Licensing Strategies for Entrepreneurs: Boost IP and Revenue – ep 98

Mostafa Hosseini  00:02

Welcome to daily confidence for entrepreneurs. In this episode, we will go over how to use licensing to grow your business and generate wealth, how to increase cash flow and confidence by partnering with an organization that serves your target audience, how to formulate licensing partnerships by packaging your knowledge and experience into intellectual property. And you will watch me get exposed and coached by my dear friend, should he stay laser. Welcome, Sinead. How’s your day going so far,

Shadeed Eleazer  00:33

life is good is an honor, a privilege and a pleasure to share his time and space with you in those listeners of yours. Let’s get into it. Fantastic.

Mostafa Hosseini  00:45

So gang, if you’re watching, or listening, as usual, please make sure you like and subscribe to the show. If you have any questions, put them in a comment on social media. And if you know someone that could benefit from leveraging their time and licensing their knowledge and expertise, tagged them in a comment and or shared the links with them so they could tap into shitty knowledge and professional expertise that he’s been spending a lot of time to accumulate, accumulate and and learn and practice.

So what else? Let me do it a proper introduction here to Mr. Lazar, and we’re going to dive into a very interesting conversation should either laser is a Maryland based US Navy veteran and content licensing strategies strategist who created a business model that was licensed by 17 US states and utilized for a government reelection campaign in a multi million dollar exclusive licensing agreement. experts and entrepreneurs hire him hire his team to help them convert their intellectual property into a licensed ready curriculum that is sold to corporations, universities and government agencies. That sounds really good.

This increases recurring revenue for the business and solves the problem of the time for money exchange for his clients. He is a graduate of the Goldman Sachs 10,000 small businesses program and currently serves as a program. Ambassador, welcome should be great to be here. We’re about how are you brother?

Shadeed Eleazer  02:28

I am in sunny Maryland, about 20 minutes from Washington DC at the moment and feeling good and ready to discuss this interesting topic that applies to your audience. Fantastic.

Mostafa Hosseini  02:43

So what’s the weather like out in Maryland? Well,

Shadeed Eleazer  02:48

morale is a place where you know, Monday, you could be ready for the beach. And it can be 90 degrees. And literally, by Wednesday, you can have on your winter coat. But at this time, we have a period of weather that is summer like conditions. And so when that weather appears, you have to jump on it and enjoy it. And that’s what we’ve been doing.

Mostafa Hosseini  03:15

Fantastic show. So let’s dive into it. What is your story?

Shadeed Eleazer  03:21

Oh my goodness, I’m the product of the do for self mentality, self employed family members. And so from the earliest times we no matter if grandma was, let’s say, a cleaning lady for condominiums and uncle was a chef and worked at a bank when we all came home. The whole idea was to build for yourself.

So what you learn at a company, you bring home those skills and transfer them into some form of self employment wealth generation. And those were my earliest examples. So family is the first business is the first pillar that I live by bloom while your planet is another and that where ever I find myself always look for opportunities. And so to Providence is to reinvest would be the third pillar in that when it comes to my work my business and what I do.

strategic philanthropy is a part of what I do. So when I earn $1 I look to reinvest one of my most, let’s say prolific campaigns would be the 100 classrooms campaign where we redevelop or modernize classrooms to prevent digital illiteracy and combat let’s say give kids a chance to learn and 21st century learning environments. And so that’s my story is family. Its partnerships is reinvent investing into communities through the knowledge, skills and abilities that I’ve been blessed to have I

Mostafa Hosseini  05:05

love it. I just learned a bunch of new things about your about your family where you grew up, which I did not know about you. And I really liked what you said about strategic philanthropy. Could you expand a little more on that if you don’t mind? Well, so

Shadeed Eleazer  05:23

what I was doing before I met the great Tom Matson was I was doing, let’s say, philanthropy based on the agreement, the unspoken agreement that doing good for your community means that you must take this oath of poverty, or let’s say you must give and feel bad about receiving. And so what strategic philanthropy is, is attaching a philanthropic vehicle to your profit center in your business.

So it’s using a goal. So instead of us forming a partnership together, where the goal is to generate 1 million Canadian dollars, we say, Let’s reinvest, let’s build or redevelop 500 classrooms. And so when you switch the goalposts to say, here’s the outcome, and outcome is for the greater good that we define. This allows you to feel good about the sales aspect, because when you sell a portion of those proceeds are going to a cause that you support.

So everything from the rainforest to, let’s say, building, let’s say community farms, to redeveloping classrooms to providing scholarships for disadvantaged youth. These are all partnerships in our projects that have used business metrics, in the form of events in the form of conferences, in the form of launches, to have a goalpost at the end where the goal is for us to come together to provide a result that improves the world.

Mostafa Hosseini  07:13

Love it, love it, love it. That’s a great, great concept and a great way to look at philanthropy, especially if you do it strategically to you know, build in your profit center. So you’re, I guess making an impact OUT out there and helping others while you know, it’s helping you in your business as well. Love it. So what do you do these days? And who do you serve?

Shadeed Eleazer  07:39

Well, what I do these days is focused on licensing in the world of intellectual property, what I realized in my journey, which includes helping 1000s of people take ownership of their careers to establishing personal brand, a very first business was a textbook is a technical writing company that originally started with helping military vets, I took those experiences and apply them to business. And what I realized is that one of the missing pieces that I didn’t realize in the beginning was the magic of intellectual property.

Anyone who is ultra successful in some way, shape or form is doing business leveraging their intellectual property. So in what I focus on is building business development around intellectual property.

So what separates what I do from let’s say, an intellectual property attorney, is that an intellectual property attorney will protect will register, enforce, let’s say, your intellectual property and or registered trademarks, copyrights, etc. What separates what I do and what my team does, is that we start from the inception of the idea whether it’s a skill set, whether it’s a talent, whether it’s, let’s say, a concept or business model, and we build the business plan around that good luck going to an intellectual property attorney and asking them for a business plan, or asking them to help you develop content.

That’s where the bridge between myself and an intellectual property attorney comes into play is that we develop the ideas, and once it’s developed to be profitable, then we partner with the agencies, universities and corporations that we’ve built relationships with since 2008. So there’s always let’s say, people coming to the table organizations coming to the table to say, What business leaders can we partner with. And in the wake of the pandemic. There’s more, let’s say opportunities for entrepreneurs to partner with those corporations through their content signature programs and We provide the bridge in the development for that partnership to take place of

Mostafa Hosseini  10:06

a Dr. Already, you must be partnering with intellectual property attorneys and work with them, right like

Shadeed Eleazer  10:15

that’s where a lot of the I got into licensing accidentally when I was in the military, and that we are during Operation Enduring Freedom, which was the attack on 911. I created a training methodology around a software. And that training methodology helped my department to get above let’s say the marks needed to be in compliance, that training methodology was given to the other departments, which landed me a navy Achievement Medal and a time of war, which is an honor.

And so taking that lesson, I took that, let’s say knowledge and went on to different projects. But what I was missing was the, the big picture. And so intellectual property attorneys started to come to me and say, Well, we have a author, a coach, a speaker, so on and so forth, who has a profitable program, but they are missing the pieces. So they the concept of make this license ready, is where I begin to stand up because I have active partnerships with IP attorneys, but they don’t specialize in the content development.

And they don’t specialize in the business development. So when I create content with, let’s say, licensing in mind, it saves the client 10s of 1000s of dollars, because there’s less rework once it reaches the negotiation phase with the corporation or the university or the agency.

Mostafa Hosseini  11:57

of it. I mean, at the moment, you mentioned that my my marketing wine mind, just exploring ideas to like create a list of all the intellectual property IP attorneys, and they reach out today and free. But you’re saying they’re already coming to you anyway.

Shadeed Eleazer  12:14

It’s a large world out there, Mustafa, and I’m sure, you know, IP attorneys that I do not, and you have relationships with people that I have yet to meet. So that list of people can easily be made.

Mostafa Hosseini  12:30

So again, if you’re watching or listening, an IP attorney, intellectual property attorney, would be a good referral from my friend, Judy, should the laser write very

Shadeed Eleazer  12:38

profitable for you, dear viewer, or listener?

Mostafa Hosseini  12:43

Like I’m sure you do, you have a referral program and an affiliate program and the rest of it,

Shadeed Eleazer  12:48

you can pay lots of bills through referrals.

Mostafa Hosseini  12:52

And I’m thinking a big problem that you solve is that some people license their IP, but they don’t do anything with it. Like they’re not monetizing their intellectual property the way they should

Shadeed Eleazer  13:07

go specifically into the problem that that we saw here. And so before we even get into licensing, and before we get into trademarks, and IP, let’s just think about someone with experience. So someone out there who is tuning in to the program has experienced, they have tenure, they’ve worked in a company, or they’ve been self employed for 15 to 20 years.

They know their stuff. They can do dissertations, thesis, papers, speeches, webinars, in their sleep, little preparation at referrals, they have testimonials, they have a track record, however, they look at the Instagram hotshot, or the social media influencer, who has the audience who has the perceived revenue and the success and he say, why not me. And so what I helped them solve is the frustration that takes place when you have knowledge when you have tenure when you have experience. But that experience is not equating to a robust bank account.

And so when your bills are, you know, calling you and they want to be paid, but you are unable to monetize and you’re exchanging so much time for money. That’s where I come in to say, let’s package your ideas and knowledge into intellectual property because what people don’t realize is that an idea in itself has zero value. It only has value when it’s packaged into intellectual property, the moment is packaged, it becomes intellectual property. If you tell me an idea, it’s, let’s say has zero value, but I help to develop it.

And once it’s developed, it steps outside of the expert themselves and they’re able to negotiate they’re able to make monetize, they’re able to ultimately license and partner with others. And I just show proven methods to do that.

Mostafa Hosseini  15:07

Love it. Love it. Love it. Love it. So you were in the military when you discovered the content licensing? idea, it to begin with, am I am I correct on that? Oh, it

Shadeed Eleazer  15:24

was a total accident stumbled upon it, it fell from the sky and hit me in the head. And so I didn’t even know, it was licensing at the time. And so it wasn’t until years now the licensing process took place. But I didn’t realize that is what was happening. And so it was when I went back and looked at my life journey, I realized how, let’s say licensing has been all around me.

So I earned a navy Achievement Medal, and I had no idea all I was looking to do was be valuable in a critical time. Now as I move forward and consulting, and let’s say contracting, like I said, I’m 20 minutes from Washington, DC, the mecca of government contracting. And so I use licensing by partnering with prime contractors for for the listeners, these are the people who are the lead for a contract with in doing business with the government.

And so they may have services that they need. So let’s take a common example. Let’s say we have any a contract to deliver install Microsoft Office on 500 workstations, and this is the contract. So just to give a basic example, I would come in and say, Well, you have the contract, because it’s public information, I will say who is delivering the training for the workers or employees, once the software is installed, they will say, Oh, I’ve never thought of that. I didn’t think that far I was just trying to win the contract. And so I will partner with them in developing the training model, the training curriculum, packaging the idea and come in on that project and license the training, give them permission to use it.

And I would do that for contract after contract after contract. And so my reputation began to spread.

Mostafa Hosseini  17:26

Interesting. What are some common examples of and I want to get to back to that gut get government topic later and talk about talk about later. But what are some common examples of licensing that we see all around us, but we have no clue what they are?

Shadeed Eleazer  17:45

Okay, let’s just use some common examples here. So we’ve all been to some form of schooling at some point, whether it’s elementary, high school, college graduate, and so when most of us don’t consider is who produces the textbooks that we spend 1000s of dollars on throughout our career. And so this is one of the most common licensing examples that exist in that licensing is so lucrative that companies are established just for the purpose of doing business with educational institutions.

So the RAND McNally’s of the world, and many other companies, they established or they create textbooks that are licensed to universities, oftentimes in non exclusive deals. So if let’s say the University of Toronto, for example, and let’s say Baltimore City, community college are using the same textbook, that means it’s a non exclusive licensing deal. Another example would be church. And so if you go into a church, and you may see the King James Bible, you may see a hymn book of, let’s say, church songs, how did those books get into the churches?

And so the publisher of the the King James Bible, and the publisher of that particular hymn book, have a licensing deal with faith based institutions. And so that is why you see uniform Bible hymnbook at Catholic churches, Baptist churches all across the world. And so those are two extremely common examples where, let’s say, and I’ll give you a third, those of you who tuned into Netflix, every Netflix movie you’ve ever watched every Hulu movie you’ve ever watched.

They’re examples of content licensing deals. In fact, the biggest the biggest expense for Netflix was licensing original content for its channel. The expense was so high that they said, how can we cut the costs on this. And that’s where shows such as house of cards come from where you would see on the intro, this is a Netflix original movie.

And so it’s why they started to create their content, more or less in house using their own productions, equipment, so on and so forth. Because the cost of licensing or getting permission from a content creator in hosting it on his network was their greatest business expense. So those are three examples of licensing, whether it’s, let’s say scholastic or educational, whether it’s faith based or entertainment, with Netflix, as well as Hulu.

Mostafa Hosseini  20:46

Very interesting. Tell me a little bit about your process. And who do you work, work with?

Shadeed Eleazer  20:53

Well,

Mostafa Hosseini  20:54

what is an ideal or the type typical type of clients that you work with?

Shadeed Eleazer  20:58

Well, typical type of clients tend to be experience meaning 15 to 20 years of experience, in some cases, I do work with social media influencers who are looking to leverage or cash in on their ability to build an audience, and they need to create the curriculum, it’s a bit easier for them to have licensing agreements, because they already have the audience. And but in typical cases, is people with tenure and experience.

So 15 to 20 years within a given industry or work experience, age wise tends to be anywhere from 40 to 65. Because these are people who are experienced, they’ve been around and they’re looking to capitalize and so many are running small organizations ranging from two to 10 employees, that can be a mix of self employed contractor or full time employees. income wise is typically multiple, six figures on up to seven figures.

And in most cases, they’re seeking to develop the educational engine, or what I call the student economy model for their business. So they understand that the consulting part or the service based delivery of their business is working in is generating revenue. However, the cost of generating that revenue means they’re missing out on a daughter’s recital, or they’re working late, or they’re in the internet cafe, on vacation, and they want to detach from the day to day and start to build that, let’s say, revenue on autopilot through the delivery of courses, programs, etc.

What sets me apart is that when they come to me and say, I want to sell my courses or create a course, I tell them, why are you going to, let’s say, chase after clients and get on calls to try to enroll people into a program when a an organization has your same target audience, and they’re already serving your clients at scale? And if you simply provide the textbook, whether that’s a course, whether that’s a physical book itself, or is some form of program, for them to deliver at scale, that’s where licensing comes in becomes a bit more powerful. So that would be the the makeup.

So there are some social media influencers, there are some outliers of people who are able to generate an audience, but for the most part is people who have experience who have success and are looking to capitalize on that success and run their business in a more leveraged way. Love

Mostafa Hosseini  23:49

it, you help them create IP as well, or do they have to have that IP already, like in the form of a course or training or, you know, different types of formats? And then you help them? You know, license that and get it out there? What do they have to have in place to be in terms of their IP?

Shadeed Eleazer  24:11

Good question. And so what I would say they need is an established business and a proven way to deliver results. So if someone is an established service provider, and we can take, let’s say, an accountant, for example. So if someone is an established accountant, they have a practice and a in delivering, let’s say training results have testimonials, that gives us a foundation to work with. Do they need, let’s say the intellectual property already developed?

The answer is no, because when we look at intellectual property, we run it through our license ready checklist. So most people lean on their own understanding when it comes to creating a course and so The curriculum design or instructional system design is oftentimes left out meaning they create the program based on their understanding without the understanding of learning styles, learning, development, and curriculum development. And that’s what we bring to the table when we develop the AIP. And what sets us apart is that in many cases, we already have, let’s say, organizations or content, immediate buyers who are looking for content.

So we’re creating the content or the intellectual property with a buyer in mind. So we’re not guessing were matching or mapping what the service provider has, to what the needs of the market are, because we already have these relationships. And we’re involved in these conversations on a regular basis. So what this does, is it shortens the curve between I have a desire to license and I have an actual licensing partnership.

Mostafa Hosseini  26:03

But what are people that are thinking like, I’m running a business? I don’t think I have any licensing thing to do. I don’t I don’t have any IP to, to even think about or, you know, work on what do you say to those people?

Shadeed Eleazer  26:20

I say that it’s you need to basically learn content licensing fundamentals. And so one of the biggest misconceptions that occurs with especially service based professionals and experts is that they completely undervalue the importance of their own creations. And so if you are able to deliver a service that transforms or provides value or saves time, for a targeted or defined group of people, then you have a, let’s say, intellectual property that can be packaged and ultimately licensed in the reason why is because all licensing is, is identifying an organization, a foundation, a, let’s say, a group or community agency or university that has the same target audience that you can deliver that value for.

The only difference is, and what the audience needs to understand is that organizations, communities, foundations, corporations, agencies, don’t create their own content, they outsource it to small business, North America, in most cases. And so when they outsource, there’s oftentimes educational institutions, again, that are established to provide that need. Why?

Because it’s so lucrative. Why is it so lucrative? Because agencies, universities and corporations have the budgets to pay for it. And so instead of chasing clients, especially during this time, where clients are dealing with inflation, clients are dealing with competing priorities, do I pay my necessities? Or do I pay a coach or my clients? Corporations, agencies and universities have budgets have funding to pay for this?

So what I always tell people who have that misunderstanding is that, again, companies do not create their own content, they have direct channels to outsource to have content created, and the only thing you’re missing is the direct path to have those conversations. And once you have licensing partnerships, it allows for you to have revenue on autopilot, which is will free up your time. And the credibility that you gain from partnering with a university or corporation helps to is the ultimate referral source or testimonial, and helps you to land more business. Got it?

Mostafa Hosseini  29:04

I think we already touched on this, but say Would you happen to have like a checklist of different types of IPs that businesses already have and they don’t know about it or they’re not aware of?

Shadeed Eleazer  29:13

Well, when we deliver our intellectual property strategy call. That is one of the key, say, deliverables that we provide for our clients is when we sit down and they fill out our assessment, I can listen to and observe by reviewing their brand, what they have emotion, what the gaps are, and what needs to be packaged in order to create profitable IP. I can’t stress this enough. If you to give you an example. Rich Dad Poor Dad, Robert Kiyosaki, many people believe grew his food worked into being some sort of real estate mogul or, you know, investment mogul.

And he’ll tell you flat out that he failed in most of the businesses that he launched until his 40s. It was the work of Sharon Lechter, who, when Rich Dad Poor Dad was a pamphlet that was going to be used at trade shows, she came to him with the idea of packaging his intellectual property into the Rich Dad, Poor Dad franchise, and education back by a licensing strategy is exactly what led to, let’s say, rich kid poor kid the cashflow game and building that intellectual property empire where it could have just been a pamphlet. But when that vision was applied to it, it became a best selling book.

It became a board game, it became a franchise and audio books, training workshops, seminars. And that’s the difference between understanding your IP and putting a price tag on it and simply just creating content or just working with clients.

Mostafa Hosseini  31:04

For sure. Could you give us that’s a great example that you just brought on, like Kiyosaki didn’t become rich out of writing a book or doing I guess, real estate where the way he made it, he basically did it through content and, you know, licensing and the rest of it. Could you share an example two of type of customers that you worked with? Like, here’s what they had, here’s what we did into kind of an overall overview of what happened with them.

Shadeed Eleazer  31:40

Sure. So let’s say okay. I will share what we will say her name is Susie, and Susie is based in Canada. Suzy is a marketing coach, she teaches marketing to business owners who lacked the budget to hire full scale marketing teams. So what Suzy was able to do well, was package what she knew into courses into a group coaching program. But what Suzy ran into was some tough negotiations in that, in many cases, women are often given the short end of the stick when it comes to negotiation and pricing. And so she was in a, let’s say, a partnership where her signature coaching program was vastly underpriced. $47 per seat, or let’s say 47 Canadian dollars per seat.

And so what we’re able to Yes, so what we’re able to do is pay repackage what Susie brought to the table, Susie had an intellectual property attorney still does. And but some of the terminology in our deals were based on legalese, and not let’s say, licensing negotiations. And that’s one of the things I want to touch on as we go into this. And so what we did was, we identify what her target Avatar was, although she wasn’t business, she had some degree of success. It wasn’t laser focused. So we identify who exactly she needed to work with, or, let’s say, who she received joy working with, and who was actually paying her so those the marriage of those two.

And so then what we’re able to do was go through her Rolodex of, let’s say, media buyers, decision makers, people who can say yes to an offer if presented with something that was valuable. And so once we’re able to say take care of those steps, we develop not the content, not the program, but the proposal for that to come together. And so we went through some of the Rolodex by the time we made it through about 40%.

Through the Rolodex, we found two candidates. And so one candidate was for a large agricultural firm, and who had, let’s say, a group of information workers who needed her techniques in order to continue with their jobs to be more effective within their work. They needed some of the marketing techniques in order to share that agricultural message within each specific center.

And so what we’re able to do is negotiate this particular program. The big challenge was, the mindset was giving Susie the permission to operate on a world class level, meaning we were able to take her signature program. And I don’t know what the percent increase was. But I know we went from roughly as $47 per seat, or 2000 Canadian dollars, up to 47,000 for that particular program, which included a incentive clause.

So there’s a series of metrics that we negotiate if, let’s say there was an increase in revenue, if there was an increase in engagement along the certain metrics, there was an additional bonus of 25,000 Canadian dollars with a built in negotiation or let’s say, a built in continuation clause into the next year. So yes, we were able to, to put together two deals with the first time going into detail. So what we’re able to do was to price her program on, let’s say, a higher level, we are able to save her time, and that initially, she wanted to be the face of the brand.

And so what I was able to share with her is that when you install, let’s say an educational model in your business, you can be the face of the brand. But the delivery of the training is through your certified instructors. So the back end of that is that she has a paid certified instructor model where self employed professionals who lacked the ability to generate leads on their own and they need revenue are able to come in and deliver modules and teach throughout the year. And they’re able to earn a living while supporting Susie’s model and allow Suzy to be the face. And as she leaves the kickoff call, she leaves the outros the graduation, so on and so forth. And so that’s a detailed dive into a client result that still aren’t going in very happy with.

Mostafa Hosseini  37:28

Love it. So she went from $47 to $47,000. And she has a licensing deal, which I guess I’m guessing she is getting paid on a recurring basis. Was it a one time deal? Or is that a recurring revenue model

Shadeed Eleazer  37:43

o recurring revenue, most licensing that that I negotiated, is going to be recurring revenue. So on a per seat, meaning if you have, let’s say, 500 students, then each student’s value is you know, X, for example, and also for, let’s say, specific milestones within that deal. So it could be quarterly, it could be based on when certain metrics are accomplished. So there’s numerous payouts through the terms of a deal.

Mostafa Hosseini  38:19

Love it. Do you have example of people authors that have books that are doing nothing with? Because I know a lot of authors are starving? Is there like an example of how authors could leverage and licensed their books and, you know, turn turning into a better revenue or lead generation strategy?

Shadeed Eleazer  38:45

Well, I’ll give you an example of a licensing model that I was a part of, and didn’t realize it at first. So the Napoleon Hill Foundation, of course, have the thinking Grow Rich franchise. And so I formed a partnership with the richest caterer in the state or the city of Baltimore, Maryland. And so what he has large scale banquet halls that he wanted to transform or to repurpose into spiritual learning centers, whether it’s financial, whether it’s, you know, prosperity, so on so forth, healing modalities, and so he purchased the license for thinking grow rich, you because you can’t, what people don’t realize is that you can’t just take a book that you like, and buy 10 copies and teach it to an audience.

There’s a license, there’s a special license that you have to get from a publisher in order to do it legally. And so when I was able to look through the code curriculum in that I was a business partner and also the the instructor or facilitator for the training itself. So I was able to take that curriculum, teaching distributed. So we take your question and reverse engineer that. If you are an author, and you have, let’s say, a book that lists even if it’s fiction, I’ll go into a fiction example briefly.

But if you have a nonfiction book or business book, yes, that book can be licensed to an organization to provide value through to that audience now for fiction, avid example of a client who is a phenomenal fiction writer who is 73 years old. And so she got into writing late in life later in life. So but she had a vision to deliver writing workshops for after school programs.

So her vision was to teach young ladies, teenagers, essentially, how to become better writers creative writing. And so she we created a series of workshops on creative writing, that started out being delivered virtually. But then we found an after school program that use her fiction book, in order to drive home the concept. So let’s say her book was used as the textbook. And then examples were created for the audience to create their own characters create their own storylines and plots in, let’s say, cliffhangers. And so that the book was the example that allowed them to work on exercises to be better writers love

Mostafa Hosseini  41:54

1. So let’s see, let’s work on my example a little bit if that’s okay, I am actually I am turning the content of my course simple marketing formula, which you’ve been to, into six different books. And I’m starting with the last one, which is simple retention formula. Okay. And so basically, the knowledge and what I’m sharing, I’m turning it into a book.

And then what I’m, what I’m thinking of doing is have the book and have the training that I shared with people as an additional bonus, so people could read the book, and do the training. And my intention is into, turn that into kind of a lead generation model, or tool per se. What should I think about? Or is there anything I should be thinking about that? I’m not? Or what’s your feedback on that?

Shadeed Eleazer  43:00

Okay, Miss stuff I was, I was hoping you would mentioned, simple marketing formula. If you didn’t, I was going to segue to it anyway. It’s that good of a program. And so I would say what you’re missing from your equation is you’re looking at the scenario based on what you alone can accomplish. There’s too much AI in you in this equation. And so when you think about lead generation, you’re bringing people into your, let’s say, organization to transform them.

And what I want you to consider, because I’ve I’ve been to I’ve been a speaker as simple marketing formula. I’ve been an attendee two times. So I know the curriculum here. And so what I want you to think about is what is the global impact of simple marketing formula, you have a transformational vehicle, where people can leave with a fully done marketing plan in a number of days that is valuable. And so the question becomes, number one, who, what organizations are delivering marketing content or business development content or business transformational content.

So once you make your list of 25 businesses, whether it’s through greater Canada, whether it’s through North America, whether it’s through the UK, these are the general footprints that I will focus on. Next, I will make a list of 50 people who are either joint venture partners, influential people or who have some form of tenure at universities, agencies, organizations and map the two so organizations and influential people and I promise you if you go down that list with the Mustafa charm with the regaining a one sheet.

So we take a standard joint venture format, who it is, who is it for the delivery model and don’t think of it as Mustafa’s delivering the training, think about who my certified instructors are to deliver the training, then you can plug in a facilitator at an organization to deliver it. And so the next thing you do is you go to Facebook, or you go to LinkedIn, and you say, instructors need it. I’m looking to train the next generation of simple marketing formula certified instructors, I want to bring on the pilot program for a simple marketing formula. And this is a monetize model.

So it is not a free training, you bring people into an information session, you lay out exactly what simple marketing formula is, the beauty is, that’s already done. And so it’s the differences that is not you delivering is you offering the opportunity for people to learn your methodology, deliver your training, you give them a one year license, and also, they pay you a fee anywhere from 1997 to 4997, depending on where you are comfortable within that pricing model. And that’s the say, the train the trainer model. And from there, what I want you to focus on, you have, let’s say, domain protection of simple marketing formula, but you need to look at the trademark for simple marketing formula.

For the curriculum itself, I will recommend that you copyright, the actual training itself. And that’s what I will focus on, I wouldn’t focus so much on lead generation for people to become students, our focus on enrolling certified instructors to teach simple marketing formula and give them a pricing model for them to buy into every quarter you want to deliver a a call where you walk through was working with simple marketing formula allow people to pitch so on and so forth, in order for them to gain value and being a certified instructor under the Mostafa University.

And so if you take this approach, it will make your life a lot easier. You have a revenue model that will allow you to monetize when you’ve already been teaching for a number of years already. And the people that you allow to become certified instructors, here’s the magic of it is that by them going out and teaching it, they are essentially becoming advocates and spreading seeds around the world. And within your newsletter, you want to mention that you have corporate training available. And that corporate training is where the licensing will begin to come into play.

So update your website, update at the footer of your email newsletter, put corporate training and schedule a social media posts every two weeks, where you mentioned that corporate training is now available in different, let’s say variation. So spin the words, but that’s what you do.

Mostafa Hosseini  48:32

Okay, so I love the model that you just laid out. Okay. But here’s the reality is that I’m not doing that training anymore. Right now. We’re focused on the done for you call center with the follow up, calls that do we fix the follow up problem? So the reason I thought of that I was like, Well, I have the content, I might as well put it out there and provide value and help find prospects and people that we want to work with. Right. Is there anything that we could be doing there? Is there any licensing or anything we could do there with the content and the book that I already have? Yes.

Shadeed Eleazer  49:20

Well, the reality is that I don’t want you to do the training either. And nowhere in let’s say what I just share was Mustafa should be doing the training. That is the the beauty of licensing is once you create it, it it has a life of its own. Once it’s intellectual property, you have the intellectual property, but it’s not being applied to target audiences that can take it on and teach it.

That’s where the gap is the certified instructors. Now the CIP so it’s leveraging what’s already created and applying it to target audiences that need it and hiring someone certified instructors to deliver it. So that removes you from that equation now with simple retention formula, yes, is the same concept in that you have a, let’s say, proprietary system for organizations to increase retention, whether they are event hosts, whether they are, let’s say, webinar hosts, whether they are possibly podcast is the number of use cases for a simple retention formula. So again, it the simple, whatever it is, formula should have, let’s say, umbrella trademark. And it should be protected from an intellectual property standpoint, you mentioned six different books.

So this is essentially a franchise. So you should think protection first. But I would offer in your case, since it is a model that is rinse and repeat, and it’s a process that is continuously delivered, I will look into the licensing aspect for it, because the process itself the business model itself, is intellectual property. And when you say, How can this be packaged and taught, there’s target or there’s organizations who are looking to teach their employees a the best way to retain, come for? To give an example, let’s say Michael Gerber, for example. And his whole, let’s say, E Myth is exactly the model that is being licensed around the world.

And so the E Myth franchise, where this E Myth contractor was the original E Myth book and all the different, let’s say, iterations of that is the exact same thing. In your case, you’re doing simple, blank formula. So whether it’s retention, whether it’s marketing, you have your own proprietary E Myth. And so instead of thinking of how can I deliver it to businesses or clients, the big the quantum leap for you is how can I find organizations who serve businesses, and a chamber of commerce would be the first place I would start not becoming a member, but becoming a partner or a service provider or a vendor of that particular organization.

So that simple retention formula can be delivered at scale. And instead of selling to one business to business, three businesses, selling to an organization that has 500 businesses within its Rolodex, or within its subscriber or content list, and charging them for the privilege to do so.

Mostafa Hosseini  52:54

Got it? Very interesting. Very interesting. Food for thought food for thought, Huh? It’s a game to play. And it is a bigger game. And like you said, I gotta work on protection of what we have. Coming. Yes.

Shadeed Eleazer  53:18

The logo, the logo is unique. And as you mentioned, you have a whole franchise that you’re building around that. And you know, there’s people who are watching this broadcast, and there’s people who aren’t who have similar ideas, and the person who acts first, oftentimes, in let’s say, a court of law is going to win the rights to continue forward.

And so if there’s any lesson that I have to share, is we as business owners, leaders, etc, have to be diligent about protecting the value of our ideas, we come up with remarkable ideas that can change the world or change, let’s say the scope of let’s say, where we have influence, and oftentimes is a parent company, a larger company who comes in and is able to take the idea because they understand right away the value of IP.

Mostafa Hosseini  54:24

Fantastic, love it. Love it. Should you could you tell us about your gift digital asset execution plan, please. Now

Shadeed Eleazer  54:31

we’ve discussed intellectual property, we’ve discussed packaging, and so the question becomes where do you start? And so a digital asset allows you to take an idea and begin to package it to serve a target group of people. And so the digital asset execution plan is a step by step checklist that has built in support which means you can click a link which opens up messenger window or Twitter direct message and receive direct support from myself or a member of the team, so that you can continue forward on your path to capitalize on the ideas that have been shared within this broadcast.

Being talented is not enough. Having that ideas is not enough packaging, which you know, is the key to separate yourself from the time for money trap or exchange.

Mostafa Hosseini  55:25

Can I add one more to that? If you don’t mind? Sure. And correct me if I’m wrong, and I’m gonna sound I don’t want to step on your toes. But I think you’ve got to have the package, and then you’re going to act on the package as well, just having a package is not going to get them to what they want, I guess.

Shadeed Eleazer  55:40

Well,

Mostafa Hosseini  55:44

the reason I said that is like I have people coming to me asking for a strategy and a plan. And if they don’t implement it, they’re not gonna see anything. Oh,

Shadeed Eleazer  55:51

you wanted to present right. And so that’s where not leaning or your own understanding comes into play in that it when you work with a professional, they’re able to map what you’ve created to an audience and a strategy for launch. And so if you whether you have a simple retention formula, and you put that to work in your business, or you take what you know, and you begin to license it, the result is reaching the finish line versus creating and resting on your laurels after that 100%.

Mostafa Hosseini  56:32

I was chatting with Dan kachelle This morning, and he called it return on implementation. There is a return on planning return on, on on different aspects, but there’s the there’s also return on implementation. And so you had like you said we could we could think all day long, you’re gonna have ideas all day long. But if you’re not, if you don’t implement, then it’s not gonna happen. Yeah, love it. Where can people find reach out to you or find out more about you?

Shadeed Eleazer  57:03

Well, I would say the first place to start is to use the link in the description for the digital asset execution plan, reading tweets or YouTube channel. It can only get you so far. So I’d like for you to start with taking the next step. And actually building something digital asset execution plan will allow you to do so. But if you’re the type who wants to read social media, then Mr. Schad deed on all platforms.

Mostafa Hosseini  57:37

Love it, love it, so they can find you on Facebook, Twitter, Twitter, LinkedIn and right Nestor. Alright, great gang. If you’re watching listening, get access to Mr. Schad deeds, digital assets execution plan, this guy knows his stuff when it comes to licensing and intellectual property and leveraging your knowledge and all the IP that you already have to create new streams of income on a recurring basis and make a bigger impact around the world if not in a country and we’ve not global then certainly in your city or in your province or state.

Right. Now, should he can I ask you a couple of questions, personal story, we wrap up? What’s a new thing you’ve tried recently?

Shadeed Eleazer  58:25

Hmm, well, new thing,

Mostafa Hosseini  58:27

not include your newborn

Shadeed Eleazer  58:30

new thing have tried recently, would be trying to make a chicken pot pie. Now. This was based on being inspired by an excellent chicken potpie at a local restaurant. And so some of the details of the texture of the pie versus what temperature the chicken needs to be. And how does the sauce distribution between the meat how much vegetables? So is a continuous work in progress?

Mostafa Hosseini  59:08

It’s a science. Exactly. And I’m thinking that another new thing you’ve been exposed to is your newborn baby. Congrats on Dad.

Shadeed Eleazer  59:17

Thank you so much. Thank you.

Mostafa Hosseini  59:21

What’s it called? Do you have a boy or a girl?

Shadeed Eleazer  59:23

Boy?

Mostafa Hosseini  59:26

Love it. And what is your name? Your boy?

Shadeed Eleazer  59:27

IMANI David.

Mostafa Hosseini  59:30

Love it. Imani. David, that’s amazing. You got a beautiful family and you’re a family man and you’re a serious man. And you know I like that about you. What are your top favorite books of all time?

Shadeed Eleazer  59:46

Oh my goodness. Honestly, maybe. Well, the alchemist will be one. Let’s see Um, the Dr. Robert Anthony’s formula for success, probably have read that book a million times. The Bible for success. Yes. Dr. Robert Anthony’s advanced formula for success. The Bible I

Shadeed Eleazer  1:00:23

have read that quite a bit. I will say as if the Prince by Niccolo Machiavelli there is a book ah, is a book on karate is it’s escaping me that I’ve been reading lately. Want to run to my bookshelf and get it right now.

Shadeed Eleazer  1:00:52

And also, the four hour work week would be one that I’ve read in book form audio book, and is one of those books that you read now understand later, or you realize that certain concepts are working in life, another would be sold on a spy Eldridge Cleaver, which is a bit more social justice book that was written in 60s or 70s.

Mostafa Hosseini  1:01:28

It’s called sold on ice,

Shadeed Eleazer  1:01:29

so on ice, so on ice.

Mostafa Hosseini  1:01:36

Love it. What’s one advice that made a massive impact in your life or business

Shadeed Eleazer  1:01:42

bloom where you’re planted? That bloom where you are planted.

Mostafa Hosseini  1:01:52

Tell me more what you mean by that?

Shadeed Eleazer  1:01:54

Well, it means no matter where you may be, there’s a saying that says no matter where you go, there you are. And so no matter where you end up, you know, make it happen. If you are you start off at the bottom, boom, like, you may start off somewhere. But it doesn’t mean that you have to end there, you may start off with certain disadvantages, that doesn’t mean you have to accept them. You may be in a losing fight. You may be winning at the time, but find a way to always increase your position. And to do your best love it.

Mostafa Hosseini  1:02:37

Should if you had a Facebook or a Google app, or everyone around the world with access to internet could see what would your message be for the people of Earth?

Shadeed Eleazer  1:02:53

Love conquers all.

Mostafa Hosseini  1:03:00

conquers all. Love it. Simple to the point. Should it is there anything that you’d like to add that we didn’t get a chance to talk about? Before we wrap up.

Shadeed Eleazer  1:03:14

We all have a gift, we all have knowledge, we all have a talent. And it’s up to you to understand the value of your impact to the game that you love to play. And so you don’t have to be an entrepreneur to have intellectual property. In fact, the most exploitative intellectual property relationship is between an employer and employee, when you leave a company, you don’t take the project plans and different deliverables you created for the company with you.

They stay with the company. And oftentimes they you sign paperwork where you can’t compete with that company for up to a year. And so understand the value and when you understand the value of intellectual property, it changes the rules of engagement with companies with partners with businesses for forever.

Mostafa Hosseini  1:04:11

Love it. Thank you very much. This was this was very valuable. You’ve shared a lot of good content, a lot of good information. And I’m grateful for that grateful for having you as a friend. Gang, if you’re watching or listening, do reach out have a conversation which you need. I mean, the guy’s got a great heart. He’s a family man. He’s a serious businessman. I’ve known him for about three years now and nothing but goods to say about him and nothing but good that I’ve seen from him or have heard about him.

He will help you one way or another and I’m sure if he doesn’t, he knows people that they do. So do reach out, click on the link in the comments or the descriptions of the show. And oh, go to Mr. shaadi.com and get a hold of him reach out on social media have a conversation. And it’s one of those things that I, you know, before I chatted with him, I was like, I don’t think I have anything that I should probably license or you no work on it, but you know it people like him make a difference and can help you succeed in more ways that you can imagine and think of.

So, thank you for joining us. Please don’t forget to like and subscribe to the show and share the episode with other people who who do have intellectual property that they could license and, and take advantage of that and we’ll go from there. You’ve been listening to daily confidence for entrepreneurs. My name is Mostafa Hosseini with my guests should eat a laser. Have a great day, a great weekend and we’ll see you on our next episode. Bye now