Mastering the Art of Sales Follow Up

Play Video about Mastering the Art of Sales Follow Up - The Secret to Sales Success Extract the Most Lead Out of Your Customer List with Mostafa Hosseini

Starting a call center for customer retention and sales follow up

– Sharing the journey from marketing agency to call center focus on sales follow up.
– Successful formula for customer retention and follow-up leading to call center.
– Importance of staying in touch with existing customers and prospects.
– Addressing challenges of reaching out systematically while solving problems.



Connie Whitman 03:14
Thanks for being here Mostafa.

Mostafa Hosseini 03:15
Thank you. Hey, great to be here. Great to see you. I know we always have good conversations. And so I look forward to this, Connie.

Connie Whitman 03:22
Yes, 100%. And this is cool stuff, what you’re doing with this call center, and it’s vitally needed. So I just want everybody to understand, like, Where the heck did this call center come from? And why did you start with this follow up kind of endeavor with for businesses,

Mostafa Hosseini 03:39
for sure. So let me share the story of where I come from and how I ended up here. I went to school for marketing. And I ran a marketing agency from 2010 to 2018. And we did, we did full service, digital marketing for our clients. Now, back in the day, I learned from Dan Kennedy about the power of follow up, and customer retention and how nobody does it.

And it’s like a low hanging fruit. And it’s so easy to do it, but again, and it’s very profitable as well. So what would happen as like, every time I ran out of cash, or customers and appointments and leads and whatnot, I would pull my hair out for a few days, and I would worry about it. And then I would slowly come to my senses.

And I realized that I have a list of customers. So what I would do is I would pick up the phone, we will make a round of calls to our list. And on the day of or shortly after, we would get cash, appointments, introductions, referrals, you name it. So no, this is cool. This actually works we would get like 30 to 50% conversion rates on our calls, like literally out of every 10 call, we would get two to five forms of conversion whether it’s like an upsell someone, someone would buy more stuff from us make an introduction or make an appointment so we could chat with them later about what we could Okay, so I started kept doing this.

And I started doing this. And I started teaching it at simple marketing formula, which we joined us back a couple of years ago or so.

Connie Whitman 05:09
My sister too, she’s still stressed out you she learned so much. Yes.

Mostafa Hosseini 05:14
Appreciate it. Yeah. And so the last module was always customer retention. So we go over, here’s the offer, how do we find customers? How do we convert them? And the last piece, like, you got to keep your customers and you got to follow up with them. So I was like, people, here’s the script, here’s the process, pick this up.

And I will share the script and the process in the course, like, get this follow the script, and you’re going to see your results today. And nobody would do it. And I was like, Oh, that’s interesting. So we I tried it a few times. Then later on, we had a guy who was making calls for us. And a few times I asked him, and he was looking for more work, than I asked people in the course.

Like, Hey, guys, I have I have a guy who can make calls for you to your list, who unscented introduction, everybody. It’s like, oh, that’s an interesting, interesting, then later on, it dawned on me, and I’m like, what if we do it for you, and we manage it for you, who wants us to do that? Everybody. So that’s how we ended up doing the call center. 

And over two years, customer retention and follow up has been our most profitable, highest converting marketing activity period. And so that was the story on how we got into the call center. So we started a call center specializing in follow ups, retention, customer retention, and referrals. So we fix a follow up problem.

Connie Whitman 06:33
And you know, it’s brilliant. And you and I spoke the other day, and I was like, wow, we every and here’s the other thing, which I laugh that it’s the easiest, like in my sales process, right? It’s the last step. It’s the easiest step because you have a relationship with these people. So by sending them an email, how, how is everything going right?

Did the thing we created for you or help you with? You know, I’d love some feedback. Oh, let’s jump on a call. Staying in touch is the easiest piece of the puzzle versus generating new leads, which is money and time that this is such a simple way to generate business. And you know, me being in sales for 40 years, I’ve lived off of referrals. 20 years, I’ve lived off of referrals at my, my clients, they hire me for 510 1520 years that I’m working with that same group of people who bring me more people, because they know you, they like you, they trust you, you get the results for them. And yet we don’t make those follow up calls.

Like it makes my brain hurt when like I go, What do you mean, you didn’t make your follow up calls? Like what are you talking about? So everything you’re saying is so brilliant. So here’s my next question. Why? Because now you started this call center based on the need that was out there and that I want to comment to everybody listening.

Notice Mustafa didn’t say, I’m going to create a call center because I think people need help with follow up. He asked people said, Would you want us to do it for you? Hell yeah, was the response. And then he created the call center. So just a little tip in there as well. But talk to me about why do you think or why have these clients told you? They’re not following up? Like, what’s the glitch there? So,

Mostafa Hosseini 08:16
to my surprise, most people actually hate to pick up the phone, and they’re afraid of having conversations straight up. And that’s the short answer. And I thought I was like it because it’s natural to me, like, give me a number, I’ll call them up, I’ll chat with them.

Especially if I have a relationship for them. It’s a no brainer. If I’ve done something for them or with them, or there is there is some sort of, there’s a transaction happening of some sort. They opted in to get something or a day where they’re my existing customer, past customer, whatnot, I would do that in a heartbeat. But people hate to do that. And I have to learn that the hard way and the long way which tells you how smart I am.

Like, I’m like people here’s the script, it works and nobody would do it. So that’s that that’s why like we don’t want to pick up the phone.

Connie Whitman 09:11
And you know what’s funny is I had a call with one of my power partners you know, we refer to each other and we support each other we met this morning and something always comes from it. As we’re chatting we’re like oh my god, you need to meet this one. You need to meet that one.

We’re I have to send just before we jumped on because I hung up there I got one quick email but there’s two more emails I have to send doing an intro from a conversation and she’s doing the same thing for me for the book I’m sponsoring it’s so easy yet nobody does it so I Yeah, I’m a little baffled when I hear that as well because you know the person you’re reaching out to it’s not like it’s a cold call. This is like to me a super warm building relationship call right

Mostafa Hosseini 09:51
100% So what where can I share what we do in the context

Connie Whitman 09:57
of week? Yeah, because that that will help People who say, Well, I could do this. So go ahead, share that. That’s great. So,

Mostafa Hosseini 10:03
so the biggest problem that we solve is the fact that most businesses have a list of prospects, customers, existing customers, past customers, and they’re out there spending a ton of time and money to find new customers, while totally ignoring their existing list of people. Yeah. So that people are being ignored.

The second biggest problem that we solve is that some of these people they know, they should stay in touch with their list, but they don’t have the time, the manpower, the resources and the systems to do it. And like I mentioned earlier, most of them hate to pick up the phone. And so and then we only work with an existing list of people. Look, it’s so much easier if somebody downloaded a checklist, let’s say. 

And let’s say the checklist was Connie seven step sales process to improve your overall sales and numbers and whatnot.

So I could call him up and say, Hey, can I speak to Johnny? Right? And Johnny says, yeah, it’s Johnny and I say Johnny’s stuff I work with Connie Whitman. Did I catch you at a bad time? He may say yes or no, well, go ahead, what’s up and be like, look, the reason that I’m calling is our system shows that you have downloaded a checklist about improving your sales process.

Does that ring a bell? Oh, yeah, I did that the other day? Well, I’m just wondering, if you have a minute to talk about that. Right? Then I have a reason to call them I followed up on under action, then I’d be like, Look, I’m pretty sure you were not trying to waste your time when you were downloading this checklist. Do you mind if we talk about what the problems that are top of mind for you when it comes to sales? Right?

Then I’m tapping into the problem. Right? So they’ll be like, alright, what is the biggest challenge you’re trying to solve? Then they’ll tell me what’s going on there. We’re going to confirm that. Is this a problem that you want to fix? Would you like us to help you with that? Notice, I’m not pushy. I’m not. I’m asking like, do you want do you want to fix this? If they say no, I’ll be like, no problem. Let’s just move on. But if they say yes, then we work on looking at deployment.



Sales process improvement and referral generation

– Example script for sales follow up calls focusing on problems and offering help
– Ending calls by respectfully requesting referrals
– Story of saving client money through lower cost approach leading to referrals



Connie Whitman 12:11
And there’s the lead, right. And it’s as simple as doing something with the lead that came in, we’re spending all this money on lead generation and landing pages and all the technology to support this stuff. And the technology of a telephone or now with Zoom, there’s, it’s a beautiful way for us to connect and see the person, not just hear a voice on the other end, and you could share screens and show a resource that might help them right here right now.

So we’re always adding value as well. It’s the form of I think new business development personally. And oh, by the way, that’s how we get referrals. So the other funny thing, too, is right and stuff. And when you have those calls, and they’re like, Oh, that’s so nice of you to follow up, I really appreciate it. No one ever does that.

You’ve differentiated yourself in the marketplace. So that’s kind of cool. Then the other thing too, is once you prove yourself, and you say to them, Listen, I’m always looking to grow my business. And I hope I could support you with your business with referrals and stuff. Is there anybody that maybe I can help what I did with you that I could do for them. And now it’s tangible. They know what you did for them. Now they refer somebody who needs exactly what they needed. It becomes like an 80% close ratio versus a 10 or 20%.

So the automation, I’m not saying stop automation, but we have to do a better with the touchy feely and I don’t mean that in a weird way. But that connectivity that we have with clients 100%

Mostafa Hosseini 13:33
And we always ask for a referral, even if the person in front of us says, Look, I’m not interested right now, then we end the call with look, I totally understand you might you’re not in the marketplace right now. But who do you know that might be having this problem that we could help? Yep. A bunch of people say I don’t know anybody.

But I’m just looking for that. Two to five people out of out of 100 100 calls? That’s a yes, I know, either one or five people and you don’t you never know, maybe they’re going to introduce you to a community of people. That could it turn into something and like you said, the conversion rates on referrals are between 50 to 80%. It’s like so much easier. And therefore the profits are so much higher.



The importance of following up with leads and customers

– Money left on table by not following up with leads and customers
– Value of existing customers who may need services again in future
– Story of persistent sales follow up leading to new connection and opportunity
– Giving people space and not taking non-response personally



Connie Whitman 14:16
I’ll share a quick story. So I had a client banks, you know, my corporate clients or banks miss stuff, and it was a bank up in I want to say Vermont’s very tiny little bank, I think he had like two or three branches in the network, and loved me, I loved what I was doing. He knew I can help him. And he was ready to hire me. And I said to him, I’m too expensive.

You’re not going to get the return on the investment that you should. And he had a really bright young man who he just hired in marketing, and they were really starting to build right the culture of the organization. I said, let me work with him. I think I could get him to do meetings and stuff like that. So hire me as a consultant not to come in and physically do the training. It’ll be a lower price point, but I think we could get quick results for you. 

What do you think? And he was like, but I want to hire you. I’m like, but it’s too much money for what you’re trying to accomplish.

Let’s try it my way he was on board with it. I made a few $1,000 where I could have made 30 or 40 grand, right. And he ended up sending me so many referrals of other CEOs that other banks that because I did the right thing. And for that, plus I got the results, doing it my way right saving in the money. He was like everybody needs to know Connie Whitman, right.

So that’s the value of number one doing the right thing. But and I didn’t even have to ask him for referral just because I did such a good job. He started naturally referring me. This is the power of what Mostafa and I are talking about today, it’s creating that dynamic referral process, right, just by by doing the right thing for the client. That’s really what we’re talking about. Right. 100%


Sales Follow up strategies

– Emphasis on consistent, respectful follow-up citing personal experience.
– Strategy of clear, respectful voicemails/emails avoiding pushiness.
– Immediate response received every time this approach used.


Mostafa Hosseini 15:51
and that you did the right job of down selling him. Yeah, instead of trying to get 3040 grand? Absolutely. Most people would do most people would attempt to do that. Yeah.

Connie Whitman 16:02
I made hundreds of 1000s of dollars. Exactly. Right. So like, think before you you know, you throw the baby out with the bathwater that old saying you played the long game. It’s always the long game was stuff and I know you’re philosophically the same thing, right?

What are the clients need? How can I support it? And we keep you know, circling and circling? Because needs change also for our clients. Right? So another question for you. What are the top three? I know where I say, but what are the top three businesses? Places where businesses leave money on the table? What do you see in your world?

Mostafa Hosseini 16:36
So you already touched on this, like people have spent a lot of money to find new leads? The leads come in, and they don’t follow up with them. So in my experience, been in the marketing world for the past 1213 years, it costs us an average of 300 to $1,000. To get a lead. Yeah, yeah. Okay, that’s a combination of money, time and other resources that you have to put in.

So he spent all that money, bring the lead in, at most people don’t even have a conversation with the lead. Excuse me. So they don’t, they don’t follow up with the lead. They leave the lead on the table and the money on the table. And if that person is just hanging in there, but by themselves, and their challenges are the problems are not fixed.

Right? So that’s the very first place where people don’t follow up and delete is gone. Opportunity. I learned this from Jeff Walker, the launch guy. Yep. That 80% of transactions happen within 18 month of the first point of contact. Yep. And guess what 99.9% of businesses don’t stay in touch with their contacts, right? Never not even a month, never mind 18 month, and they’re leaving multiple 6/8 figures on the table, depending on the type of business there ain’t Right.

So that’s the first place. Second place is their existing customers. So most businesses don’t stay in touch with their customers, as long as the customer is paying. You ever had a problem, like your vendors call you the moment your credit card declines, they pick up the phone with like, Hey, your payment declined, or you you’re not paying us and that’s when they call you. Right?

And you’re like, Dude, I’ve been paying you like for five years straight every month. And the first time that I hear from you is when the payment declines. That’s a big problem. So you should stay in touch with your existing customers on a recurring basis. Now, here’s the third place. Previous customers, you know, past customers, we would stay in touch with them. Because they, we could reactivate them. We could get referrals from them. And the rest


Sales philosophy and ideal client

– Willingness to help fix problems even if seen as pest due to product belief.
– Importance of over-delivering on promises citing referrals as key indicator.
– Profile of established multi-six figure businesses as ideal clients.


Connie Whitman 18:51
of it. Yeah. Life.

Mostafa Hosseini 18:54
So leads existing customers past customers. Yeah.

Connie Whitman 18:57
Because past customers, even if they don’t need me now, a year from now it can change and they need me again, right? Because maybe their business they’re taking on a different business venture. And they don’t have it quite narrowed in on to their sales presentation. Right?

So you never know because things change business change, we evolve right you’re doing you and I reconnected you know, we have a talk probably about six months and we were like, Hey, miss each other what’s going on? How you doing? Let’s jump on a zoom call. He decided to talk to me about the call center. I’m like, Dude, we got to do a show. This is such an important topic. Such a great resource. You know? Yeah, let’s do it. Right bing bang boom.

And we’re recording a show for from Mustafa because I like him. He I had his class. I follow him. It works. This is so simple. It’s ridiculous. And yet and here’s the other thing I see with my clients with stuff. They make things more complicated than it has to be and what we’re talking about people I know they’re listening going, these two are out of their mind. That sounds so easy. It is that easy what we’re describing, and the results become exponential for you just have to make it a habit, right. 100%

Mostafa Hosseini 20:07
Connect. Can I share some some details of our story like recent? Yes, you knew? Well, I went through my list. And I’m like, I haven’t chatted with Connie. So I have a habit of reaching out to people once or twice a year to have a conversation like that. So I message Connie and Connie, we should probably chat, Connie. No response.

And then, and then I think I followed up once or twice. And Connie, we should probably chat. No response. Then I said I sent probably second or third message said, Connie, are you mad at me? I was joking. I was joking, right? And Connie is like, Oh, I’m sorry. I don’t check Facebook. 

Yeah, let’s connect Let’s talk. And then we connected we had a conversation. And that’s basically why we’re here. Right? And we don’t know what’s going to transpire. I’m going to refer Connie to people call him is probably going to refer people to me. We don’t know what’s going to transpire out of this show who’s going to see it and what’s going to happen. But if I didn’t we didn’t do that little follow up piece. This thing would not happen. So you had to change

Connie Whitman 21:07
on my own show stuff. You had to shave me on my

Mostafa Hosseini 21:11
you literally didn’t check your Facebook and yet, so I’m talking about the power of the simple fall. And here’s the fact most people would probably get offended the first time they didn’t didn’t hear back. Like Connie hates me and we’re not going to talk right. I’m never gonna follow up with her again. Yeah. And well, I turned into a joke like Connie, are you mad at me? She’s like, No, I’m not mad at you. I’m just busy. 

And and here’s the thing, give people some room because they’re busy. That’s right, right. They got a business they got a life they have things to do. And I’m I am not the center of Connie’s world.

Connie Whitman 21:46
That is true. I love you bought.

Mostafa Hosseini 21:48
I love you. But I’ve got other things to do so. And

Connie Whitman 21:53
it’s funny, too. That’s another thing we’ve stopped for. Right. So like, at the end, I’m going to share Mustafa’s contact information. And before I said, email, what’s the best way to get I always ask my guests? What’s the best way if somebody has a specific question for you, Mostafa, and he says, I’m on LinkedIn more than one email. So LinkedIn would be the best place and I said, Okay, perfect. 

People ask me and I say, LinkedIn or email. I’m rarely on Facebook. And I’ll tell you what, exactly what happened. Just so everybody understands this. I wasn’t mad at Mustafa. I wasn’t like, Oh, he’s bothering me. It was like, Oh, I do have to reach out to him. You know what, I have to get my calendar like, I don’t have time right now. I’ll go back to it later. And I never went back. I probably got busy and you forgot it. 

And I’m not on Facebook every day it dropped through the cracks. You sent it again. I’m like, my bad I got it. I got to connect with him. It was just bad timing. I was busy. And then the third time when he said, Are you mad at me? I felt so bad because I thought I didn’t respond. And Mustafa knows that’s not like me because I am responsive. I felt that and I didn’t respond because I felt bad. I responded because I certainly didn’t want you to think that I was mad at you for sure that even though we were joking, right? 

But what if, and it was me who dropped the ball because I was busy. So if he hadn’t followed up with me, we wouldn’t be having the show, which I think is really important. And we’ve never I’ve never done a show on follow up. So you see how the magic works by just doing that persistent. And my follow up I’ll share with you stuff I didn’t in my intro. 

My when I tease when I trained it’s called CPR because I believe that we have to keep breath into those relationships. So we have to do CPR and CPR stands for consistent, persistent, respectful follow up. And what Mustafa did was persistent, consistent and very respectful. He didn’t every day, why aren’t you responding? 

Or he was a jerk about it. Right? He was respectful of my time. So all of those things come into the mix of what we’re talking about today.

Mostafa Hosseini 23:55
I never say can I share a personal story here? Absolutely. Please. I was trialing a software a video software recently. And one of their sales team I had a chat with him share a couple of feedback about feedbacks about their software and how to improve it and he didn’t like it. And and then what happened was seven days later he goes going back to consistent, persistent and respectful. He emails me back and says Are you done with the trial or should I shut you down?

I’m like, Are you serious bro? Me he was following up. Like that respectful, respectful piece is important. Be nice to people. And let me add one more thing to this follow up is appalling by the way, our people are busy. And so we keep nicely and like respectfully and consistently following up until it’s the right moment for them to talk to us. That’s right. And they keep brushing us off like And they’re like, look, I don’t have time right now. And I’m like, You know what?

This guy’s a busy guy like, he doesn’t have time. No problem. I’ll call you next week. I’ll call you The week after or next month. And then quite often, when we do it consistently in the respectfully, and we finally get a hold of them, they’re like, Thank you for following up. Yeah. And thank you for putting up with me. And I’m really glad that you did. Because if you didn’t do it, we would not be here today. Absolutely. And, yeah. So don’t give up what I’m trying to say. Yeah.

Connie Whitman 25:32
And here’s the other thing I’m always asked, well, when should it like, how frequently should I follow up? It depends on your industry, it depends on the price point, there’s a whole bunch of mechanics that go into it. But here’s the bottom line, customers need to hear from us. 15 to 18 times typically could be even higher now, before they’ll even say, Hey, I think I want to talk to you, or hey, are you the one who does meanwhile, you sent them? 15 emails, right?

You’re thinking yes, me? Here’s that 15 to 18. Everybody thinks it has to be a zoom or a phone call? No, no, no, it could be a mailing. It could be an article you share. It could be an LinkedIn post, it could be an email on your newsletter, it could be a free giveaway that you’re part of that 15 to 18 could be in multiple ways. And then that when they’re ready for you, they know how to find you.

And here’s the last thing I will share with that when I email and I think I think now I’m bridging that possibly getting a little pushy, because they’re not responding to my emails at all. This is the email, I will send them the stuff or the message, I believe, hey, listen, it’s kind of Whitman, if it’s a voicemail, and I’ll say, I never want to be a pest to anyone, I am very diligent with my follow up, because you matter to me. This will be my last phone call, I promise. I am here if you need me.

But I will not call you again. Because I just I don’t want to become that icky person. Right? Do you know, inevitably I get a phone call back? No, I’ve just been busy. You can never be pushy, Connie, we love you or the email. As soon as I send that they respond. My bad, I was rude. And you know, I was busy.

Connie, please, please keep your emails coming timings off. And I say listen, I’m going to keep the emails coming, you’re in my newsletter, or follow up in three months, would that be okay? And now you’re getting their approval, and you’re showing that you’re respectful and how you follow up. And evidently, every time I do that voicemail or email, I get an immediate response. So don’t think that you assume you’re being the pain of the behind.

Don’t let them know you don’t want to be a pest. But you want to be diligent with your follow up and articulate that very clearly. And people will open the door for you. It’s amazing. It’s just amazing.

Mostafa Hosseini 27:45
So can I share my sales philosophy? Yes. So my sales philosophy is that I believe in my product, so much so that if I see a person having a problem that I can fix, and I help that can help them resolve that issue. I hold myself responsible enough to even be called a pest. So eventually, I can help them fix that problem. Because I believe that if I don’t do that I would hurt them, their business, their team members, their customers, their families, and everyone around them.

But let’s say someone has a sales problem. And let’s say that I could help them fix that problem. Right? If I don’t do that, I’d be hurting them quite a bit. That’s right. So maybe I need to be consistent and respectful to get the owner out of his own way.

So I can help him. That’s right. And I’m okay being called many names and whatever they want to call me. But eventually, when I help them. Maybe one day, they’re gonna be like, and then here’s another thing I’ve heard myself. I’m glad you stayed with me until we got this done. That’s right. Because if you didn’t do that, we wouldn’t have fixed the problem. Yeah,

Connie Whitman 28:58
and that’s the other problem I see in our industry. You know, being in the digital space. Mustafa people are great with their lead magnets and their marketing and their messaging, right. And they get the response in and they make the sale, right?

They’ll sell the product or service and what you just described, I want everybody to really hear it because they’re really good at the marketing. They’re good at the sales conversation. To me they’re a little bit of a con artist with what I’m going to say next. They don’t deliver what they promised. That’s the ick factor. Okay, so you made the sale yippie ke to me, that’s not the proof in the pudding.

The proof in the pudding is not only did you make the sale but you over deliver now people are referring to you saying Holy crap, she little delivers the best stuff, man, you know how much money I made working with Connie, you need to work with Connie. They’re the kind of referrals I get, right? Because I over deliver. And you know, and I know and I’ve seen it and we’ve seen it in the marketplace, where they’re great at the sales pitch but then they don’t deliver so what Mustafa just said, he’s like, Oh no, you’re Gotta finish this with me. Because I know we’re leaving results on the table and you over deliver as well.

So I just want everybody to hear that piece. You don’t just make the sale and go up K, money’s in the bank account. Now you have to put the pedal to the metal and deliver what you’re promising for the client, for sure. For sure, yeah. Talk to me about for this new adventure you’re on which I just love, who is the ideal client, so people listening, they’ll understand if they’re too small, or if they’re right in the sweet spot of who you can help. For

Mostafa Hosseini 30:28
sure. So we work mostly established businesses that are doing multiple six figures, probably higher six figures to seven figures, and they have a proven high ticket offer that as north of 5k. So they either start small, and they end up in 5k or higher 510 2030 $100,000. And those are the type of businesses that we work with. We work with some coaching companies, some home improvement companies, and some some medical clinic has clinics as well. Yeah,

Connie Whitman 30:56
really nice, really nice. So guys, if you fit that criteria, or if sales managers on you know, listening to the show, or executives of organizations, if you fall within that criteria, I just jump on a call with Mustafa, he’ll let you know if he can help you. And here’s the other cool thing about most stuff, every time we talk to we’re always sharing resources.

So even if this isn’t a perfect fit, I am 90% Sure, you probably know someone that can help you with whatever your situation is. You have a very robust network like I do, Mustafa. So again, because you play in this world, I think it’d be able to help people. So here’s the deal, go to Mustafa’s website, which is, and its www.persy

I will put that in the show notes. Additionally, Mustafa is giving a beautiful gift, which I love. It’s the blueprint to simple retention formula. I’m gonna put the link in the show notes, so you don’t have to worry about writing it down. And the last thing is, if you really have a question that you want to just chat with Mustafa directly and not just be on his email list, I’m going to put his LinkedIn connection in the show notes as well message him connect with him, and then you can pick his brain.

Additionally, once you’re on LinkedIn, and tours email list, you’ll start to see the stuff that he’s doing, you’ll get a little familiar with them. And then you’ll know if you’re the right fit for what he’s creating in his world. So anything else you want to add Mustafa for that?

Mostafa Hosseini 32:25
Yeah, so download the blueprint to the simple retention formula that’s like a step by step process to do the proper follow up, keep your customers get repeating business and recurring revenue and increase your profits, getting your customer keeping your customers happier.

And this is like low hanging fruit that most people don’t do. And if you want to help with that, we are here to help. If you wanted to have a conversation on our websites, there are probably different opportunities to book a call with me and I’ll jump on a call. And like Connie said, If I can help I’ll let you know if I can’t. I’ll be pretty honest about that as well. I’ll introduce you to someone that can. Absolutely

Connie Whitman 33:05
so thank you again, most stuff on so you kicked me in the butt

Mostafa Hosseini 33:12
with the power of follow up it

Connie Whitman 33:14
see isn’t that funny that this was an exact example of the follow up that we’re talking about. And again, it was just because I was busy not because I felt like he was a pastor I didn’t want none of that even entered my mind. Busy.

So again, be consistent, persistent and respectful. Do your CPR follow up? You heard it here first. And thanks again this stuff and for being on always fun. And I love hanging out with you. You’re a gym. Thanks Likewise.

Thank you. And I hope you will join me weekly as we question build and discover together no matter where you are in your business, your career in your sales and your communication skills. I’ve got your back my gut my guests have your back and I do hope that the information we provide you know information is a beautiful thing. Please do something with the information and the tips. And Mustafa literally gave you his script.

I gave you my email and my script that I say on the phone, start playing with it make it yours and see the magic that happens information into action creature creates reaction and magic and that’s what my guests and I hope for you so thank you for tuning in. As always, you’ve been listening to changing the sales game with me your host Connie Whitman on web talk

As always, I wish you an inspired week filled with joy and magic. Thanks everybody. Have a great one.

To your massive success 

Mostafa Hosseini


PS: Download our Customer Retention Checklist and start booking appointments today! 

Mastering the Art of Sales Follow Up - The Secret to Sales Success Extract the Most Lead Out of Your Customer List with Mostafa Hosseini


What is sales follow up?

Imagine you're at a lemonade stand and someone asks about your super refreshing lemonade. You tell them all about it, and they seem interested, but they walk away without buying any. A sales follow up is like calling out to that person and saying, Hey! Did you forget about my awesome lemonade? It's the perfect thirst quencher on a hot day! In sales, it's when you check in with someone who showed interest in something you sell, but didn't buy it right away.

Why is following up with customers important?

Sometimes people forget things, or they might need a little more information before they decide to buy something. By following up, you can gently remind them about your cool product and answer any questions they might have. It's like giving them another chance to try your delicious lemonade!

What's an example of a good sales follow up?

Let's say you sell really fun jump ropes. You might call someone who looked at your jump ropes online and ask if they have any questions about the different colors or sizes. You could even offer them a discount on their first purchase!

Do I always have to follow up in person?

Nope! There are lots of ways to follow up. You can call someone, send a friendly email, or even leave a message. It's all about finding a way to connect and see if they need any help.

Isn't following up annoying?

Not if you do it nicely! A good follow up should be helpful and friendly, not pushy. It's like reminding your friend about the awesome movie you both wanted to see – you're just excited to share it with them!

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