Referrals: Turn Customers into Brand Advocates

Referrals - Turn Customers into Brand Advocates by Mostafa Hosseini
Referrals - Turn Customers into Brand Advocates by Mostafa Hosseini
Play Video about Referrals - Turn Customers into Brand Advocates by Mostafa Hosseini

Mostafa Hosseini 00:00
Here are a few things that would happen for your business when you follow up properly:

1- You close more business, close more deals, two, 

2- You get more referrals 

3- The average lifetime value of your customers goes up

Why? Because you build, your customer retention rate goes up. And as a result, the average value per customer goes up. For you get referrals, or referrals, or almost closed deals, the average closing rates on referrals are between 50 to 80%, if not 100%, depending on who you’re working with. Your customer satisfaction rates go up when you follow up, and you stay in touch with your list.

And what happens with happy customers is they stick around and they refer more people to you. So those are just a few examples of simple things that can happen that could revolutionize your business.

Chuck Anderson 01:01
Hello, everybody, and welcome back to the show, Chuck Anderson here. And I’m so excited to have another amazing guest and another amazing topic. And this is not one that we have talked about. However, it is something that is so vital to business.

And so many of us as entrepreneurs and business owners, we’re working so hard to bring in new leads, so that we can really drive sales. And you know, our guest today is a master at helping you find sales and revenue in what you already have. And so we don’t always need to be looking for the new people, we don’t always need to be looking for the new leads. In fact, many businesses have a problem with following up the leads they already have.

And so this man is an absolute expert on that. And we’re going to we’re going to go wherever this conversation goes. With that. Please welcome Mostafa Hosseini to the show. Welcome, Mostafa. Thank you


Simple marketing strategies for business growth

– Following up properly leads to increased customer retention, referrals, and lifetime value
– Follow-up calls generated leads and cash for his business
– Common mistakes in lead generation, customer service, and reactivating past customers


Mostafa Hosseini 02:04
Chuck. Thanks for having me. And I look forward to our conversation. This

Chuck Anderson 02:09
is going to be incredible. And I know you and I have had an incredible conversation already prior to this. And I know this is going to be time well spent. And it’s already impacted me in terms of how I follow up my leads and approach sales in my business just from our short conversation so I know that even just the awareness is going to be make a big difference for our audience today.

So I think a great start Mostafa is for you to, you know, tell everybody who you are and what you do, and we’ll go from there.

Mostafa Hosseini 02:45
So, I ran a marketing agency from 2010 to 2018. And we did full service digital marketing for our clients. Along with coaching and consulting them with our marketing, and 2017. I read the 8020 principle by Richard Kosh. And it kind of changed the way I think and the way I run my business, which led to me dropping the agency and keeping the coaching and consulting aspect of the business.

And almost at the same time I started teaching simple marketing formula, which was the 8020 of marketing and I started sharing everything that was working for us and helping people create a simple marketing plan.

So the stories that during my agency days, every time I ran out of cash, customers appointments and leaves and whatnot, and I maybe had a bill to pay or payroll to make I would worry about it for a few days. And I would pull my hair out, then I would come to my senses and realize that I have a list of prospects leads customers past customers that are just sitting there doing nothing. And I learned this from Dan Kennedy, about the power of retention and follow up and how it’s like a low hanging fruit and nobody does it.

So then I would just convince myself pick up the phone and have a very friendly conversation. And or I would have one of my team members give them a very simple, friendly script. Say Hey, Dan, I need you to you know, call these people use this script and have a conversation and work on booking appointments.

See what happens. Then on the day of or very shortly after I would get appointments, referrals, introductions, cash, like literally upselling to an existing customer and whatnot. And then I would I was sharing the script in my course simple marketing formula with people. On the end the last module was always customer retention the last strategy so we went through setting up the whole plan and last step was retention how to keep the customer so I’d be like people, here’s the script, here’s the process, and use this and you’re gonna start seeing cash and customers today. And nobody would do it. I don’t like, people, this actually works.

This, I was really excited about it. This is really easy. This is really simple, but they wouldn’t do it. And so that happened a few times and later on, and we had a guy who was making calls for us. And that he was looking for more work. And what happened was, a few times during the workshop, I said, Hey, guys, I have a guy who can make calls for you. He’s looking for more work. Who wants an introduction? Everybody raised their hand. Oh, my Wow. Then I’m like, this is interesting. What if we do it for you guys?

What if we manage it for you? They’re like, yeah, brother, Sign me up. It’s a good deal. So that’s why we started a call center specializing in follow ups and customer retention.

Chuck Anderson 05:59
You know, I love it when those ideas come from just conversations with customers, or just, you know, following the clues. And, and so I love the genesis of this, because it’s, it’s really just really paying attention to what people want to say yes to and how many of us, as business owners or program creators have put an offer out there that we’re super excited about?

And we put it out there and we’re expecting big things, and it falls flat. Nothing. Yeah, right. And, and it really sucks when that happens. But then you didn’t let it stop you. And so many people do sometimes if it’s your last try your last chance, or you get a little frustrated, it can take you out. But what you did was, I heard you say that you listened to the conversation that was happening.

You provided service, but you’re also paying really close attention to what they said they want. And here you are, this is what you’re doing.


Follow-up strategies for business success

– Staying in touch with email lists and leveraging social media
– Reaching out to entire lists via phone every 3-4 months in a friendly manner
– Emphasizing problem-solving through follow-ups


Mostafa Hosseini 07:05
100%. And I think a big mistake that a lot of business owners make is they don’t they don’t validate their offer before they start. Right? Going out to people and say, if we offer this, would you be interested? And another probably the best form of validation? If they say yes, I’d be interested, then I would say, Would you give me your credit card today?

The valid off if they don’t give you a credit card or a deposit? You don’t have a valid offer? Yeah, that’s just being nice. Yeah, they’re just being nice. Because if they don’t put their money on it, you don’t have an offer, you don’t have a valid offer.

Chuck Anderson 07:42
Yeah, that that makes sense. And I would agree that is that that’s a big mistake. And we sometimes as creators, we create this amazing thing that we’re super excited about. But it’s what we’re excited about, not necessarily what other people are excited about. And that’s the big difference.

So you know, so that’s one of the mistakes, let’s, you know, let’s chat a little bit about, you know, while we’re on the subject of mistakes, what are some of the things that you are noticing that business owners are doing that, you know, what you’re doing the follow up could be the solution, but there’s, they’re looking everywhere, but what they already have right in front of them?

Mostafa Hosseini 08:24
For sure. So let’s talk about three places that people leave massive money on the table. First places people spend a lot of time and money on social media networking online, offline here, and they’re to find leads, they bring leads, and they don’t follow up with them.

Maybe they have one interaction, one form of follow up email. Most people know to pick up the phone and, you know, follow up, but then they just leave that lead and prospect hanging in the air. And the problem is not solved, and they’re out there looking for other people. Right? So always, I always ask them, like, why did you spend all that time and money to go find that prospect, the lead?

Who raised their hand and said, Yes, I’m interested. Yes, I have a problem. Yes, I probably need your help. And you just left them, you just start ignoring them. Right? Why would you go through all that? So that’s the first place like New lead generation. Then the second place is with existing customers. So they go through all the trouble sign somebody up, they become a customer and as long as they’re paying and the payment is coming in.

These people don’t bother picking up the phone, you know, nurturing the relationship, having conversations, see what’s good, what’s bad, what they could improve on, and most importantly, getting referrals from them. They do not do that. So at a theme that’s been happening to me is some of my vendors. They only call me when my credit card declines. Right, have you seen that check all the time.


Using empathy in sales calls to build trust

– Active listening techniques from Chris Voss and Dale Carnegie
– Understanding customer needs over pushing agendas


Other than that they never call, right. And so that’s another place that they’d leave money on the table. And when you do that your customers feel ignored, they perceive that you don’t care about them. And this stats show that about 64 to 68% of your customers will leave you because of that, because they perceive that you don’t care about them.

And quite frankly, if you do care about them, you would pick up the phone and or stay in touch with them through different various formats. And the third place is, your past customers.

These are people that I’ve come through, they purchased from you, you helped to fix a problem, you did a training or something, and they left. So you have the opportunity to reactivate these people, bring them back and resell them or upsell them, and whatnot. And here’s another big piece is getting referrals from them. Because they’ve gone through they now no trust and like you, hopefully, if you’ve done a good job, and it’s so much easier to get a referral from them.

So those are three places that people are leaving 6/7/8 figures on a table, depending on the size of the business, and what they saw.

Chuck Anderson 11:13
You know, it’s so easy to overlook these things. And I think as solopreneurs and marketers and you know, people who are you because you’re wearing all the hats, and we’re we’re always trying to sell and make revenue in our business. But then there’s all then then when we do sell, we’re providing the services and doing all of those things, and we get busy. And then like you said, the revenue, you know, the revenue or the income drops, and we go, oh, I need to sell.

And then automatically our brain says, oh, I need to go and find new customers, versus you probably already have the new customers just sitting there waiting because we’re missing up on this critical follow up piece. I had a client who had asked me you mentioned, you know, that getting referrals. And all of that did as they send them the proposal, they asked for testimonials. And it was that kind of shone a light on something that we were failing to do and failing to follow up with our customers get their feedback, after we had completed the work.

And had we had been doing that we would have easily got that customer right away. We then followed up to do it later. But it was interesting how important that follow up piece is because they send you referrals. They and if you do follow up with your customers, you don’t have to go looking like we did. It was all it’s just already there. Absolutely.

Mostafa Hosseini 12:49
Absolutely. It’s so much easier when you follow up. And can you talk about what happens when you do follow up? Yeah, let’s do that. So here are a few things that would happen for your business. When you actually follow up properly. One, you close more business, you close more deals, two, you get referrals. And three, the average lifetime value of your customers goes up. Why because you build your customer retention rate goes up.

And as a result, the average value per customer goes up. For you get referrals or referrals or almost close deals, the average closing rate on referrals are between 50 to 80%, if not 100%, depending on who you’re working with. 

Your customer satisfaction rates go up when you follow up on your stay in touch with your list, and what happens with happy customers as they stick around and refer more people to you. So those are just a few examples of simple things that can happen that could revolutionize your business. And


Collaboration, partnerships, and referrals

– Building businesses through affiliate networks and mutual promotion
– Partnering to fill missing skills and delegate tasks


Chuck Anderson 13:54
I’m sure that sounds amazing to our listeners right now who are always busy working on their businesses and selling whatever they’re selling. And, you know, so let’s say they’re listening, and they’re they know they’re making this mistake. I’m looking for new customers. But I haven’t really followed up with what I already have in my business, my current leads my customers all of that.

What are some of the steps that they should start taking right away to, you know, probably get a faster and easier path to income than looking for new customers right now? For

Mostafa Hosseini 14:34
sure. So there are three, three things that you got to do at a minimum level to stay in touch with your list. Number one, you’ve got to set send at least one email to your entire list every single month. Right if you’re super busy, you don’t have a team and you don’t have time. You create an email for an hour maybe from the partner maybe from yourself.

Maybe you shoot a video for a minute Maybe you’re talking about a good book that you read a good YouTube video that you watched something of value that you send to your list, they see your name, and you stay in touch with them. And it’s the beauty of sending that one email at a minimum is that it’s leveraged, you spend an hour you stay in touch with your entire list. 

The second piece that is also leveraged is maybe posting the same content on social media. Now, a lot of your followers and your audience on different platforms would see that content. And if it’s video, it has a better, bigger impact, because people love to watch videos.

And a third thing that we do is reaching out to your entire list every three months via phone. So every three or four months, we called entire list. And with a very friendly and nurturing approach, picking up the phone, Hey, it’s me, I’m calling from XYZ company, following up on a conversation that we had our system shows that you have downloaded this item in the past.

Just wondering if that’s still a problem. Would you like to talk about that? And if they are, they will let you know if they’re not they will also let you know. And then you don’t want to do it in a very in a pushy or salesy way. You just do it in a very friendly way. Hey, it’s me, I’m just calling say hi. And when you do that, you’d be surprised how often people will thank you for thinking of them and calling them Have you ever seen that? Chuck?

Absolutely. They’re like, this is the phrase, I hear this repeatedly, thank you for thinking of me all the time. And then very friendly conversation, work on qualifying them, and then working on booking an appointment. And here’s what we do on every single call, almost depending on a conversation. And that is asking for a referral. Even if the person in front of us or the person that I’m talking to is not qualified, or they say, I’m not ready right now, we always say Who do you know, that is having problems with their follow ups or with their marketing or with x? And then we work on getting referrals? Right.

And so Hey, an objection that I hear all the time is people say, I don’t want to bother them. Have you heard that? I’m sure you’ve



A book that teaches blessing others and letting go

– Changing perspectives through positive affirmations

– Trusting solutions will come from detaching from problems


Chuck Anderson 17:20
heard it. I do. And you know, in some of them, I work with email coaching people to do their email marketing, they’re there. They’re shy about emailing too much and bothering them and, and you know, coming across as a pain. So yeah, very common.

Mostafa Hosseini 17:34
So if you’re, if you’re bothering them, they will just unsubscribe. So not a big deal. And if if they are bothered by hearing you, or seeing your message, they should not be on your list anyway. Right? Because you’re reaching out, you’re trying to provide value fix a problem. And the rest of it if someone says, I don’t want to hear from this person, great, perfect. We want this person out. Because they don’t want us right.

So you’re like helping them self eliminate, eliminate, right? And, and so the fact of the matter is, when you follow up with your prospects and your customers, you’re not bothering them, you’re actually serving and supporting them. Here’s the other side of the coin, you’re actually bothering them by not following up because they still have the problem. Right? It’s like you showed up and you said my staff on my shoulder hurts.

And I’m like, Oh, I don’t want to bother check. I don’t want to be salesy and you’re like, Dude, my shoulder hurts. Eva See, doctors don’t do that. Right? When you show up to a doctor and you’re like, Doctor, my shoulder hurts. He doesn’t say, Oh, I don’t want to be salesy. They show up and they fix the problem most of the time, right. And so but you see a lot of business owners that come up with these self limiting beliefs and stopping themselves from helping customers providing value and, you know, helping themselves.

So that’s one of the objections that I hear all the time.

Chuck Anderson 19:08
Yeah, it’s a common one. And I love what you said there because you know, to take that a step further, if we are letting our need to be liked or not to bother the people who shouldn’t be on our list anyways. And their shoulder hurts, we’re actually ripping them off by not following up and not repeating that, that communication.

And we’re failing to serve the people who need us to serve them. And so we’re looking at the wrong side of it. We’re trying not to bother the people who shouldn’t be on our list anyways. And we’re failing to serve the people who really need us.



Improving customer retention and referral strategies

– Picking up the phone for friendly conversations with customers
– Uncovering new opportunities through introductions and referrals


Mostafa Hosseini 19:51
Can I share another tip? Yes. So I learned I learned this from Chris Voss, the guy, the FBI negotiator, amazing. guy, yeah, amazing guy, we use his techniques every day. So let’s say you call a customer and on the phone, they’re actually angry and mad at you. And a lot of cases it is not because they don’t need you or because they’re mad at you, or is because you’re bothering them. It is because of the fact that there’s something going on in their life.

And then they’re mad or sad about it. And so if I see if I call you chuck and say, Hey, it’s me, I’m a staff I’m calling from personally, I’m following up because you downloaded my checklist. And you give me a hard time, here’s what I would say. I would say, Chuck, seems like you’re having a bad day. And watch them open up and talk about what’s going on in their life.

So you become their trusted adviser, and you listen to them, and you use and do what he calls mirroring and labeling of what’s going on. And then you establish and strengthen the relationship. Am I making sense?

Chuck Anderson 21:05
It makes perfect sense to me because I’ve read Chris’s book. And so I know his whole story about about that. And so, to me, I That makes perfect sense. Because how many times on calls, have we or either done this or been on the receiving end of this where someone’s having a bad day, but we continue to push our agenda of I’m going to make a sale, I’m going to present this offer. And what I heard you say is, let’s put that agenda aside.

Let’s just be human here for a moment. Yeah. And let’s connect. Yeah, absolutely. Yeah. You know, another great book that I reminds me of is How to Win Friends and Influence People by Dale Carnegie. And he was a great listener, people thought he was a great communicator, and just all around great guy. But if you take away what he was talking about in that book, it was about listening. Or it was all about listening and asking great questions.

So for sure, for sure.

Mostafa Hosseini 22:11
makes a huge difference when somebody’s having a bad day and say, You just say, seems like you’re having a bad day. And you just stay quiet. And see what happens, it’s very likely that they’re going to open up and talk about their bad day. And you’re actually a lot more likely to make a sale after listening to them, or do something productive than to just push your for your agenda and work on selling all day long.

Chuck Anderson 22:37
So I know that our audit, there’s going to be two types of people in this audience right now, there are going to be ones that are listening to this. And they are going to take what you’re saying, and they’re going to make changes. And they’re going to go and try something differently when they’re doing their follow up.

There’s going to be another group that hears us intellectually, and they want to do it, but they’re really not going to do it on their own and really should get some help. And, you know, this is a good segue into the theme of our show, which is collaboration and partnership. Because what I do in my business, anytime there’s something that I want to be doing, but I’m really not likely to do I find someone to work with, that can help me to get that done.

And that’s, that’s really what collaboration and partnerships are all about. And you would obviously be a very good person to collaborate and partner with if they are experiencing that. But I also want to just kind of touch on that. Because I know we’ve talked about this before, you know, how has collaboration and partnership played a role in your business and your journey?



Mentors who have impacted growth

– Learning from Tony Robbins and Jim Rohn through various mediums
– Coaching provides outside perspective to save time and money


Mostafa Hosseini 23:52
Oh, we basically build our business based on collaboration and Jay being and doing affiliate work with our network and the people that I know you and I are both part of an affiliate network. We’re basically anytime I want to promote anything, I reach out to my partners and to my friends and say, Hey, I’m promoting this who can help me and the people that can help me, help me with show up and there’s always mostly it’s a two way street, I help them they help me they have a list, I have a list.

And that’s how we promote our business. And it’s probably the easiest, fastest way to promote your business is through partnerships.

Chuck Anderson 24:31
Absolutely, with the promotion side, then there’s also like, sometimes we have missing pieces in our business. And while we so looking beyond promotion, sometimes we look as like wow. Well, I really, you know, need to be good at this. That’s not really my thing. Is there someone to partner with and collaborate with and, you know, I actually see you as someone who’s really that vital piece for anyone who were the follow up in their marketing, and their lead generation or their sales, is that missing piece?

And so what would you say to them right now because, you know, again, the curse of the entrepreneur, right? Like sometimes we get a great idea, instead of looking for a partner, or looking for where we can delegate that. Those of us who are chronic do it yourselfers we just launch into, you know, I’m going to do all of this. But in reality, we can’t do it all. So what would you say, to anyone who’s maybe struggling with this very thing in their business right now. So

Mostafa Hosseini 25:38
if you can, I mean, we, this is what we specialize in, this is what we do. If you want to delegate and outsource this to us, that’s one thing that we can take care of them that, that that’s our specialty. If you want to do it yourself, do maybe allocate an hour, half an hour every single day to follow up, or maybe just one day, during the week to make sure your follow ups are all done. And then or hire a person to take care of it for you.

Because like you said, we get busy and as entrepreneurs as as, as chief everything officers, we there is a ton to be done in a business. And there is no way we can do it all. There’s just simply no way. So either you delegate or you outsource or you’ve got to get it done. Or get a partner to do it for you. Right. Absolutely.



Recommended book: The Game of Life and How to Play It

– Blessing people instead of confronting them positively impacts outcomes
– Releasing burdens allows the universe to provide solutions



Chuck Anderson 26:32
And you know, and I taking that a step further, I think that one of us, you know, one of the things as entrepreneurs we need to do is not just grow our businesses, but grow ourselves, especially if we are those chronic do it yourselfers, or we’re doing too much.

And we’re not skilled at all of these things. And it’s something that, you know, my mentors and teachers have really helped me with over the past three decades. And so I’m always curious to ask all of my guests, and I’d love to hear from you, you know, who’ve been the most impactful, you know, leaders or mentors that have that you’ve learned the most from in your journey.

Mostafa Hosseini 27:13
I’ve learned quite a quite a bit from Tony Robbins, Jim Rohn, these two have probably have had the most impact on me. Just learning from them, I’ve listened to both their tapes and seminars and books, God knows how many times and it’s just, it’s just a matter of when you work with a mentor, or you work with a coach or a consultant who can give you feedback and they can they have that outside perspective to see what you’re going through.

It saves you a lot of time, money, headache, anxiety, frustration, and the rest of it. So you would actually it would cost you more to do it on your own and try to figure everything out on your own, versus working with a mentor or a coaching and track, you know, getting feedback from them.

Chuck Anderson 28:03
And you know, sometimes some, what we’re searching for the most can be found in books. And you know, in my early part of my journey, I bought a lot of books, I didn’t read a lot of books, I was a terrible reader. Thanks to audiobooks, I now have consumed all of the information I always want to do. So it’s been a game Jerry’s probably listened to 100 books in the last three years. So I’m just really, you know, soaking up all that information.

But so much of the great information is found in books. And I’m curious to ask you like, if you were to recommend one book to our listeners, that is you would consider to be a must read. What would you recommend?



Final advice: Follow up with your customers to get referrals

– Have a friendly conversation to rebuild relationships
– Ask how you can help and look for ways to give referrals



Mostafa Hosseini 28:49
So recently, a book that has been pretty life changing for me has been the game of life and how to play it with Florence Scovel Shinn, and I listened to the audio version on YouTube, and it’s been life changing, and it has helped me to relax a little bit.

And it has helped me with some changing perspectives. And you know, and the rest of it. So it’s been an amazing book. Sorry, sorry. It’s a book that I’ve gifted the most.

Chuck Anderson 29:29
And I love that it’s a book that was written so long ago that it’s now sort of part of the public domain, and it’s easy to get a hold of, and what I love about the older books is that, you know, a they they’re not all of this derivative work, but you get as close to the original message in the original intent as possible. And that’s what I love about that one.

And I remember when, when you and I were having our conversation a couple of weeks ago and Have you recommended this one and since that time, I’ve listened to this book five times. And it’s amazing how easy some things that were proving difficult some of the problems, some of the challenges, some of the frustrations that I was experiencing at the time.

Now, two weeks later, speaking to you again on a podcast interview, and those issues are gone. Amazing, amazing book. I love audiobooks for one. Second of all, super helpful advice. I would listen to those five more times this month, just based on what I’ve learned in in that book. And I’m curious to hear Mostafa, what is your number one takeaway from that book.

Mostafa Hosseini 30:47
There’s a chapter that she talks about blessing people that you have something against. So instead of going against them, and we, before we started, we talked about someone that say owes you money, and they’re not paid. And I’ve had that happening.

And so instead of just instead of bashing them and just working on really hard to get that money, she talks about like, blessing that person, maybe they’re going through a tough time. I don’t know what’s going on. But then once you bless them, and you send that positive vibe, the money comes in a lot easier and faster. And that, that that has been a a game changer for me. Another thing that I’m going to be real quick about is she talks about casting the burden.

And I love it, I was like, this is a problem that I don’t know what to do, I’m going to let God help me to fix this and, or universe or whatever you call it. And as soon as you if you let go of that problem, instead of being frustrated about it, things become a lot easier. So that’s what I got the most out of the book. So far, I

Chuck Anderson 32:09
and I would echo both of those things. Because though those are the I would say the top two things I’ve got from that as well. Listening to it, there was I had a client who was not paying their invoice, listen to this next thing, and we were getting very frustrated, I let go of it. Next thing, you know, boom, money shows up in my inbox, I didn’t have to think about it, I didn’t have to spend all of that energy worrying about something I didn’t need to worry about.

So that that’s the letting go part as well. So amazing book recommendation. You’re the first person that we’ve interviewed who’s recommended that one so there you go, you’ve earned that as well. So I really appreciate that recommendation.

And so overall must offer this has been an amazing experience and amazing interview. And I’m really excited to put this out there and have this help others in our audience who are, you know, again, so focused on I need, I need to bring in more money, I need more customers, I need more leads.

And what you do is amazing, because you actually help people get more from what they already have. They don’t need more lead generation. They don’t need more networking events. They don’t need to necessarily implement that new tactic or that new marketing strategy. There’s probably stuff that they have right now that they’re not taking advantage of such as and here’s the test for everyone.

If you’ve not emailed your list, your full list this month, or even last month, you should probably reach out to Mustapha because you’re not doing you’re not doing the bare minimum. And if you’re not doing the bare minimum, then you’re probably not doing the other things, either.

So Mostafa, for anyone who’s listening in and wants some more information or wants to kind of take the next steps in connecting with you and learning about this. What how do they do that? What are we and I know you’ve got a gift as well that we’re going to link to so tell everyone about that.

Mostafa Hosseini 34:20
For sure. So I’m sharing the blueprints is simple retention formula. That’s the step by step process to improve your follow up process and your customer retention process to increase profitability, get more appointments and more referrals for your business. And to get that you could go to that’s p e r s Forward slash V as in Victor. Q is in core.

And then I guess you guys could probably put the link in your in the show notes so people can download it. You can also search for me on LinkedIn Mostafa Hosseini, I’m on every platform that you could think of mostly active on LinkedIn, send me a message telling me You heard about me on Chuck’s podcast. And let’s have a conversation and see what we could do.

Chuck Anderson 35:08
Amazing. And we’ve Yes, we’ll definitely put the links in the show notes. Or if you’re watching the video version of that link is right beneath this video. And I highly encourage you to click that, go and download that free gift. And again, thank you for your generosity with this and just with everything that we’ve talked about here today.

And you know, as we bring this episode into its conclusion, if you were to give our audience just one final tip, or piece of advice, or words of wisdom, what would you say to them,

Mostafa Hosseini 35:44
I would say pick up the phone, and have a very friendly conversation with your list of customers. Begin with that list. That’s the most receptive list. Just follow up, say hi, and you don’t have to call to sell, have a very friendly conversation. And with that friendly conversation, you’d be surprised how often they’d be, they’d be saying, Oh, I also need you to do this for me, right, like business just comes out of it naturally.

However, that’s not the intention, the intention is to build a rebuilt or reactivate that relationship, see what you could do for them. And reach out to help maybe to make an introduction to give them a referral, and whatnot and see the magic that that will do for you in your business.

Chuck Anderson 36:29
Excellent words to end this by. And I highly recommend and challenge everyone listening right now to do exactly that. It will make a huge difference in your business. So Mostafa, thank you for being an amazing guest today and to my audience, thank you for being here as well.

And all of this is for nothing if you don’t take action, we’ve given you some great actionable steps here today. Take the next step, download Mustafa’s free gift, and then start to implement this follow up in your business in a new way. And, and one other thing, phone, a customer today, phone a customer today and just have a great conversation and see how some of this frustration that you might be feeling in your business goes away so quickly when you just get yourself back into service.

Never give up on your big dream never give up on your business. There’s always a there’s always a solution to every problem. And you know, we have so many amazing friends and colleagues and partners who like Mustapha who can who can help to solve problems. So reach out if you need help. And in the meantime, keep being awesome.

Keep moving forward in the pursuit of your big vision and making your business dreams a reality. And we’ll see you here for the next one. Thank you everyone. Thank you

To your massive success 

Mostafa Hosseini


PS: Download our Customer Retention Checklist and start booking appointments today! 













What are referrals and how can they help my business?

Referrals are when happy customers tell their friends and family about your business. It's like a super cool recommendation! Referral programs reward these customers for spreading the word, which can bring in new customers, boost your sales (the number of things you sell!), and help you keep existing customers happy (that's called customer retention!).

How does a referral program work?

Imagine you have a lemonade stand with the tastiest lemonade ever! A referral program is like giving your friends special codes or coupons to share. When someone uses that code to buy your lemonade, you might give them a discount and maybe even give your friend a free cup for the referral!

Why are referrals important for marketing?

Marketing is like telling everyone how awesome your lemonade stand is. Referrals are like your friends telling everyone too! People often trust recommendations from friends more than just regular ads, so referrals are a powerful marketing tool.

How can I follow up with potential customers who come through referrals?

Following up means thanking the person who referred their friend and maybe even offering them a reward. You can also thank the new customer for trying your lemonade and ask if they have any questions. This shows you care and helps keep them happy, which might lead to more sales in the future!

Can referrals help my business grow?

Absolutely! By turning happy customers into brand ambassadors (fancy word for someone who recommends your business), referrals can bring in new customers and boost your sales. This helps your lemonade stand grow and become even more successful!

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