LinkedIn Marketing: Boost Your Leads and Engagement Today – ep 100

Mostafa Hosseini  00:03

Welcome to Episode 100 of the daily confidence for entrepreneurs. In this episode, you will discover, discover why LinkedIn is a brilliant, brilliant platform to generate leads the secret to making your profile better than your competition. The key to make people want to speak with you. And you will watch Mustapha get exposed and coached by Jason Osbourne. And Jason is going to do a profile tear down on my LinkedIn profile, and everybody’s going to see it.

And I’m going to be exposed and coached live. Now. This gang is episode 100 of the daily confidence for entrepreneurs. It’s been about two years or so we started in the beginning of COVID. And I would have never thought that I would do 100 episodes in my podcast on my show. So I’m proud of it. And I personally have come a long way. Like if you check the early episodes and episodes, the first 10 episodes, I could barely talk and speak. And now I’ve learned basically how to, I guess, better listened to people how to ask better questions, how to run the show, how to handle issues that happened during the show. So I’ve come a long way.

And I’ve come I have a very long way still to go. And the show has allowed me to connect with a lot of amazing people like Jason here. And it’s been nothing but but good. And I’ve learned quite a bit. So let me do it a proper introduction to my friend Jason Osbourne here. And we’re going to dive into a very cool, interesting and useful conversation because a lot of people actually could use LinkedIn to generate leads to get exposure and the rest of it.

And we’re going to talk about all of that. So Jason actually gave me a very brief introduction, and I’m going to let let him do the rest and introduce himself after. So Jason Osborne is a leading expert on LinkedIn, showing businesses around the globe how to generate high quality leads without being spammy or paying for ads. Welcome, Jason. Hey,

Jason Osborn  02:17

Mostafa, it’s great to be here, man. Thanks for a great episode.

Mostafa Hosseini  02:22

Thank you, great to have you. And I am excited about this episode, and talking with you and honestly tearing down my LinkedIn profile and see what we could get out of it, basically. So Jason, let’s get into it. What is your story?

Jason Osborn  02:42

My story. So I had started online marketing 16, almost 17 years ago. But it was a bit of a journey. I am from Texas, originally, I moved to Ireland about 17 years ago. And then I live here in the UK in the north of England near Leeds. So when I moved to Ireland, I was looking for business to start up, I’ve always been quite entrepreneurial have my first business when I was 20, back in Texas selling window coverings selling blinds.

And when I moved to Ireland, I didn’t or didn’t mind doing kind of like a brick and mortar type business. But I kept hearing and was really intrigued by this whole internet marketing thing. You know, this online business world, it was kind of wild, wild west days back then. But I was just really, really fascinated with it. And I’ve always been really big on impact and helping people. So I thought, well, what if I can combine these two things of interest to me.

And so I trained up as a life coach, I started marketing myself online, didn’t really have a clue what I was doing online, but loved it. And I just thought it was a lot of fun. And within 18 months, I had built up an email list of 9000 people I built up a world worldwide business, I was coaching people in 13 different countries.

And I started here it was started getting a lot of questions from people saying, well, how are you doing this? Like? What is all what are you doing? And so my mentor at the time, advised me to transition my business over to helping people with their online marketing and online businesses. And so that’s what I did. So for the last 12 years or so, in one form or another, I’ve been involved in online business and helping people. And about four years, almost four years ago now is when I really got focused in on LinkedIn, we can dive more into that and kind of what I’ve learned in my journey with that, because it just kind of came about it wasn’t something I was looking for.

But I just kept hearing more and more people talking about how LinkedIn was an amazing platform to generate leads and business and I was like, come on really get out of here. Like it’s just a it’s just a resume website, isn’t it and and so that’s where my my journey for LinkedIn specifically began. And now of course I I mentor people all over the world on how to use LinkedIn to generate leads to to create business opportunities and market themselves through LinkedIn, which is a lot of fun. So that’s a very short story of my journey to where I am today.

Mostafa Hosseini  05:15

Love it. Well, you’ve come a long way like, morning. Were you born in Texas?

Jason Osborn  05:20

I was actually born in Phoenix, Arizona, but I grew up in Texas. Oh, wow.

Mostafa Hosseini  05:24

Okay, so born in US moved to UK, you’ve come a long way you did life coaching and you, you also sold window coverings? And in the online world and the rest of it? Wow, that’s very interesting story. And I know you’ve already touched on this. But can you give us more specific about what you do these days? And who you serve?

Jason Osborn  05:48

Yeah, sure. So the primary people that I work with are anyone that is b2b, or what I call business to professional. So let’s say you’re a coach or consultant, and your ideal type of prospects would be professionals. And you know, it could just be people as well. But it’s professionals, I like in the frame of what we do on LinkedIn, because the LinkedIn, average income is way higher than Facebook and Instagram decision makers are there.

And then also work with some people that have, some of them are business to consumer, but how we reframe what they do to be able to market themselves on LinkedIn, we do that as well. So coaches, consultants, advisors, be to be anyone selling, you know, business to business consulting, or products or services. So it’s a wide range, and we work with people all over the world. So because it’s a worldwide platform, so we can do that. Fantastic.

Mostafa Hosseini  06:45

And now you specialize in LinkedIn.

Jason Osborn  06:48

Yeah, yep. Specifically, specifically on LinkedIn. Yeah.

Mostafa Hosseini  06:52

Fantastic. So Jason, what are the biggest mistakes that you see professionals and business owners make on LinkedIn?

Jason Osborn  07:03

The number one biggest mistake that I see is people still use. Look, there’s two I’ll give two, they still use it as a type of resume or CV website where they make their profile all about them. Will, will go through your profile and look at Mustafa, and will, even if yours isn’t all about you, I’ll talk about the kind of the most common mistakes that people make around that because people still create their profile like a online business card.

But when you are wanting to generate leads and create interest from prospects, the reality is people don’t really care about your history of CV resume, job history, stuff like that. They want to know, how can you help me. So it has to be reframed. The second mistake that I see people making all the time is my wreck. Someone just sent me a message on LinkedIn earlier today. And I asked them, what’s the what’s your biggest challenge on LinkedIn, and I said, I just don’t get it.

I just don’t understand the platform. And I get that all the time. And the reason why is because people try to use LinkedIn like they do Facebook or Instagram, and you can’t, it’s a different platform. When people come onto the platform, the psychology mindset that they have, when they come onto the platform is very different. So we can dive into more detail around that. But those are the two biggest mistakes I see people making.

Mostafa Hosseini  08:25

But first one was it’s all about them. And then the second biggest one was they just don’t know how to use it. They share it.

Jason Osborn  08:31

They’re trying to use it like Facebook or Instagram. And they’re trying to use it like a social platform and LinkedIn, although that’s classed as a social media website, it’s actually a professional networking website. And the way you approach it’s very different. Very

Mostafa Hosseini  08:47

interesting. So why do you think a lot of people struggle on LinkedIn?

Jason Osborn  08:52

Well, again, it goes back to social social media, they think it’s social media. So if you if you look at Facebook and Instagram, what do we do as just normal people on Facebook and Instagram, we make posts, right? We make posts about our life and what we ate and holidays and vacations and picture of kids and cats and dogs and all that kind of stuff, right?

There’s nothing wrong with that. But when we go in on LinkedIn, as a sorry, as a when we go on Facebook and Instagram as just an individual. What do we do? We just scroll right? We’re just we’re just their own, almost kind of Mindlessly scrolling through stuff, just seeing what’s on people’s feed. And we just scroll, scroll, scroll scroll. So what happens then is when people go on to us in sorry, when people go on to use LinkedIn, they think, well, I’ll have to do the same thing. So they just post content all the time. The difference though, is when people go on to LinkedIn, for whatever their role is, whether it’s part of their role with within their job as an employer or as their role as a business owner, they don’t go on LinkedIn and scroll the right.

They’re not just sitting there going, Oh, I wonder what cat videos and what did so and so eaten, let me kind of, you know, nose into you know people’s personal life. That’s not what people are there for on LinkedIn, they’re there to do business, right, they’re looking for a solution to something they’re looking for an answer to one of their problems in business or as part of their role, they’re in a different frame of mind. So when you have someone trying to just post content all the time.

Number one, it’s very rare that content gets a lot of engagement on LinkedIn, because it doesn’t hit hit the LinkedIn algorithm correctly. And it’s not actually properly using formatting and doing what you do on on content on LinkedIn for it to actually generate traction. So you have to have a strategy outside of content, right? So content should be supplemental to a proactive, not spammy, not aggressive, but a proactive outreach, very targeted campaign for your prospects, not as the only thing you do.

And so that is kind of a an overview of why I see people when they go into LinkedIn, why they get so frustrated with it, and I hear it all the time with soft when people go, you know, are posting all the time and, you know, just not generating leads, ya know?

Mostafa Hosseini  11:23

100% What should people actually post on LinkedIn?

Jason Osborn  11:31

So, if we’re looking at posting, stay away from what I’ll call personal contents. Now, I’m not saying 100%. But I’d say stay away from it most of the time. And what do I mean by that? If you’re, if you post something about your cat, your kids what you ate last night, most people, a lot of people on LinkedIn actually get annoyed with that sort of stuff. Now, I’m not saying don’t post anything personal, because we’re all humans at the end of the day.

And being able to post some things personal is fine, because it helps people get to know the real you, you’re not just some business robot talking about business stuff all the time. So you can do that. But the content that you shouldn’t be posting on there, I’d say at least 75% of time is value added stuff that actually helps people for your target market to be able to move forward in some way. And if you do something, like a personal post, I always try to relate that back somehow to business as well, just so they can so it’s got that business elements on there.

Now, personal posts usually get more engagement. But more engagement doesn’t mean leads. Right? So sometimes when people see okay, I get more engagement, I do personal posts, I’m just do personal posts all the time. Well, all that means is people know about you, but they don’t really understand how you help them write, what’s the benefit? How can you? What, how can you help them solve the challenges, pain points and frustrations that they’re having? So that’s the type of content usually that I would recommend posting on it.

Mostafa Hosseini  13:13

Love it. So you talked about having a strategy in place other than posting content? Yeah, what would that look like?

Jason Osborn  13:23

So what you want to do is you want to be proactive, so you want to strategically rather, look at who your leads are. So who’s your prospects? Who are you actually wanting to communicate and connect with? Now, before you even get into that? One of the other big mistakes and kind of challenges that people have on LinkedIn is they fall into what I call a commodity based business. Okay. And what I mean by that is they position them and sell themselves in such a way or their business in such a way where they’re just like everybody else, right?

So let’s just I always, because I trained up as a life coach, I was like, using this example, because I was one, I still kind of bring in elements of that when I mentor people as well. But when you see someone post, or put in their headline, life coach, accountant, CEO, what does that mean? It means nothing, right? What happens is people make a snap judgment on what you do. And so I hear a lot of times from clients, they’ll go, Yeah, but Jason, I’m just I’m different, right?

I’m not just your regular life coach. I’m not just your regular accountant. It’s like, Yeah, but you’re positioning yourself like every other life coach and every other accountant. So it’s about how you frame what you do, which is really, really key. And so I always say, if you’re if you try to be everything to everyone, you’ll end up being nothing to no one, right? So you have to get really clear on who your what do you actually do in terms of your outcomes and who do you do it for? More.

So the clearer that you can do that and how you frame your profile and all that everything kind of flows from that, then what you can do is you can start a proactive outreach strategy not spamming, okay? But proactive outreach strategy to your ideal clients. Okay, as opposed to I help everybody, which I hear all the time, I’m sure you hear as well myself, because you’ve got a lot of background in this as well. It’s like, just because you can help everybody doesn’t mean you should help everybody.

And what I’ve found is well, is when you’re trying to help everyone that usually comes from a place of scarcity, because you don’t have enough business of your ideal clients. So you try to help everyone. And then it confuses people on what you do. So those are kind of the some tips around that on how to actually start targeting, and being really specific on your marketing strategies. Okay,

Mostafa Hosseini  15:52

so you want to make your profile specific to a specific group of people, not everybody, and you want to make it clear, I guess what you do for them? You get that? Right. Yeah,

Jason Osborn  16:02

you want you want your prospects to self identify? Right? You want them to go? Yeah, that’s me. As opposed to I help businesses? That’s so broad, it just, it just doesn’t mean anything.

Mostafa Hosseini  16:15

Yeah, I guess we got to do some fixing up that on my profile, I guess, here in a few minutes. Um, how would you say people should reach out to their connections or to their prospects on LinkedIn? What’s the best way to approach people? Let’s say that I’ve reached out to someone, let’s say, I think Jason is a good prospect for me. Then I add Jason right.

So send them a message and say, Jason, for that reason, let’s connect. And then we get connected. What’s What are some of the next steps that I should do or follow to make sure that I connect with these people, and then perhaps work on prospecting, and maybe set up a call or whatnot with them?

Jason Osborn  17:00

Yeah, so there’s lots of things about how you initially connect with people, that you’re not spamming as well. But the number one thing I’ll say to not do is use automation tools. And this is something that a lot of people like using, because it’s easy, and people are lazy, and they don’t want to actually do anything. Now, it doesn’t mean that you have to do all the work yourself. But automation tools on LinkedIn is actually proactively looking for any signs of automation tools.

And they’ll they will suspend your account very, very quickly, and eventually shut it down. So automation tools, I don’t recommend them at all. And so when you’re, even once you’ve connected with someone, what an automation tool will do is it’ll automatically then send a written message that you’ve typed up to them. But the challenge with that is that they’re, it comes across as spammy, right?

Because I always tell clients, it doesn’t matter what tone of voice you write the message in, they will read it in whatever tone of voice they want to write. And it’s very rare that people read it in the tone of voice you write it in, right? Because all right, Hey, Bill soffits. Jason, it’s great to connect with you. And this is what I do. Right? That sounds lovely in my head. But you read that and you’re not reading it that way.

Right here, arena aimersoft. This is Jason, I’m just spamming you, again, like everyone else on here to tell you about this stuff. Do you want to buy you know, so that’s the way you read it. So it’s about engagement. If you look at what LinkedIn has actually built their platform, therefore, it’s to reach to connect and build relationships. Right now I’m not saying you have to go through some I call it the awkward high school dance. You know, that really weird interaction you get with some people on on LinkedIn where they just go, Hey, Mostafa, how’s business? You know, like, Fine, great.

What’s your What, what’s your biggest challenges this year? Who are you? You know, it’s that really weird exchange? Like, why am I talking? So but you want to be able to communicate with people in a way that that doesn’t come across as salesy or spammy that way those written messages but engages with them. So think of LinkedIn as the as a virtual in person networking events, right? So if you go up to someone at a networking event, so BNI, any networking events, anything like that, and I just walked up to you, you missed off and I said, Hey, Mostafa, here’s my car.

When do you want to call? You’d be like, who are you? Like, right? Like, what are you doing? So that’s what people do is they just that’s kind of that first message that is shoving their business card in someone’s face. But if I said hey, Mostafa, great to meet you here, you know, how long you know, how long have you been coming to these networking meetings? Well, that’s a natural, normal human interaction. Right? So that’s what you’re kind of wanting to look at on LinkedIn is how do you just be real and People might go oh yeah, but that seems like the hard way.

Well, hardly anyone’s doing that on LinkedIn because everyone’s spamming everyone. So it doesn’t take a lot to stand out from above the crowd.

Mostafa Hosseini  20:12

Love it. Love it. Love it, love it. So let’s talk about the profile and what you need to do to make the profile better than your competition. Cool. Some of the things that we need to do, we could probably start tearing down my profile. Yeah,

Jason Osborn  20:28

if you want to share yours, we’ll just kind of, we’ll just go through that. Okay, and we if you want to share your screen, and then we’ll just go through and then I’ll just kind of break it down. All the way there for you.

Mostafa Hosseini  20:40

All right. Okay. So for some reason, because we’re live here on Facebook. It is. It’s showing the live here on the top of my profile. Can you see my screen? Yeah, there it is. Perfect. It’s showing the live here. Which Yes, seem like something new. It wasn’t happening before.

Jason Osborn  21:00

So you are you in creator mode?

Mostafa Hosseini  21:04

I am in creative art. Yes. Yeah.

Jason Osborn  21:06

Cool. So I’ll talk about that. I’ll explain all that stuff. Now to you. Okay, so we can’t see your banner because it is showing the live version of that the actual live broadcast. So when you’re in creator mode, whenever you do a live it automatically replaces your banner with the life. Okay, now,

Mostafa Hosseini  21:26

I’ve got a new thing where it’s always been there, and I haven’t seen it. It when

Jason Osborn  21:30

creative mode came into existence about I think nine months ago. Yeah, that’s when I

Mostafa Hosseini  21:35

thought it was something new that they were doing. Alright, cool. So let me let me see if I can share my banner here. No, that’s not it. No, I can’t I thought I could show it.

Jason Osborn  21:45

No, that’s okay. Um, cuz your banner is it’s kind of a solid color with some wording on the right hand side. Yes. Yeah, yeah. So we’ll kind of go, I’ll just kind of explain the banner. And but what I’ll talk about first is actually being in creator mode. So whenever you’re doing a live, it’s good to switch into creator mode. Okay. If you turn it off now, though, the live will stop.

So I wouldn’t necessarily, but when you’re actually wanting to generate leads, and you’re not doing things like live, you don’t want to be in creator mode. And explain why. What happens on LinkedIn is whenever you go into creative mode, and people don’t really realize this, the where it says right now, that blue button that says open to go and kinda in the middle of screen, that default will say follow. Okay?

 If someone follows your LinkedIn profile, you can’t do anything with that you can’t communicate with them, you can reach out to them, it just means they’re just following your profile. Now, they can send a connection request to you, but they have to click on the More button which drops down to says the say connect now what were yours because you’re actually on your profile. Yeah, but a visitor came to you. But most people don’t know that.

They don’t know where that is. And what happens is, when you’re in creative mode, if someone did do that, and they click on the Connect button, it will actually pop up and say Mustafa prefers people to follow him. And people don’t even know that shows up. Whereas reality, you may not even that may not be your choice, you made people you want people to actually connect with you. Right? Sure. So if you’re, if you’re looking to proactively generate leads on LinkedIn, I’d say to move your profile off of creator mode.

And there’s another reason why and I’ll we’ll get to that in a second. But that’s, that’s that but in terms of your banner, at the top, what I’d say is, um, have a banner that conveys credibility and authority. If you do anything from speaking on stage, or if you have any pictures of yourself in front of a conference room, or you can even just have someone take a picture of you standing up at a whiteboard, drawing those, that’s what I call an authority play on your banner. It lets people know that you actually are teaching and doing stuff now.

That’s if you’d like a coach, consultant, speaker trainer or something like that. If you’re not have have something nice created that conveys what you do. Okay, imagery. So one of the things that I see is people will have a, let’s say, they’re an accountant, and they’ll have their background of hot air balloons. Right? What does that mean? There’s just lationship whatsoever. Have something there that at a snapshot when people see it because it’s visual that you have something that conveys that with a tagline, okay? Where it could just say, you know, helping chiropractors speed up their accounts or something like that, right?

The tagline so that the tagline ties in with the visual. Now you can go to fiverr.com you can get a professional looking banner, creative for like $15 I always recommend doing that. If you’re not a proper graphic designer Have you put up an amateur looking banner? It conveys that you do amateur work, no matter what you do. So that’s kind of your banner side. Your your image, I think is pretty good your profile image, you know, I would say no mug shots. Yeah.

And it’s that’s not a mug shot, it looks good. So either have something of like, you’ve got a nice big smile, which is good. So you can do that. There’s also something around there, which I don’t, it may not be on there. I don’t I didn’t actually see it on when I looked at your profile earlier. But on around the you kind of have a gray circle there around the profile image. When you have video. You will have a profile video as well. Do you have one up? I don’t? I didn’t see one before I do have one?

Yes. Yeah. Okay, cool. So that’s called a profile video was called a cover a cover story. It’s a 32nd video that I always recommend you have to upload it through the app on your cell phone, you can actually upload it on your desktop. But this is a 32nd video where you can just introduce yourself. And this is great. LinkedIn introduced this about seven, eight months ago.

And what this does is allows the profile to go from static, just words and images where people can actually see your real person. Right, which is really cool. So I would definitely recommend doing that. Okay. I actually literally just did it today. I didn’t know that I did. Yeah, yeah. Yeah, definitely. Here. Let’s

Mostafa Hosseini  26:23

see if it will show up play. You know, how a lot of businesses and sales, can you hear it multiple, six, seven or eight figures on the table, because they just hate to pick up the phone and do the follow up calls. Well, our team of agents do the follow up calls for you. So you don’t have to worry about it anymore. If follow up is a problem for your company. Send me a message and I’ll show you how we can do for you and get you more appointments and referrals.

Jason Osborn  26:53

Yeah, that’s that’s decent. That’s decent. So the only the only thing is maybe just introduce yourself. Hey, it’s Mostafa here. It because it’s just kind of introduction. But as far as what you said, I think that’s that’s spot on just a quick introduction about the problem you solve and a call to action. Right? She’s got 30 seconds, you can actually say quite a lot in 30 seconds. So that that that’s pretty good. I

Mostafa Hosseini  27:18

was playing around with it for probably half an hour today. And then I I actually ended up removing my names to be able to fit everything into that 30 seconds. Okay, so yeah, I was like, well, people are on my on my profile, and they’re clicking on that video. But you’re right. If I say hey, Mostafa here, here’s what we do. And you know, I could read record another one. You could

Jason Osborn  27:40

do but yeah, you could. But I mean that. That’s a good. A good video is a good framework for All right, so yeah, yeah, good.

Mostafa Hosseini  27:53

Go for Go for it. Yeah, yeah.

Jason Osborn  27:54

I think he asked me about your your, what do you

Mostafa Hosseini  27:56

think of this section here? What am I missing? How would you so on the line says Call Center specializing in done for you follow ups, customer retention and extract or referrals from your customer list.

Jason Osborn  28:08

So the only the only so if I’m reading this and I look at call center, I don’t know who your target market is. Okay. So are you? You don’t actually have to answer these questions now. But like, you know, I’m a solopreneur. I think call center I’m thinking of, you know, these big, big call centers, and I need to have like, millions of dollars, you know, where you guys are making 1000s and 1000s 1000s of calls and stuff like that?

Or can you help someone like me that may have an email list of 10,000 50,000 and you’re rien gauging with I know a little bit of what you do most often. So it’s kind of I’m kind of asking that. But you know, is that what you do? So it’s getting a little bit more clear around? Who’s hell? Yeah, who you serve. And then when it talks about done for you follow up customer retention, extracting referrals, that element of I think is pretty good. It’s just maybe a little bit more clarity on who you actually serve. So I can self identify with that and go okay, why don’t you do that for me?

Mostafa Hosseini  29:18

Okay, so we actually serve now high six figure and seven figure businesses. Cool. I would put that should I say from your list for high six or seven figure businesses? Good? Yeah. Okay, let me just do that right now. I’m gonna do it on the go here. Give me one second headline. I want to say for six dash seven figure businesses. Yeah.

Jason Osborn  29:45

Yeah. Great.

Mostafa Hosseini  29:50

Well, that was the first improvement. Yeah,

Jason Osborn  29:52

so right away. So right away then when I look at that, I would be able to go no, or Yep. Right now It could I mean, depending on how you niche down, you know, you may only work within specific sectors, you may even niche it down a little bit further because you might go, Well, gosh, you know, we don’t want to work with these types.

So you could you can even narrow down a little bit further by coaching practices or Yep, coaching practices, medical yet, uh, you know, service providers, you know, service six, seven figure service providers, you know, just things like that. You could, you could just find to an email a little bit more, so you’re not getting people. Okay,

Mostafa Hosseini  30:33

let me try that. I’m gonna call this for now. Six, seven figure coaching businesses. Cool. So you that’s pretty specific. And I like it. Yeah. Something that I’m guilty of that it’s like, it’s something that I teach, and I talk about I bug people about, but I need to do it for myself.

Jason Osborn  30:49

We’re Yeah, we’re, it’s easy to I’m really good at coaching and mentoring, but I always have to have a coach helped me with. Yeah,

Mostafa Hosseini  30:55

so first thing is, people are always like, why haven’t you done it yourself? It’s because I can’t see my own stuff. I can see your stuff. But now, Jason is coaching me on this. And I’m like, Yeah, da, I gotta do that. Right. So

Jason Osborn  31:09

yeah, yeah, same. Same for me as we’re blind tour tour and stuff there. Okay, cool. So that’s your, that’s your headline, which is good. The other thing that I’ll mention that I see you have, which is good is next to your name, you have the voice pronunciation, it’s a 10 second audio, and it’s good. It usually doesn’t take 10 seconds to say someone’s name.

So you can do a little intro to what you do as well. But it’s good just for people to actually hear you. If you have a name that people mispronounce all the time. Me people mispronounce my last name all the time, you can always just say that. And it stops any boundaries of contact. Because I don’t know if you’re like this, Mustafa. But sometimes if I don’t know how to say someone’s name, I’ll be a little bit hesitant to say hi, because I’m just like, Hi.

Yeah. Because I don’t want to, you know, say, you know, most Tifa in your life. No, that’s not how I said, I’m gonna, you know, it’s that sort of thing. So, but that’s good. That’s a good thing. Cool. So if you scroll down a bit more, the

Mostafa Hosseini  32:09

tip there gang, if you’re watching and listening is adding a little bit about what you do probably after the pronunciation of your name, which I thought about, but I haven’t done it. And I Jason, I believe I need to do that through the app. I can’t do it on the on the on the web application. On my phone.

Jason Osborn  32:25

Yeah, your video, your your cover video and your voice pronunciation has to be done through the app through the LinkedIn app on your phone.

Mostafa Hosseini  32:32

Yeah, for sure. All right, what else? Cool.

Jason Osborn  32:35

If so if we scroll down to you should see your so when you’re creator mode, things are flipped a little bit. So if you keep scrolling down, past activity, keep going down. And there are about Yeah, so if we go to about, if you just click on see more.

Mostafa Hosseini  32:59

This is how I did it and tell me if this this works or not set problem one problem, two prop. These are the problems that we solve? Yeah. And then I talked about what we do, how we do it, why it works, our expertise, and then says, want to see how would we do it? Let’s book a demo here, basically. Yeah,

Jason Osborn  33:16

so this is this is, this is better than most, because what most people put in their about section is, you know, I’ve been doing this for so many years, I’ve done this I’m, you know, attention to detail person. And if they write it like a resume or CV, or what I hate the most is they’ll write it in a third and third person, you know, and it’s just so impersonal.

So the problems I love at the top, because I call these your engagement questions, but you’re identifying the problem straightaway, you’re wanting your prospects to know, and that you understand what their problems are. Right? Yes, the first thing now, what you do then is you go straight into what I call a kind of brochure or sales mode, hey, this is what we do.

This is how we show you kind of selling. So what I always say is try to empathize with what they’re going through. Right? How could I do that? So when you when you talk about the problems, just say, Look, I understand how, how frustrated you’re feeling with with with what you’re doing right now, because blah, blah, blah, you want to tell a little bit more of a story. And sometimes almost even telling people look, it’s not even your fault. Right?

Always like kind of putting something in there because because people feel like you’re empathizing with them like oh, yeah, yeah. Okay. It’s not my fault most of my stuff against me. And, and so empathizing with them, and then telling a little bit about what you do, but it’s more of a story type of framework, where you’re saying, you know, I it’s not your fault. I understand the problems you’re having right now. I’ve seen In this for X amount of years, we actually worked with X, you know, these types of clients, and we kept hearing over and over again, how much money they were leaving on the table, because they just weren’t tapping into their list.

And they’re kept looking for all these new leads. But they’ve got 50,000 people that they haven’t emailed in six months, you know, and so you’re, you’re telling story, people kind of go, yeah, that the it’s exactly, you know, and stuff, it gets me. So you’re, you’re, you’re saying the same stuff that you’re doing with the green tech tick marks, but you’re doing it in a way that you’re telling a story where the reader your prospect almost feels like you’re meeting their mind. Right.

So it’s a little more of a flow into that and say, so what we do to help solve, you know, some of the biggest challenges we see people have is blah, blah, blah. So we help six or seven figure coaching businesses just like yours to overcome these challenges by blah, blah, blah, just couple bullet points, right. Having some examples in there is good as well. So you know, we helped one, life coaching, digital coaching, whatever, okay, type of coaching business, they have this problem, we help solve it this way, this was the outcome.

And then the call to action is good. You know, so if you’d like to see, if you’d like to see similar results, if you’d like to see how we can potentially help you achieve the same, you know, book in a free team demo here. So it’s just a little bit more kind of storytelling elements of it to help the prospect feel like you understand them. But overall, to be honest, with your stuff, I’d say, you know, if I were to write this, you know, one out of 10, I put your about section probably at a seven because it’s it’s way better than most in terms of if people are looking for leads.

Mostafa Hosseini  37:00

So I should get rid of say how we do it probably is irrelevant right now, because they don’t care about how I do it right now. Like the How would probably come when I talk to them? Exactly. Yeah, the why it works, could the wide works, I should probably replace it with what you might call the story that you set.

Like, here’s a coaching company that I heard, like, for example, this case, we helped them before and after the webinar, doing confirmation calls before and we followed up with people after we helped increase the conversions, booking appointments and the rest of it. Yeah, yeah. So let me let me just edit some of this right now. Yeah.

Jason Osborn  37:41

What I’ll say, I mean, you’ll know this was awful. But you know, it’s just one of the things, sometimes you do close to it. But right now, you’ve got all of the features in there instead of the benefits of it. So you’re just trying to get the benefits of that. And then you can explain how because once you get a prospect on the phone, you’re you’re able to explain how you do what you do based on what their actual needs are.

Mostafa Hosseini  38:05

So tell me if I maybe I leave it labeled as wrong. But I said, our agents stay in touch with your list with a friendly and nurturing approach to book appointments, get referrals, increase conversions, get critical feedback, and more. Is that a feature? Or is that a benefit?

Jason Osborn  38:19

So those are benefits, but I’d say how. So when when if you listen to the challenges above, or you can even frame it a little bit to, to, to to help you solve these challenges. We help you book more appointments, get leads. So it’s just it’s just a little bit of a change in the framing of it. We

Mostafa Hosseini  38:45

help you. We help how about this will help you stay in touch with your lists with a friendly and nurturing approach? Yep, yeah, cool. to book appointments, get referrals, increased conversions, yada, yada. Yeah, right. Yeah. And I’m just going to get rid of what we do. I could probably play around with formatting a highlight to help you solve these challenges. I’d be like, here’s what we hope you stay in touch by doing this and that, right? Yeah. Should I keep wide works in here?

Jason Osborn  39:26

Or no, you could, you could you could do and then under the under the under that where it says our expertise could just say, you know, client case studies or you could just say, you know, here’s some examples of how we’ve helped clients on their wide

Mostafa Hosseini  39:47

works. Case study. Yeah. Okay, I’m gonna keep it. I’m gonna say coming soon. Yeah,

Jason Osborn  40:00

It’s not You’re not writing about Massa paragraph, try to keep it you know, want to do some two sentences Max. Sure, you know, just really short and sweet, but you’re wanting people to relate to a goal. If you have two or three examples, it’s good because you might have one example. And they talk about, like what you said, you know, the post webinar thing go, Oh, can I do those?

Or you might have another type of coaching business where it’s just, you know, they don’t do much with their email list and how to engage them. You want people to see the different elements and them to identify with that at least one of those ago. Oh, yeah. That’s, I want that.

Mostafa Hosseini  40:40

What is that, so get Jason, here’s what I’m gonna do, I’m gonna eliminate a few of these, because there’s way too many in here. And I’m gonna raise my hand for being guilty of trying to do too many things. So we specialize in follow ups. Now, although I can help with people with their marketing strategy, but I’m just gonna get rid of this.

Yeah, strategic planning is another thing that I’m pretty good at, but I’m gonna get rid of it. Because I don’t want to confuse my people. And I’m guilty of this referral systems, I’m gonna get rid of it. Although we do it. It’s something part of the follow up that we do. I’m going to get rid of it. So I’m just going to leave it as follow ups, customer retention and lead generation and tell me if I need to trim this even further.

Jason Osborn  41:23

No, I’d say that’s good, because you’re doing lead generation based in the context of what you’re doing by following up with with their people. So but all of that is more clear. And succinct, succinct, succinct, rather than all the other stuff, you know. So good. Yeah, that’s

Mostafa Hosseini  41:42

okay. So what about this? Dude? Should I keep this? Well want to see how we do it see a three minute demo here? Or should I change that to something more catchy, or something

Jason Osborn  41:55

you could do? The only. So the thing about it with LinkedIn is you can’t put hyperlinks you said you can’t put clickable links in your profile, it won’t allow you to do that. So have to copy and paste that. But the other thing that you could do is, you know, if you’d like to schedule in a free demo, you know, send send, send me a message here on LinkedIn. And let’s have a chat. So that way you actually start a conversation,

Mostafa Hosseini  42:21

or send me a message. Send me a message on LinkedIn. On LinkedIn. Okay, that’s better. Actually, let me move out to the next line so it’s more visible.

Mostafa Hosseini  42:42

Or send me a message on LinkedIn. Okay, yeah, I am a lot happier with this. I trim it down. I always like how it less is more. And I don’t want to get people to read like paragraph after paragraph. If I could say, with less, I will certainly do that. Yeah. Okay. I’m happy with that. Is there anything else? Oh, look how much shorter that is? Oh, nice. Anything any other way?

I’m going to try to JSON, I’m going to try to trim this top section as well, with the problems. So because I, I’m looking at it, and there’s too much to read.

Jason Osborn  43:16

Right? Is there is there’s a lot there. You could almost even just put a line break in between each thing, just so it doesn’t look like a bunch of text that could just by doing that, that could help. All

Mostafa Hosseini  43:28

right, I’ll do it right now. Oh, this is so helpful. See, that’s like instant improvement. Yeah,

Jason Osborn  43:37

because we this is something for everyone to keep in mind. We still write how we’re taught in school, to, to write an essay. But in reality, we’re so accustomed now to read text. And Texas like I always laugh, it’s like, people will say one sentence send it another sentence since like Texas just do and that’s how you kind of want that as opposed to these academic paragraphs that we look smart in our profile, which is people don’t read that way anymore. Hunters

Mostafa Hosseini  44:15

it so that, Jason the first sentence I say most businesses have a list of customers and leads but they’re out there spending precious time and money to find new customers while totally ignoring their existing customers. Should I change this too? You have a list of customers and you’re out there spending time and money and ignore ignoring your existing customers.

Jason Osborn  44:35

You could do or flip it into a question, right?

Mostafa Hosseini  44:40

How so?

Jason Osborn  44:41

Are you are you wasting money by trying to find to have are you wasting money by trying to find new customers, but ignoring the goldmine of your existing list? Okay, write something along those when you can frame that better do it first.

Mostafa Hosseini  44:57

Click on what to say Do you hate to pick up the phone? And do the follow up? And? And do and do follow up calls? Yeah, answer. Absolutely.

Jason Osborn  45:16

Yeah. Right, because now what you’re doing is, so there was one thing about that. So the problems are good, but their statements. And so what happens then is when someone reads a statement, they don’t necessarily connect with that. However, you know, the pain points of your customers. And so by asking the rhetorical questions to like, God, yeah, I do hate picking up the phone.

 And doing this, or actually, yeah, we’ve been actually we’ve been talking about this just as last week, how we’ve got this huge list we bought, we’re not doing anything with it. We’re spending all this money for new, you know, client acquisition. But we’re not doing anything with our list. And by asking, it just helps people go Yeah, yeah, exactly. That is That is my problem.

You kind of get into them into that yes, state. And then that’s when you get into the empathy bit where you go in, you know, to help you overcome these things, or, you know, understand how you feel, it just helps the whole flow of that to be very, very focused on who your ideal prospect is. I mean, you can even ask a question even a bit more specific to coaching business, you know, you know, do you have a six to seven figure coaching business?

 But no, you could double profits, by finally tapping into that dormant list you that you have? For sure. You know, just just certain questions like that, you could ask auto

Mostafa Hosseini  46:45

present. So I cherish the first one too. Are you spending precious time and money to find new customers, while totally ignoring your existing customers and prospects? Yep. Second one, I still have to change. And then I changed. The third one is do you hate picking up the phone and following up on your calls and doing follow up calls? Yeah. All right. And then I’ll spend some time on this later and polish it up in more. So that was really helpful.

Gank, we just did some really good watching my call it improvements on the profile here, and I’m gonna stop sharing it, and then tap into it. So. So thank you for that. Jason, I really got a lot out of this. And I have a quick question. So on this, let me actually share my screen one more time. Because I think this is if I think if I miss if I miss it, chances are a lot of people miss it, too. So in here, there is under this creator mode. There is that section called ope topics.

And I need to select some hashtags here. Right? Yeah. Well, I haven’t done it yet. What’s the best way to find relevant hashtags? That is going to help my my profile?

Jason Osborn  48:00

Yeah, okay. Good question. So again, this is if you’re using creator mode for most people, I say, you know, unless you’re doing lives all the time, and you’re just looking for followers creator, most probably not the best mode to be in button hashtags. What I would say is think of what people would be typing into Google, LinkedIn, whatever, to find your services.

So oftentimes, what people will do is they’ll type in something like, they’ll think of skill, so they’ll think detail focused. Well, is someone looking for that? No, right? That might be your skill, but what are you what what problem do you solve? So lead generation could be one um, it could be what problem we solve? Yeah, so you could be list reengagement

Mostafa Hosseini  48:56

is not what people would search for. They would go and be like listening engagement.

Jason Osborn  49:00

Maybe not, but that’s as you you know, as you better understand your prospects kind of think of what what are they looking for it could be follow up or you know, follow up list, list list engagement.

Mostafa Hosseini  49:17

List engage meant. meant listing good export, right listing engagement. Okay. I can always go back and edit.

Jason Osborn  49:29

Yeah, you can edit anytime you want. Yeah, so

Mostafa Hosseini  49:31

what about referrals? Yeah, oh, how about appointment appointment? One thing that we do is appointment setting. Perfect. Appointment setting. There you go. Yep. We do that. Is there anything else that we do? Appointment setting.

Yeah, that’s good for now off to spend more time on it, but that’s perfect. So that’s the key question when is like think about the problems that people will be searching for. And I think I could probably going there and do some skin tag research on what tags are relevant to what I’m doing that has High search volume, and set problem my profile for that I might in the wrong track here, you

Jason Osborn  50:17

could do. The other thing is you don’t necessarily have to find a hashtag that naturally has high engagement because hashtags, they’re not actually as as important or as interactive. The thing is things like Twitter, or Instagram, but you’re wanting to do is, if you’re looking at like, I’ll just say the list re engagement, and it may not be the actual term. But what you’re wanting to do is when someone looks at your profile, does that keyword tell them the benefit you help them to achieve? Yeah, right. So that’s kind of what I’m thinking of in terms of hashtags, you know, as opposed to, you know, detail oriented data, they love it. They love it. They love care about that.

Mostafa Hosseini  51:00

Absolutely. This was beyond useful and in depth. And I got my hashtag set up right now, I’ll probably have to spend more time on it to make sure they’re more relevant. And like you said earlier, it’s about the customer’s experience and what they want the problem that they have, and I’ll have the hashtags shown up. So I’ll spend more time on it. And I’ll try to put myself in my customers shoes.

Jason Osborn  51:20

Yeah, yeah, exactly. All

Mostafa Hosseini  51:23

right. Jason, you are sharing an amazing gift called LinkedIn mini course. Could you please tell us about that? Yeah,

Jason Osborn  51:32

so I’ve created a mini course just to help people get some basic concepts around things like your profile, how to reach out to people, just to help people get started with that. So it’s a five part mini course. So people want that they can just go to my website impact for leads.com et Cie, where to sign up there. And it’s just a great kind of introduction to that.

And then if they want to book in a call with me to discuss more about how I can help them out, then all the is on there as well once they go through that mini course. But yeah, it’s all there for free. Love

Mostafa Hosseini  52:05

1. Love it. So again, if you want to get access to a Jason’s free gift called LinkedIn mini course to get started and polish up your LinkedIn presence and how to use it and rest of it go to impact for leads.com. And you get it’s free. Jason Correct. Yeah,

Jason Osborn  52:23

yeah. You just, yeah, just putting your name and email address, because it’ll send out the link to it to the mini course. But there’s no cost at

Mostafa Hosseini  52:30

all. Fantastic. So gang gang, the list, the website, again, is impact for leads.com. Go there and get access to Jason’s LinkedIn mini training course. Now, Jason, can I ask you some personal questions?

Jason Osborn  52:45

Yeah, go for it.

Mostafa Hosseini  52:46

What is something new that you have tried recently?

Jason Osborn  52:51

What is the most literally yesterday? A traffic generation ad on Facebook?

Mostafa Hosseini  53:03

Traffic Generation ad? Yeah,

Jason Osborn  53:06

I was I was chatting with a Facebook consultant that works for Facebook. And they said, Why don’t you try doing a traffic ad? And I was like, Oh, I’ve never tried that before. So it’s literally something new. I tried just yesterday.

Mostafa Hosseini  53:19

Love it. Yeah. Is it working so far? Or?

Jason Osborn  53:24

It’s I’m still testing it, but for so the traffic being sent to the website. It’s the cheapest I’ve ever had. So what we’ll see I mean, obviously, just sending some to website doesn’t really mean anything. It’s about right versions. But yeah, we’ll see. We’ll see. You got to test these things

Mostafa Hosseini  53:45

out the presenting problem, you probably have to run it for a bit until Facebook optimizes the proper. Yeah, and the rest of them. Love it. What are your top two favorite books of all time? Okay, my,

Jason Osborn  54:00

my fact I’ve got it here, this recommended 100 million dollar offers by Alex promosi. If you have not read that, and you can get it on Audible as well. phenomenal book really, really, really good. And then just thinking Grow Rich by Napoleon Hill.

I know that’s kind of a go to for everyone. But what that was one of the first books that I read around this whole thing around mindset back when I was around 18. And it just completely changed my world. So those are two books that I highly recommend. Love

Mostafa Hosseini  54:34

1. I have read both. And I’ve recently also read the 100 million dollar offer book and he made a massive difference in how I structure my offer, and kind of helped me help my customers as well. So if you haven’t read these books, especially $100 million offer you have, you definitely have to pick it up. And here’s a fact you could have all the best marketing tool was in systems and processes, be an expert and yada, yada and the rest of it.

 And if your offer sucks, you’re probably not going to go very far. However, here, here’s my experience. And I could be wrong. If you have a really good offer, and you don’t have a lot of the other stuff, you still could have a good business. Right? If you have a killer offer is selling, you’re still selling, you’re bringing money in and you can work on building the other stuff. But the other way around is a lot more difficult. That’s my experience. So thank you. Thank you, I appreciate it. What’s one advice that made a massive impact on you or your business?

Jason Osborn  55:38

The biggest thing that’s made the most impact over the last three years in my personal life and business is to keep a daily journal or diary. And in it, write down your top three priorities for the next day that will move the needle the most in your business, you stay consistent with that. It changes your life. It’s so simple, it feels like success should be harder than that. But it will change the way you focus and do your life. And it’s made a massive difference in mine, daily

Mostafa Hosseini  56:14

journal and indie rock, when you write the top three priorities that will that will move the needle the next day. Yeah,

Jason Osborn  56:22

not a task list. priorities that will move the needle for your goals

Mostafa Hosseini  56:28

of it. So let me ask you that question of how do you actually identify what’s a good priority? What’s not? So a problem for people?

Jason Osborn  56:36

Yeah. And so this takes work in practice. So move the needle the most. So let’s say you’re wanting to generate leads, then you’d say, Okay, what am I going to do tomorrow, tomorrow to actually do that? Right? Is that look for jayvees? Is it look on creating content? Is it a proactive outreach campaign? It’s a What am I doing a move towards that where a task list is, okay, I’ve got to do my counts, I need to do the laundry, I need to do this, you know, think, oh, it’s, it’s these are high priority things. Well, what happens is we get so busy doing these high priority tasks.

And we think we’re busy and wonder why we’re not actually moving forward is because we’re not free orienting, prioritizing, the things will actually move the needle to move us towards our goals. So if we can think about it in that way, it helps us create clarity on what our goals are, as opposed to just busy tasks. I

Mostafa Hosseini  57:30

love it. I absolutely love it. On top of everything I you shared these top three priorities that you need to do you need to do tomorrow to move the needle. That’s such an essential question. And it’s amazing. Love it. Jason, if you had a Facebook and a Google ad, wherever you want around the globe with access to internet could see. What would your message be for the people of Earth?

Jason Osborn  57:58

Oh, gosh. That’s a That’s a deep question. The first thing that comes to my head is Do everything you can to positively impact your sphere of influence. My business is called impact for leads have always been really big on impact. So that’s thing for me, if we’re always looking at how we positively impact our sphere of influence, I think we can do good in the world. Love

Mostafa Hosseini  58:26

1. Love it. Love it. Jason, thank you very much. This has been a brilliant conversation, you dropped a lot of value bombs and a lot of amazing nuggets. And I think by just watching people just doing the tear down on my LinkedIn profile, they got a lot out of it as well, gang, if you if you have to go back and watch what we did on my profile, and probably try to replicate that on your profile. And do reach out to Jason and have a conversation with him.

You could find him on LinkedIn, you could find him on Facebook, you can go to his website and the site was impact for leads.com. and have a conversation with him and see how it could help you generate more leads more organic leads and polish up your LinkedIn presence. And, you know, generate leads without being pushy and salesy and sleazy and all that easy peasy stuff and do it the right way. Jason, is there anything that you’d like to add that we didn’t talk about?

Jason Osborn  59:30

All I would say is your profile is the beginning part of everything else, just updating your profile is great. But you need to have an actual strategy in place as well. So sometimes people go, Oh, I’ve updated my profile, why not start getting leads? Well, you know, you can paint a house, it doesn’t mean you’re just going to start attracting people to come over. So you’ve got to do people to get there to actually see the house in the first place. So

Mostafa Hosseini  59:55

fantastic. So and thank you. Thank you that that is actually that’s like you’re right. That’s a very The first step of lead generation, there’s a lot more to be done after. So again, thank you, Jason, again, thank you for joining us. And this idea just popped in my mind. For the 100th episode that we just did. If you watched it this far, to the show, comment on any channel that you’re watching, put them to put the word 100 as a comment, and I’m going to give you a four hour Strategy Session valued at $5,000. And don’t only the people that have watched it all the way through is going to see it.

And if you see that, I’m going to reach out to you and book a time to do it. This is literally a $5,000 offer. And I’m gonna give it to one person. It’s four hours, it’s not a joke. So we’re going to work on your marketing strategy. We’re going to work on putting a plan together and an execution and an action plan and you’re gonna walk out with a simple, one page strategy that you can start implementing right away. Thank you for joining us.

You’ve been listening to daily confidence for entrepreneurs, Episode 100 With my Jett guest Jason Osbourne from UK. I hope you guys have a great day and I hope that you found the teardown and the profile and the LinkedIn turnout useful. Go back, watch it and reach out to Jason and get more help. And if you know anyone that could benefit from what we just talked about, please share the link with them and or tag them as a comment in a comment below and share the knowledge and expertise with them.

Thank you very much. My name is Mostafa Hosseini, and we’ll see you next week. Bye now.