if you have a digital program or intellectual property. This is worth coming to the program just for this, okay. First and foremost, think of it as a year because now we’re no longer in a six week 12 week, a 14 week program. We’re now talking about a year because if it isn’t already clear to you, in most entrepreneurial experiences, it takes about a year to learn something and to make it work.

Yeah. You know, like you weren’t a successful podcaster on your third episode. Absolutely how it works. I was not a successful mastermind, or on my third mastermind, like it takes about a year. So here’s what we do, we divided into three components. And they know that these are the three components right? When we get go, which is the first of all, we’re going to teach you the intellectual framework. We’re going to teach you the fundamental mechanics, we’re going to teach you the processes and the language. We’re going to teach you the interrelationship of all these pieces, how they work together. That’s the course.

And we’re going to hold your hand through that process. And we’re going to make God damn sure that you complete it. And here’s the truth of the matter. You really want to complete it because the next stage and that’s just recalling that the education. The next stage is what we call the case studies. And the application, which is where every person who’s gone through it actually has to take one of the concepts they have to apply it in real life in their business, and they have to come back end, teach it to the rest of the group.

So there’s a case study practicum component. This is one of the things we did in the Online Business Breakthrough, that was just so spectacular, because people would come back and they say, my Facebook ads are running, and I got somebody to I get somebody to opt ins from it. It’s fantastic. It’s awesome. What were your sales, like zero, because I didn’t have accident. So it’s over, like, Hey, we got to make sure we have x.

So anyways, so we teach them. And then there is the practicum, and the case study where they actually have to go and apply it. And this is the most important part here, they have to come back and teach it and share it with the rest of the group. What that does is that shifts them from just being a student, too, it shifts them to being a learner and applier, a leader, and a peer. And only after everyone has gone through their their case, study slash presentation, it is only at that stage of the game.

And let’s say let’s call, you know, the first is a 30 year, the second is a third of the year. And then we get to the mastermind, which is the final third of the year, which is I know what I’m talking about, I’ve actually built it. I haven’t built all the pieces yet, but I built a couple of them. And I know what the hell’s going on here.

And now we can come together. And we can truly share network wisdom, resources and experiences on this topic and accelerates ever accelerate everyone’s application and deliver the result that was promised. So that’s all we need to do in a mastermind and for the love of all things good in the world, folks do not say hey, come do my course, as a mastermind, you just ended up teaching that doesn’t work, teaching practicum mastermind those things together, take a $997 digital program into a $10,000 program into a $15,000 program and gets them the support.

And please hear the most important for the results that they were trying to pay for in the first place

Mostafa Hosseini  51:43

on oversight. Look, one program issue I have with digital programs is like I personally do not sign up for digital programs that I would take on my own because I would just not take it, you know. But But But then if there’s a national program where I can interact with people, you know, bounce off ideas, get feedback, and the rest of it, the learning experience becomes just more joyful, and more practical. Because without it, I could not even force myself to log into a website to watch a video and then complete the quiz and like throw, that’s just not going to happen.

But if there is interaction and I could like hang out with people with smart people that are working on the same thing, yeah. Done deal. And so if you’re watching or listening, you have if you have a digital program or any type of program, and you’re looking for another way to add another another layer of support, trust. And here’s the piece, I guess, Jay and correct me if I’m wrong, people would love that support, and they’re probably looking for it to even apply because you could teach something, I’m sure you do this every day all day long.

You teach some shit, and people don’t even get it. And you have to actually hold their hand for six months until they get it. Like, that’s never happened. Like I’ve improved, probably stop pulling your hair out. For every one of those moments, yeah, yeah.

Jay Fiset  53:06

But and here’s here’s the other parts of this, though. And this is, you know, I want to just was a Seth Godin that wrote, marketers ruin everything. Robert that? Yeah. And anyway, here’s the son of a bitch above this. I mean, this in all seriousness, because sometimes when we’re talking about masterminds, those are things people like, $10,000 for that?

And was like, yeah, that’s because it’s like, well, I’ll just do the digital program. And it’s like, the copy, and the promises around digital programs, and how easy they are and how fast they’re going to be, and how all those sorts of things, frankly, does sometimes get in the way of of masterminds, which really have this, this, which really have this capacity to make the difference.

And and I just want to be super clear about this, that the information is never the solution. It is the application and integration of that information in the larger environment that makes sense that that is the solution. And you know, just to be clear about this, most of the copy for digital programs, does not say that. I said, Hey, get this program, this result will happen.

Like I mean, that’s seven figures. Yeah, that’s marketing, right. So just we need to we need to educate people about reality, information is great. It really, really, really, really is an on its own. Particularly when we are you know, as human beings, we are drowning in a sea of information. And we are starving for transformation. So the only way to transform is to get support in place and to be a member of a community. That’s how it works. That’s how it’s worked since the beginning of time.

Mostafa Hosseini  54:59

I love it. Love it love it. But Jade is great. I mean, gang, if you’re watching or listening if you got a digital program and it’s boring as hell, you want to J join J in Phoenix to make it more interesting because I mean, correct me if I’m wrong, the completion rate for people on digital programs is less than 10%. No,

Jay Fiset  55:23

I think I think you’re quite right. Like I, I, there’s a couple of experts in that field. And I’ve seen it, like specific studies as low as 3%.

Mostafa Hosseini  55:33

Yeah, I mean, people don’t just go do it on their own. But if you have a community aspect around your program, it becomes a lot more interesting. And people will get much more results out of it. And you could actually make more money out of it.

 And so sometimes people have people say, Oh, my God, that’s 10 grand, but, and then I’m like, Dude, it’s 10 grand for a whole year. So it’s like 800 bucks a month, and what can you get for 800 bucks a month? out there? The answer is probably not much. So

Jay Fiset  56:03

Well, yeah. And depending on who’s in that room and one like and this is this is another thing that I’d like people just if we’re going to talk about mastermind pricing for a brief moment. The reality of one good idea, one joint venture you know, like Brad and I add JD ology the summit, that mastermind is like this one event, I’m going to wager over the next year is going to generate a half million to $1.5 million. One deal?

 Yeah. How much? Was it worth it? You know, was it worth the 5000 bucks to come to that event? Probably,

Mostafa Hosseini  56:39

probably. Yeah. And people don’t see that. That’s one idea. One thing that could revolutionize everything. Cool. So let’s talk about your gift to 10 video series. mastermind training. Yes.

Jay Fiset  56:53

So this was, my dear friend, Brett, my partner with mastermind goes live came up to Canada, in the middle of one of the biggest cold snaps in December, I don’t know if you remember that. Like the poor guy came from Phoenix and swear to God, he’d step on the front step. And I almost die like you live here. Anyway.

So we went up to my mutual friend, and another business partner of mine, Alexander Ford, who he and I are doing a mastermind call leverage to utilize his studio and my event experience as we went up his studio, and we did a series of trainings that by the way, it gives you more depth about what I just talked about in terms of taking your digital program and making it into a mastermind.

He shares a bunch of incredible skills about filling masterminds. And this is particularly important is one of the reason why I’m such a fan of working with Brad, is that I sort of, I’m kind of the old gray haired guy who leans on relationships and influence after being in the business world for 35 years. I know a couple of people, I know a couple of things. And most people if I phone them pick up the phone. So I’m blessed in that domain. But what if you aren’t just starting out?

And how do you actually get people into a mastermind and he has mastered this process of survey, sales match and application that even if you are starting from scratch, even if you are like a newly minted coach, his process can help you fill a mastermind. And that’s one of the reasons why we’re coming together to leverage these things.

So these tenant training videos are he and I talking about what works, what doesn’t work, he and I delivering training from our unique and different perspectives. It’s beautifully shot, it is well done. You can it’s free, you can just opt in and get all of the training processes there. And the truth of the matter is this. If this conversation idea of a mastermind is intriguing to you at all.

Mostafa Hosseini  58:42

You should go watch that. Yeah, yeah. And so the link is going to be in the descriptions of the show. And if you’re watching or listening on a podcast, the podcast link will take you there, and it will be in the comments, so you can click on it. But if you’re if you could maybe hear this out and go there and try it out. See, see if it works. So the address is the web address is go dot mastermind to millions with an S live.com forward slash start. Again, it is

Jay Fiset  59:13

just gonna I was just gonna say and just to be good. I know that’s a mouthful. We are testing a new system. And this is how it is. So I apologize for it. But it’s I’m not changing it with our new system because I’m not changing it. Yeah, so please write it down

Mostafa Hosseini  59:30

below that mastermind to millions live.com forward slash start or click on the link in the descriptions of the show. So Jay, we’re coming to the top of the hour actually might have past the hour. Give us a 32nd literally at something that people could do some simple marketing strategy they could do today and start seeing results almost immediately.

Jay Fiset  59:54

I like that 30 seconds. It’s another tool we’re going to teach in great depth and detail masterminds millions live it is this You must develop a filtering script. And what I mean by that a filtering script is not a elevator pitch. A filtering script is not a this is well known as Oh universe. A filtering script is a positioning statement that helps you identify the right person for your mastermind. One interesting hook at the top that says this is what it is.

This is who it’s for this is who it’s not for, this is what the promise is, and do you want to talk about it. And that filtering script shifts the context from people spewing information at one another, which just frankly, irks me and pisses me off and says, Hey, you might be the right person, depending upon your response and reaction to this. And if you shift the role from being a salesperson, for your mastermind, to being a gatekeeper, we’re only the right qualified people come in.

You change the psychology of sales, and you do a better job of serving people and you make more money.

Mostafa Hosseini  1:01:06

Love it. Love it, the filtering script. So it was a hook at the top. Who does this for the promise. And it is something you want to talk about? Yeah.

Jay Fiset  1:01:17

It really makes a huge difference. Because

Mostafa Hosseini  1:01:19

that’s, yeah, that’s literally the layout, just put those four questions down and answer them and work on your script. And it would probably take a few revisions and boom, you had it.

Jay Fiset  1:01:28

And just to be clear, there’s actually three more pieces to it. But I’m I’m holding those back, because they’re on the worksheet that you get at masterminds millions live.

Mostafa Hosseini  1:01:39

And that probably that alone is probably worth the entire trip.

Jay Fiset  1:01:41

Well to be you know, are different should eat. Yep, so should eat when we taught this. One of the early mastermind that was the first mastermind of aliens live, by the way they were trying to figure out which is which we taught that he went out on a lunch break, and came back.

And he had already sold five clients, Virginia muskies, who’s actually speaking at mastermind to millions live, I taught her this process. She went out that evening, came back and had done $17,000 In sales overnight. And that ultimately turned into like $28,000 In the next 24 hours after that. So this script and how to use the script is worth the trip. There’s no question

Mostafa Hosseini  1:02:19

not about return on investment, I guess. before? Yeah, so let me ask you a few questions, personal questions, I’m gonna wrap up, that’d be alright. What’s a new thing you have tried recently?

Jay Fiset  1:02:33

legal or illegal? either.

Jay Fiset  1:02:43

So well, so my wife and I recently became certified psychedelic guys. And that is something that in Canada is becoming decriminalized and legalized in a multitude of different ways, although not entirely and completely. And that experience has transformed our lives. And it’s so important that we want to dedicate a bunch of our time to serving 40 other people with it.

The the tools of psychedelics are spectacular and can accomplish things that cannot be accomplished, quite literally any other way for human beings. And if you if you’re curious about you got to just go do research because the science is overwhelming. That basically says they’ve been misclassified. Withholding them from the world and society is damaging, and thank goodness, the laws are changing to do something about it. Love

Mostafa Hosseini  1:03:36

1. Give me two of your favorite books, Grace. Oh, Jesus, I

Jay Fiset  1:03:41

tell you my recent, the book that I’ve been referring the most lately is something called the Body Keeps the Score. And it was part of our psychedelic training that is aimed at trauma and how trauma gets stored physically, not necessarily mentally and emotionally, and has absolutely transformed my way of thinking about that entire process, in pretty spectacular ways,

Mostafa Hosseini  1:04:03

is called the Body Keeps the Score. The

Jay Fiset  1:04:07

body keeps score by William Vanderbeek band a bit competitive. But if you do a little Googling, you’ll find it very quickly and easily.

Mostafa Hosseini  1:04:14

And a second work. Ah, that’s

Jay Fiset  1:04:17

an interesting question. I have I’ve been reading an awful lot in the in the sort of personal psychedelic world and all the rest of it.

Mostafa Hosseini  1:04:25

Something that maybe made a big impact on business or life.

Jay Fiset  1:04:29

You know, I’m gonna go in a completely different direction if any of you have kids at home. This book changed our life for sure, which is healthy sleep habits, happy children. And the premise of that book is that sleep is a learned skill not natural, and that if we can help our children learn how to sleep, it is perhaps one of the single greatest gifts a parent can get to their child or not.

And one of the single greatest gifts parents can give to their spouses because they’re gonna go so insane was kids that don’t sleep.

Mostafa Hosseini  1:04:56

All night. I recently listened to Matthew Walker and Sean Stephenson and where to sleep experts blown away by this stuff they shared like about the importance of sleep and how extremely important it is. They’ve got a couple of videos on YouTube, if you search their name

Jay Fiset  1:05:15

Can I Can I just emphasize what you just said to on our home on the topics of my one of my dearest friends, Ghana died of a heart attack. Actually, he’d be coming up to his second anniversary. And he was so fortunate that he went in anyway, the long and short of that in his healing in his therapy, all those sort of things.

Guess what his doctor said the single greatest factor that he had to get handled in his life, so that his heart would sort of heal and settle in he wouldn’t die of a heart attack.

Mostafa Hosseini  1:05:42

Lack of sleep, I

Jay Fiset  1:05:43

would say sleep. Sleep is the number one issue that’s already on cholesterol, exercise weight, like all all of those, it’s like sleeps here, like off the chart important. And all those things are Yeah, they need to be handled, but sleeping trumps everything. Yeah.

Mostafa Hosseini  1:05:58

What I learned real quick was the lack of sleep gives you a high blood pressure, which messes up your cardiovascular system. And that’s how we get all sorts of issues.

Jay Fiset  1:06:08

Starts complete this aura ring. I bought this last September, I guess I’m just coming up to a little over a year on it. And the data in here is imperative and changes how I live my life based on what’s going on sleep wise. Love it.

Mostafa Hosseini  1:06:24

Love it. Jay, what’s one one device that made a big impact on business or life?

Jay Fiset  1:06:31

Huh? Well, I’ll be perfectly honest about it. And I was too slow to get it’s one of the reasons I love mastermind so much is that is that relationships rule your life. And the whole purpose of great masterminds is to build more meaningful relationships. And if you are a little bit like me, and I think a little bit like Mostafa earlier on, is that we felt like we had to reinvent the wheel and do it all on our own. Just know that you’re making it harder than it needs to be.

And that the pathway to joy, success, meaning profitability freedom is not through some technique or tool or digital program any of us use. It is through relationships post op. Love it

Mostafa Hosseini  1:07:18

JPR, a Facebook or Google ad, where people around the world with access to internet could see that ad, what would your message be for the people of Earth?

Jay Fiset  1:07:32

Ah well, I just have to answer with with the first thing that struck me, which is do more psychedelics.

Mostafa Hosseini  1:07:47

And enjoy your life. And it’s a bunch of stuff.

Jay Fiset  1:07:51

And I mean, that sounds like a silly thing to say with this. I’ll qualify it with you know, we’ve had somewhere neighbor 40,000 people through personal development programs, I’ve spent my entire life serving people to shift their beliefs, and intentional sport use I’m not talking about being a recreational thing that that’s not intentional supported use therapeutic supported use, gets access allows us to step outside of our default mode network to see ourselves to see the world and see our problems in a different light and provide solutions that you can’t get to another way.

And God knows our world needs solutions. individuals need solutions. And if you’re stuck struggling, it’s because you don’t have the solutions accessible to you that you require. This is a way that works when intentional guidance, support and therapeutically utilized. I

Mostafa Hosseini  1:08:37

love it. Love it. Jay, this was an amazing conversation as usual. Thank you for being here. Thank you for sharing your wisdom as usual. Is there anything that you maybe wanted to talk about or someone else that you want to add that we didn’t get a chance to?

Jay Fiset  1:08:51

The only thing that I would say is this is that everybody should be in a mastermind and leading a mastermind. And if you don’t even buy that right now, it’s like just what the heck is a mastermind? Come to Phoenix spend three and a half days with us dive into the training because we’re going to train the live in you know, whatever you’d like the pbsp the filtering script, the surveying process to get like, well, you’re going to get trained tremendously, and then decide, is it something you want to do?

And I will wager that if you come and learn about what it means and how you can do it, there is no question 100% of you who come will have a plan to run a mastermind 100%. It just makes sense.

Mostafa Hosseini  1:09:35

Okay, I tend to this training a few years ago in Phoenix, and he shared he literally shared everything in that training. So Jay is a guy who does not hold back he will share everything. That’s probably one decision that you’re not going to regret and the quality of the people you’re going to meet in the room and the quality of the people including Jay and other speakers, Brad, Brad and Jay are going to deliver a ton of value.

 I’ll leave it at that. Check out the link, if you can make it do everything in your power to be there. And I believe this investment is going to pay for itself off. If not during the week during the event probably very shortly after.

Jay Fiset  1:10:24

Yeah. 100%

Mostafa Hosseini  1:10:25

Thank you for joining guys. Thanks so much. Have a great day and we’ll see you on our next episode. Bye now