How to Be Confident on Video and Camera – Bob Regnerus – ep 88

👉 In this episode, you will discover …

  • How to be confident on video
  • How to come up with unlimited content
  • The big hurdles to avoid in your videos
  • Watch Mostafa get coached by Bob!

Join Bob Regnerus and me in a conversation about “How to Be Confident on Video”

 

📢 Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising.

Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you.

Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.

Summary:

0:02 Video confidence and marketing strategies

  • Welcoming discussion on video confidence and storytelling.
  • Digital marketing insights from a seasoned expert.

2:28 Entrepreneurship, marketing, and video production

  • From programming to marketing: an early journey.
  • First e-commerce site and learning marketing on the go.
  • Launching a video company as Facebook promoted video.

7:07 Video marketing for business owners and founders

  • Building confidence on camera for business success.
  • Using expertise to create valuable video content.
  • Engaging with customers through natural video presence.
  • How video boosts confidence or reveals fears.

12:53 Video content creation and answering audience questions

  • Multiple takes and edits reduce video anxiety.
  • Google’s questions can inspire great video topics.
  • Answering real questions can spark endless content ideas.

18:11 Creating content based on Google search results

  • Google search reveals valuable video content ideas.
  • Create videos to answer common customer questions.
  • Product feature videos feed customer curiosity.

22:26 Video creation using smartphones and live streaming tools

  • StreamYard, Zoom, and smartphones make video easy.
  • Practice improves skills, like any other.

25:32 Creating effective videos for marketing

  • Content over technical quality—focus on what matters.
  • Simple backgrounds help viewers focus on the message.
  • Hooking viewers at the start keeps them watching.
  • Great video requires solid editing, hooks, and a call to action.

32:14 Video content creation and marketing strategies

  • Start videos with a clear, compelling intro.
  • Highlight benefits to engage and retain viewers.
  • Showcase expertise without appearing arrogant.
  • Use headlines to promote client transformation stories.

36:59 Using storytelling in marketing for a dental client

  • Canadian dental client’s confidence restored through video.
  • From dirty to shiny: a successful car detailing story.

40:31 Using testimonials to improve business

  • Client retention and revenue boost from testimonials.
  • Use third-party tools to easily gather testimonials.
  • Ask for testimonials at peak satisfaction moments.

47:23 Video length and content for podcasts

  • Adjust video length based on audience familiarity.
  • Short clips drive new viewers to longer content.

50:43 Leveraging audio content for marketing and building an audience

  • Snippets act like movie previews to attract viewers.
  • Repurpose interviews for new content snippets.
  • Video versatility: extend beyond YouTube and Facebook.
  • Quality over quantity for Facebook posting success.

56:56 Content creation strategies for social media platforms

  • Post often on LinkedIn and Twitter with consistent quality.
  • Consistency drives reach, as one in many videos goes viral.
  • Engagement tools boost video views and sharing.
  • Use a content creation matrix to simplify planning.

1:04:10 Video creation, marketing, and personal growth

  • Opt in for the free content creation masterclass.
  • New hobbies boost creativity and motivation.
  • Invest in experiences over material things.
  • Value people for who they are, not just achievements.

SHOW TRANSCRIPTS:

We are pleased to provide these show notes to make this podcast more accessible to those who prefer to read.

Please note that this is an automated transcription and may contain errors.

Mostafa Hosseini  00:02

Welcome daily confidence for entrepreneurs. My name is Mostafa Hosseini and in this episode you will you will discover how to be confident on video how to come up with unlimited content ideas and how to produce them and how this big mistakes to avoid in your videos. And you will watch yours truly get exposed and coach by your by my friend, Bob Regnerus. Welcome, Bob.

 

Bob Regnerus  00:29

Thank you for having Mustapha. Always good to chat with you, buddy. Absolutely.

 

Mostafa Hosseini  00:32

So the topic today is how to be confident on video, which is an important topic and a lot of people people would rather die than get on video and talk them through. And so as usual, please make sure to like and subscribe to the show.

 

Whichever channel you’re watching, if you have any questions, put your questions as a comment. And if you have a friend that could benefit from being confident on video, which should be about 99% of business owners, you tagged them in a comment and have them share this valuable information that we’re going to talk about and share.

 

Bob has been doing this for a long time. He is a marketing legend and he knows his stuff. And you’ll know more about that. Now, I’m also sharing the step by step checklist and group blueprint for my program simple retention formula, which allows you to get appointments, sales and referrals. Basically, as soon as you implement the program, it’s a checklist in the blueprints in a PDF format. And if you’re interested in that, type the word retention as a comment, and we’ll send you a link so you could get access to it.

 

 Now, let me introduce my friend Bob and we’re going to dive into a very interesting conversation. Bob Rubin Eris is the co founder of freeze feet stories, and a digital marketing expert and author of five books including The fourth edition of The Ultimate Guide to Facebook advertising. Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he’s eager to share his experience with you today.

 

Bob is a sought after expert in the area of Facebook advertising and deep funnel video marketing strategies. Most important, Bob is a husband to his high school sweetheart, and a dad to two amazing daughters and is a high school basketball coach. Welcome, Bob.

 

Bob Regnerus  02:28

Always good to be here. How does how does a? How does a programmer end up being a digital marketing expert and more importantly, a video guy, I think we think we need to dig into that a little bit. We

 

Mostafa Hosseini  02:41

will do that. So how should that go? And so far?

 

Bob Regnerus  02:46

Like we chatted, it’s always an interesting day to be an entrepreneur, you never know what shows up. Today we’re dealing with a fire and I will deal with that fire as soon as we’re done having this conversation. So I’m fully committed. My phone is silenced. Everything’s off. I’m here for you and the listeners today.

 

Mostafa Hosseini  03:01

Fantastic. And I think that’s part of being in business. Right? Buyers show up and we need to deal with them. You

 

Bob Regnerus  03:08

that that is that is the life of an entrepreneur. We are problem solvers. And so we we solve problems and pretty much all day long. I would prefer not to have to solve so many problems, but that’s the life we choose. So I’m good. I’m good with it. The roller coaster. Yeah. Some days. Yeah. I just got back from Disney. So like I can appreciate that I can appreciate appreciate the roller coaster analogy.

 

Mostafa Hosseini  03:34

But we’re about are you located.

 

Bob Regnerus  03:36

I’m in the southwest suburbs of Chicago born and raised here. Bears fan Chicago White Sox fan Chicago Blackhawks, Bulls fan. So I do love my sports. And as you read in my bio, being a high school basketball coach, you probably got that hint as well.

 

Mostafa Hosseini  03:53

Very nice. So let’s get started. Bob, please don’t tell us about your story. What’s your story? And how did you end up doing what you’re doing now?

 

Bob Regnerus  04:01

Yeah, I’ve been I’ve been dealing with computers since I was in sixth grade. I remember sitting down in our math class one year in sixth grade and we got to work on something called an apple to E. So if you’re old enough to know that that’s kind of a first generation Apple Computer and I was hooked. Like I love that.

 

And so I I went to college I graduated as a programmer, I worked as a programmer for major corporations and it led me to the internet 1997 1998 I developed my first e commerce website sold it to a client and how I got into marketing is very interesting that client that I built the website for said we love our website, how do we get traffic to it and I said oh I know how to do that had no idea how to do that. So that started by that started my adventure into into learning marketing.

 

So I’m I’m a fan of Dan Kennedy. Perry Marshall is a good friend of mine. I have been a student of marketing, you know, for 2023 years now. And the reason that I’m talking about video is something pretty significant happened to me in 2016. So, as you know, I wrote the book on Facebook. I was at Facebook headquarters in September of 2016. And there’s about 100 advertisers in the room. And all they talked about that day Mustapha was video, they said, we’re a video company. Now we’re going to emphasize video, we’re gonna prioritize video, you’re gonna get better response from video and your advertising in your organic.

 

And I, I heard, like, I listened. And I literally at the lunch break, went downstairs went outside, I was in the sidewalk. Outside of Facebook headquarters, I called my now business partner, Brandon and said, Hey, this is what I just heard, like, video is going to be where things are going. And we essentially started feed stories from the sidewalk outside of Facebook headquarters about six years ago. So you know, how does how does a digital programmer or Digital Marketer end up, you know, co founding a video company?

 

It’s because of what a digital platform like Facebook admitted about video, and it’s become really critical for all businesses. And that’s what we’ve been doing and joy have been enjoying doing for the last five or six years. Love it?

 

Mostafa Hosseini  06:30

No, that’s a that’s a fascinating story. And video is amazing. It’s very engaging. And I really like video. And we’ll dig deeper into that. So what are your duties days? And who do you serve?

 

Bob Regnerus  06:44

You know, it’s interesting, I talk with a lot of shoulders, I, you know, I’m a high school basketball coach, but I’m also a business coach, I just do a ton of coaching in all aspects of my life. So I, you know, I tend to give the advice, if you’re kind of searching for something like go to a niche, right. And we’re in a business where we don’t really niche.

 

So I’m kind of doing the opposite of the advice I give people. But we do have a we do have an archetype, which is we work with business owners and founders, those that’s 99% of our clients, they are typically in the 1 million to $10 million range. They are the face of their business, they are interacting with customers, they are the active founders that you and I really know and love to serve.

 

And what we know about that is a founder that can be confident and talk about her or his business on camera, connect with prospective clients and customers is is an amazing thing. So that’s what we work with. We work with founders, and we work with business owners that are in front of those in front of those customers, they are the face of their company. Love it.

 

Mostafa Hosseini  07:58

So you work with one to $10 million dollar businesses with the founder, who is the face you help them I guess, get more exposure, brand awareness. And, and the rest of it right. Yeah,

 

Bob Regnerus  08:11

I mean, if you went down our client roster right now you you’d be like, what, what do they do? I mean, we work with mortgage brokers, mortgage brokers, we have dentists, we have functional medical doctors, we have tax strategists, we have hospitality companies, we have authors, we have speakers, we have consultants, we have coaches, we have somebody who is on who helps people work with cancer, like their, their their cancer patients, we just talked with that client this morning. We we deal with all kinds of businesses. And that’s kind of a key for us, which is there’s no business that video couldn’t be integrated into that would make their sales conversion that would make their connection with the marketplace more significant. Video is the way to do that. And we believe it’s really important for you to communicate with customers in in this particular format. Love

 

Mostafa Hosseini  09:08

it, love it. So let’s dive into sharing some tips and and Sharon share would love to tap into your expertise. I’ve seen business owners that the moment you tell them you need to be on video they freeze up and they forget their mother tongue and everything just they just freeze right? What’s the best way to build up the courage and the confidence to deal with this whole whole video thing? Because a lot of people are uncomfortable with it.

 

Bob Regnerus  09:35

Yeah, there’s there’s really kind of three big problems people have with video. Number one is they don’t really know how to get it done. They don’t know what to say when the camera turns on and they don’t know what to do with it when they’re done. So let’s break this down. Like how do you actually get the courage to be on camera?

 

Well, one thing that you and I do every single day is we talk business, right? We are interacting with prospects. We’re interacting with customers. We have so much knowledge that just lives in our brain, that we are completely unaware of how much we really know where we actually take it for granted. So one of the things that we like to say is that if you spend the day talking about your expertise, you’re interacting with your marketplace, you are going to be fine and video.

 

So part of you being confident a video is just tapping into the fact that you know your business. Now, we’re, we’re not going to put you on camera, at our company, if you’re not clear about who you are and who you serve. That’s why we don’t deal with a lot of startups or people that really aren’t ready yet. Because when you’re not clear about what you do, and you’re not really experienced, you’re gonna come off like, you’re going to come off as that on camera, we’d like to say that video is a really powerful amplifier.

 

So you know, we’re talking into microphones right now, like, when you speak into that microphone, and you’re in a stadium, it blares it out, right? It amplifies it, that’s what video does. So video is going to amplify your confidence, or it’s going to amplify your fear. And so part of being confident of Canberra is knowing what you know. Okay. Now, the other thing that sets people apart is that they believe that video has to be scripted.

 

And we are actually fighting mightily against that. We love to have conversations on camera, what you and I are doing, we were recording a podcast where we’re having a video conversation, okay, we’re looking at each other in the eye, we are communicating over video. Now, it just so happens that the camera is there. But really, the camera doesn’t exist if I’m focusing on you. So one of our tricks, and one of the things that we do with all our clients is we have them talk to somebody off camera.

 

And when you do that, you have a conversation with a person. And that other person, you know, as we’re talking you your energy, like you’re helping me be available to you and to the audience, you’re responding, there’s nonverbal communication, like right now you’re shaking your head, right, your your eyes get big or like you’re able to draw out of me.

 

And what I’m doing is I’m communicating with you, and I’m not communicating with the camera. And that’s one of the tricks that we employ with everybody. I mean, there, there are literally only a handful of videos in our library that have been scripted the rest of all been conversations that our clients have had with somebody off camera.

 

Mostafa Hosseini  12:38

Absolutely love it. So a couple of things you mentioned that is worth repeating is you got to be interacting with your customers. And if you’re interacting with your customers and presenting and showing what you do, then that’s what you do naturally. Right? Right. You just show up on camera, and you just share that and it becomes more comfortable.

 

And I love the fact that you you mentioned that the camera becomes an amplifier, either which amplifies your strength or your weakness. And whichever it is I think you got I think that exposure helps us improve either way, whether it’s a weakness that it shows that I’m like, alright, that’s a weakness I need to fix. And or here’s a strength that I need to just bank on and keep going and get better at it. Which either way is a good thing to me.

 

Bob Regnerus  13:28

Yeah, you know, and just something here, you know, you and I are doing a live video right now, live videos a little bit different than what most people maybe are comfortable with or used to you and I’ve done this a lot. So we’re very comfortable having a conversation, it doesn’t really matter that we’re live. But one of the really big benefits of video and what people may be traditionally think is that you can mess up. You can say stop or cut. And you could redo it. That’s one of the really powerful things is that you can polish yourself.

 

So you can say something 10 times and maybe you get it on the 10th take, well guess what, there’s an editor on the other side of that video that can absolutely make it sound like you nail that thing in one tape. So video in that way is very forgiving. So you don’t have to nail it. Like you know, if I make mistake now I have to correct myself and it’s going out it’s already out there. But when you’re recording video, you can make something that sounds like you just nailed it on the first take.

 

So that’s we love that about video. So have that confidence going in, like I can do a take and I completely can screw it up. Or I can say hey, I can say this better. And we do that all the time. Like we can say you know what? That didn’t sound quite right. That was confusing. Can we add to that and your editors can stitch it together. That’s beautiful part of video that forgiving aspect.

 

Mostafa Hosseini  14:52

Absolutely. Like when I’m recording something from my videos, usually takes me about five or six takes if not more, to put Who’s something that I like it and I’m comfortable with how I’ve done it myself and the idea. And then like you said, I could just redo it again. And the producers and the editors could just like you said, stitch it together and make something even nicer out of it. Which is, wow, I didn’t know that’s possible.

 

Bob Regnerus  15:17

Well, and you know, part of confidence like you think of a trapeze artists, they’re confident, because quite often, there’s a net underneath them. Now, they’re crazy if there’s not, but you know, video is, you have this big death underneath you, you can’t really fail.

 

You know, if you were having a conversation with somebody behind the camera, and you have a safety net of knowing you could do multiple takes, and that all that all the mistakes and messes can be cleaned up and editing, then really, there’s nothing to be scared of. Like, there’s no audience staring at you. You kind of forget the cameras there. Like it’s really, really easy when you think of it that way.

 

Mostafa Hosseini  15:53

Absolutely, absolutely. So we talked about coming up with content ideas, like unlimited content ideas, because I think that’s one one spot where people get get hung up and they get stuck is like, what am I going to talk about on video?

 

And then that’s like, oh, I have nothing to share with people. People are probably not interested in what I have to say. So I’m just not going to do it anyway. So what’s the best way to come up with ideas that are interesting that I could like, get out there and you know, have people engage?

 

Bob Regnerus  16:22

Well, this, this should be really easy for anybody that is in the business of like solving problems. You get asked questions all the time, you got questions coming in to customer service or front desk, you have questions coming in your email box, you have questions coming in via the web, you have questions on social media, the first thing you should always consider is answer questions. There are things that people are asking you all day long.

 

Like Like right now, Mustafa, you have questions, right? What I’m doing is I’m answering your questions about video and questions that your audience has. So that right there is a shortcut answer questions that people commonly ask. Now, there’s an even cooler shortcut, if you love technology.

 

There’s something called Google that most of us use day in and day out. Yeah, well, one of the cool things about Google is you can type keywords into the search box. And one of the things you’ll see as you scroll down our list of questions, what Google is actually doing for you is they are telling you based on that keyword, what are the questions that people are asking.

 

So that’s one of the first things I’ll tell people is if you don’t even know what questions are going on in your marketplace, type in some of the keywords that people would use. So for me, I could go in and type in marketing video, or Facebook ad. And I could see what are people asking in regards to those topics. And I’ve got video content really all day long. There’s just an unlimited number of questions there. So that’s definitely one shortcut questions that come in from your marketplace. And then questions that the marketplace is putting into Google. Those are two really good shortcuts, and it should give you months of content.

 

Mostafa Hosseini  18:11

Absolutely, that that is a beautiful, I’m actually as you’re talking I’m testing it here, right here on Google. Yeah.

 

Bob Regnerus  18:18

So what did you type in?

 

Mostafa Hosseini  18:19

I just say, big mistakes to avoid in your in your videos. I just that’s what I searched. And the question is that Google is Google is suggesting is it says people also ask,

 

Bob Regnerus  18:31

that’s about that’s it. That’s it. People also ask.

 

Mostafa Hosseini  18:34

And then here’s a question, what should be avoided when making video? What mistakes should I avoid? Is it difficult to edit videos? Why does video editing take so long? And it gives your questions that you can now go out and answer on a video on a blog on audio, you name it? And then you could send it and and answer those questions. And

 

Bob Regnerus  18:57

think of how why that’s important from an organic standpoint, is that Google is telling you what people need to know. And when you give Google what people need to know, guess what they prioritize in their search results. Those questions

 

Mostafa Hosseini  19:11

and what they told you to write about. Exactly, they

 

Bob Regnerus  19:15

tell you exactly what to give them. Yeah, and then feed the machine what it’s asking for.

 

Mostafa Hosseini  19:19

Love it. That was a million dollar content advice there, Bob, thanks for sharing that. So here’s what you do, again, go on Google. Think about the problems that people are having any questions or problems that they all was raising bring up, then you go into Google search for those keywords. And I came up with another idea that I’m going to try for my next episodes on the show. And that is, you know how I ended up beginning I said, in this episode, you’re going to discover this, this and that, right?

 

Put that on Google and get the most relevant question that Google is telling me people are searching for. Now when we do the transcription of the show. This piece of content There’s got to be more relevant to what Google is telling me. I should. That was a thank you for that. That was a million dollar idea right there.

 

Bob Regnerus  20:06

You’re welcome.

 

Mostafa Hosseini  20:08

Oh, interesting. Interesting. So there is like unlimited ideas there gang. Like all the challenges, fears, frustrations that you your people are experiencing questions that they bring up on social media, on your customer service desk. Things that they tell you, when they tell you you know what they call you up? They’re like, Mustapha Bob, I’m having this issue this week.

 

Right? Yep. And he could go out there and be like, here’s an issue that you might be experiencing this week. And here’s how we can help you fix it, or how to fix it. Right? So there’s, there’s just so many ideas there. Like you said, it’s unlimited. Yeah,

 

Bob Regnerus  20:45

we have a lot of E commerce and SAS clients. So with an E commerce, you’re talking about a product, there’s all kinds of questions that come in to your customer service inbox asking questions about, does the product do this? Does the product have this? Right? There’s so many things that come in a daily basis, you should have videos for all those different things that come in, right? And then you think with a SaaS company, you know, does your software perform this?

 

Does your software have this feature? And you could literally go and do videos, and each one of the features in your product, you could go through? And do you know scenarios with you know, it’s it’s just unlimited the stuff that you can do? You know, that all gets picked up. If you put that on your YouTube channel, you put that on your website, all of that gets picked up organically, then you share that on your LinkedIn, you share that on Facebook, you share it on Twitter, that’s what you’re doing, you’re feeding the machines, the content that they know people are that they want.

 

You know, this is all predicated on you being available to answer people’s questions. If you get one thing out of this interview, it’s about you. Ask it and sorry, it’s about you answering people’s questions. That’s what the machines are prioritizing. So that’s what we need to feed the machines back. Give them answers to people’s questions. Love it.

 

Mostafa Hosseini  22:05

And the beauty of what your suggestion here is that these are questions and stuff that you are answering on a daily basis anyway. You don’t yet have confidence answering that question. It’s like you could you could answer that question. And you’re asleep. Right? So yeah,

 

Bob Regnerus  22:24

absolutely. Love it. Love

 

Mostafa Hosseini  22:25

  1. Love it. So let’s move on to the next question. And that is, how do we get video done easily?

 

Bob Regnerus  22:33

Yeah, so we’re demonstrating one of the ways that we have a lot of clients do video, they turn on stream yard, they turn on Zoom, they have some sort of way to, like we’re creating live video, you’re going to use this video in multiple ways, you’re going to create clips of this, you’re going to have the complete show, like it’s on a YouTube channel, it’s on your LinkedIn.

 

This is one great way to do video is is get on a tool like stream yard, and have a list of questions and get interviewed by somebody that is one great way to do video. Now the other thing that people should realize is you are literally walking around with the most powerful video camera that the world has ever known in your pocket. You don’t need to buy a 1500 $2,000 DSLR camera, you literally are carrying around one of the most powerful video cameras ever to be produced. I’m not sure I think I have an iPhone 12.

 

But this iPhone, I believe has a 4k camera on it. 4k. All right, you don’t need to do 4k 4k is four times bigger than 1080 1080 is perfect for video for web video. So, you know we’re able to literally put that camera on and and have this powerful video camera in front of us. So how do you do that effectively? Well, it takes a little bit getting used to doing like a live where you’re just looking to a camera. So you know going back to our shortcut. I would suggest if you’re kind of brand new to video that you only do video where you are getting interviewed.

 

Either the person is behind the camera holding it right, or you’re doing something like you and I are doing right now. Always, always frame your videos in terms of questions and answers. And the more that you could look at the person and answer their question, the more confident you’re going to be in a camera. Now, you know that with anything that as you do it more and more you get practice, right? I’m a high school basketball coach, I deal with fundamentals like we are doing things repetitively over and over and over.

 

As we do those skills, we develop that skill, we develop that talent and we develop a level of comfort. So if you’re not a good basketball handler, meaning you can’t dribble the ball really confidently if you dribble the ball do drills every day, by the end of the season, you’re going to be more confident and better at that skill. Well, the same thing applies to video, the more you do video, the more you’re going to be comfortable, the better at it, you’re going to be.

 

Now if we went and looked at some of your first couple episodes, you’re probably you’re like, I was terrible. I was a terrible interviewer. The quality wasn’t good. You know, the interviews were awkward. But now you’ve done dozens, hundreds of these, like, you’re really good at it now. And you’re confident in it, and you create really good content. So that that to me is the way you go. You either use your webcam like you and I do, or you have somebody that you trust, take your powerful video camera, you know, get yourself a tripod off of amazon for $15, set that thing up and have them start and stop the camera and talk to them. Have them ask you the questions and you answer them.

 

All right, that’s, to me, the easiest way for you to get this thing done, you do not need an expensive studio, you do not need an expensive camera. That’s not what this is about. Now, once you get to the point where you’re somebody like a Gary Vee, right, like you, you have this level of expectation, you can step up the professionalism, you could step up those things, right. But you don’t need to do that people don’t really desire that, like video quality. You know, I’m not a technical person. But I know, as long as your video is lit well, and the sound is good, it’s good enough.

 

You know, don’t don’t obsess over the perfection of the technical quality of your video. Now, when you hire us, we’re going to make sure it looks good. It’s going to be very professional. But you don’t need to obsess over the technical aspects of it. If that’s what’s holding you back. Throw that aside. You don’t need to do that the expectations people have significantly have dropped even during COVID. Like we’re all used to Zoom video. Right? All they care about is can I hear you? Can I see you? And are you answering my question? It’s the content that is most important. That’s that’s what you really want to focus in on?

 

Mostafa Hosseini  27:06

Absolutely 100%.

 

Mostafa Hosseini  27:14

I see people like you said they get hung up on this whole tech aspects of things like I need a $2,000 or $20,000 studio and I need to do yada yada, yada. What do you what do you say about making a video more effective? Like you’re you’re now sitting in your office, you don’t have some, you know, professional CNN looking, you know, background, you know, no, office and talking.

 

And I think that’s all that matters. Can you talk about that how we make a video more effective. So we’re more focused on the effectiveness of the video and not what’s on my background? Yeah,

 

Bob Regnerus  27:57

I mean, you’re using a virtual background, correct. You don’t have a brick wall behind you. Okay, no, for all I know, you can have this complete mess behind you, right. So I don’t use virtual backgrounds. And we don’t use those too much for our clients. But it’s a really effective way to kind of hide what’s behind you, right? It’s not distracting pick something that works.

 

Now, I My background is kind of staged, and I have a very plain background on purpose. I’ve got my book up there. I’ve got pictures of my family, I’ve got a couple member pieces of memorabilia. It’s very simple. It’s not distracting, it’s very subtle. So you know, you want to make sure that you’re in a place that people aren’t focusing on your background. Like, you know, we’ve been in our video team is on site today.

 

And they sent me a picture of this client’s area and it’s a complete god awful mess. They had to literally move garbage around so that they had a clean place and a clean backdrop. So don’t have a cluttered background. If you have a very cluttered background, go ahead and employ the old virtual background so you can hide all that mess, okay. But if you’ve got a place like we’re sitting here, and we are not distracted by our backgrounds at all, you and I are the focus of this, like it’s, it’s you and I and so, you know, I I’ve got a good mic here. But you know, a lot of times I’ll use just a simple Plantronics headset here. I’ve got a Logitech webcam, and I have a light in front of me. All right, you can see it shining off my real shiny head. Okay, too.

 

Yeah. Right. So like I said, your video needs to sound good. It needs to look good. So make sure you don’t have shadows on yourself. Make sure your faces lit up. Like those are things that absolutely are critical. Can they hear me? Can they see me? Alright? Once you have that in place, then it’s all about the content. All right, so you want to do things. So if you’re structuring your good video, okay, and you’re editing this, all right, one of the things you want to focus in on is is the beginning. It’s the punch at the beginning. You want to Hook them.

 

All right. So when we’re producing a video that that’s going to go out on social media or it’s going to be an advertisement, the first 510 seconds of that video are so critical. Now, one of the mistakes we made as a company early on is we focused in on the visual aspects, we had the logo flying in. And you know, it looks real pretty, it looked real effective. But what we learned is that the viewership would drop within the first few seconds, because you can see stats and all this and we realized, Oh, my goodness, we’re doing our clients a disservice.

 

What we’ve changed to instead is we hit them with the hook at the beginning. And it’s the hook that keeps you in, right, this is what the this is what the news organizations do with their headlines, right? They hook you at the beginning. And so we have to mimic that, because attention is that there’s a deficit of attention. So we have to do our best not to sensationalize not too overdramatic ties, but we definitely have to give them at the beginning, we have to hook them, we have to make them go, I want to hear more.

 

So we always make sure that we start our videos with a hook. And that’s why having your video produced and edited is really critical. Because there’s probably things that I’ve already said, that are really important that if we were going to put together and edit this, so people aren’t interested in necessarily, I told the interesting story at the beginning, and you read my bio, but that’s not going to hook somebody, you know, I gave a tip about how to like give great content. So you might choose to take that clip and put that at the beginning of this.

 

If you’re going to promote this episode, you’re going to be like, Hey, I’ve got a great tip on how to you know, get unlimited content using just the Google search algorithm. Well, that needs to go at the beginning, because that’s something that people are interested in. They’re not interested in necessarily in okay, what are Bob’s accomplishments and things like that, that’s all interesting. But what you want to do is you want to hook them at the beginning.

 

And then you course you give them the good content. And then a video is going to be good if you have something at the end that says here’s what to do next. So if you can get the hook, right, if you can have interesting content, and then you give them that call to action, or what do I do next? Then you’ve got a really powerful video on your hands.

 

Mostafa Hosseini  32:14

Love it. But what do you think of the introduction that I did to this show, and it said, In this video, you’ll discover in this live show, or episode you’ll do how to be confident video how to do this, how to avoid the mistakes and you’re gonna watch me get exposed and coached by Bob, what do you think of that? And how would you improve that?

 

Bob Regnerus  32:32

What you want to do, I think the way I want to prove it, I love that you started with, here’s what you’re going to learn. What you could do to improve that is, you know, today you’re gonna learn how to be confident on video. And you can be even more impactful and say, you know, Bob is going to share two ways, two easy ways that everybody can learn how to be confident on video.

 

So you hit them with something really early, something very specific that they need to listen for, that’s going to make a really powerful opener. So that’s what that’s that’s one of the reasons, you know, we’re employing direct marketing principles here. Right? It’s, it’s the headline, and it’s the first paragraph. That’s what you want to do at the beginning of a video is what you want to do at the beginning of an interview, hit them with the thing that they are going to be interested in hearing which gets them to like I need to listen to this. That’s that’s the way to go.

 

Mostafa Hosseini  33:29

Love it. So make him more compelling, give them something to look for. Here’s a couple of things that we’re going to talk about mishmash. Make sure you stay tuned. And yeah, so you know, Ganga, if you’re watching, as he’s teaching this what I used to do, like, like Bob was saying the first, this is Episode 88, you got to watch the first 10 or 20 episodes. Like it’s like day and night difference. And like you said, it’s repetition to build the confidence and become better at it. And I’m like learning new things, almost every week.

 

So in the beginning, we’ll be like, Oh, you got to really listen to this podcast, and it’s amazing. Here’s who I am and how amazing I am. Download this that and then people would not they would like to start but they don’t they don’t care about how awesome I am there. I guess listen and get get get value and learn some insights and tips about their problems. Right? So soon as was which two here’s what you’re going to learn in the very first thing comes out of my mouth are our list viewership and the you know the timelines.

 

Average time left, I don’t know what their KPI for that is. It just went up and beat you because it just became more interesting. And we made it more about them and not about me. I was so good in the beginning.

 

Bob Regnerus  34:48

Yeah, and that boy, I mean, you really touched on something there too. And that is, you know, what, what we don’t like to produce or what we call marketing narcissist videos, where it’s like Okay, it’s all about me, one of the things that you should always have in mind is, it’s always about the person who is watching. So one of our tricks, I guess I call it a trick, it’s one of our methods is we get our clients talking about how they’ve transformed their clients lives.

 

That is one very powerful video you can do. And you could do, if you’ve been in business a long time, you could go through and, and, you know, without, without violating privacy, whatever. But, you know, you could say, hey, you know, I’ve got this client who’s in the food industry, and you know, they serve this type of client and just tell a story about how you transform their life. Especially if you’re in that personal service type business, or you have a product that helps, like, if you could focus in on how your product, how your service transforms people’s lives, and tell it from that aspect, then you become the vessel that they’re hearing about this through.

 

And it’s not about you, you get to you get the spotlight, you know, it’s shone on you, but you’re highlighting the transformation. And that’s what people are after. Right, ultimately, you know, one of the one of the things that maybe you kind of picked up is that the clients we work with are in the process of transforming people’s lives. Now, maybe in small ways, it may be in significant ways. But one of the things you would find in common with all our clients is that they have customers that have transformational stories.

 

And so one of the best ways for you to feature yourself on video is to talk about how you transform people’s lives without bragging, right? It’s not bragging if you’re just telling somebody else’s story. So that’s a very powerful way for you to produce video, and it talks about how awesome you are without being bragging. Right?

 

Mostafa Hosseini  36:47

So how would you formulate say that the headline of that video, what would that look like? Okay,

 

Bob Regnerus  36:55

so let me give me one of your example. Yeah, I’m gonna give me an example. So we’ve, we’ve, we’ve got this dental client, he’s in Canada. And so one of the videos we created is, you know, he talked about a woman who, actually, so the the story was that she was actually glad the pandemic happened, because she got to wear a mask in public. All right, she was afraid to show off her, she would actually stay home, because she was afraid to smile in public. So he told the story about this woman, I obviously I don’t remember her name, but that she actually enjoyed going out during the pandemic, she had the mask on.

 

And she she got the courage to come in, she saw actually one of his videos on Facebook and saw, like, you seem like a friendly person, you seem like you were empathetic to me. So she came in, she saw one of the videos that we did for him on Facebook, she came in and said, You know, I’ve, I’ve got confidence to go up because people don’t have to look at my mouth. But he told the story of how, you know, over a period of three months, he was able to work with her. And you know, she actually then became like, hey, I want to show off my smile, she actually was able to do that. So all he did was tell that story.

 

You know, and there’s a lot of lessons in that. But he told about how she was afraid to show her mouth off. And now she was actually waiting for the pandemic to end so that she could smile at more people in public. That’s that’s just very one very simple example is it was about her story. And the expertise came through is that hey, you know, in three months, you know, she had a really severe issue, dental issue, but we were able to get her from, I’m glad to wear a mask to I can’t wait to take this mask off, so I could show it off. And so what he was able to do was show off his expertise, like I fixed her smile. And you you get that subconsciously, right. He didn’t have to say I fix the smile.

 

It’s just this is what we did. And this is how her life changed. And that’s how you do that is you just talk about that transformation. Love it.

 

Mostafa Hosseini  39:11

That’s kind of like how to go from a smile shame to a competent smile. Here’s,

 

Bob Regnerus  39:16

yeah, no, no, yeah, you put that in an ad, right? You’re kind of bragging about your work. But now you you turn that to a story. And you have a person right? And you actually have a picture of her in that video. You know, like she’s smiling on camera that’s so powerful.

 

Mostafa Hosseini  39:33

Absolutely. Apps on people love that people love.

 

Mostafa Hosseini  39:37

Here’s what I love. One of the things that I do for fun, there are videos on YouTube. Of these detail shops, car detail shops, and they bring in this nasty, dirty, filthy vehicle and they transform it from a filthy nasty vehicle into a shiny, good looking vehicle and I love The transformation. Awesome.

 

40:01

Like,

 

Mostafa Hosseini  40:03

if there’s a way for you to do that, and I’m trying to figure out how I could do it from what I do. And in business services, it’s kind of it’s kind of difficult. But

 

Bob Regnerus  40:13

well, let’s, let’s think about this. Let’s do a little live live coaching here. That’s so. So just remind people what you do. And let’s walk through it.

 

Mostafa Hosseini  40:22

So I run a call center. Sure, I run a call center that specializes in customer retention and follow ups.

 

Bob Regnerus  40:31

Okay, so we’ve got a business owner, all right, we put her or him on camera. And they would say, man, like, we have this problem. We have this leaky bucket, right. We are losing customers left and right. And I have no idea how to solve this problem. Okay, so we we started working with Mostafa. All right, and what we had before we started, we used to lose 27% of our customers.

 

After working, we got that retention rate we are now we’re down to only losing 7% of our customers. Okay, and we would word it differently, right. But we have a 90, we have a 93% retention rate. Okay. And it’s it’s because we started working, and we’re using the systems and the team that Mostafa has trained, like you solve the major issue.

 

So the retention rate is now 93%. And what does that mean in terms of revenue? Right, you can get that client to say that’s worth an extra $333,000 in revenue for us this year. All right, you didn’t have to brag about you don’t have to talk about all the things you do. All you did was you said, this client, like they went from, you know, 82% retention to 93%. And it was worth this, you just stated facts, right? And now you put that client on camera, and she’s like, I can sleep at night. Right? You know, I was actually able to take a vacation, I was able to take a couple days off. Right?

 

I was able to go with my family to Disney, like you can talk about like how, how did that how did that retention rate problem being solved actually affects you personally, and you want to dig into that. That’s what the powerful thing is, right? And it puts it totally puts you in the spotlight without you having to say even like what you do, you just you just come across as I solve that problem. Mm

 

Mostafa Hosseini  42:30

hmm. And so what’s the best way for me to approach my customers to get that video from them? Without? Because I think that’s one another another hiccup? I don’t want to bother my customers and and how do I get on video and the rest of it? Well,

 

Bob Regnerus  42:47

I think one of the things that we have to get past as a business owner is, is understanding that when you are able to solve somebody’s problem, and you have a major transformational impact on them, they do want to talk about that. Okay. You think think of the way you buy things like Amazon isn’t driven by like product descriptions, what is Amazon driven by? Reviews? Right? Amazon is driven by reviews, the product description has very little effect on whether that product sells or not. What sells is the products that have the highest reviews.

 

So Amazon takes their algorithm and features the products that are most reviewed or highest reviewed by their customers. And so part of your job as a business that is serving the public is to have some sort of system in place to get reviews and get testimonials. So what people need to understand is that most customers will be willing to at least give you a review or testimonial. But we’ll also be willing to get on camera with you if you make it easy. All right, so one of the things we do for clients is we get on a tool like this, I believe we use like Riverside, or we may use stream yard, but we get on there and we just on behalf of the clients actually ask the questions for them.

 

So you don’t even have to be the person asking the question, have somebody like an interested third party, and they’re able to talk a lot more freely, and very honestly about how you help but most of it is just you just need to ask. And if you have if you have done right by somebody, and their life has positively changed, they do want to tell others about you. And so it’s just a matter of you asking them love it

 

Mostafa Hosseini  44:44

so I think that the the approach to have someone else reach out and get videos and testimonials and stuff from your customers is a much easier way and it would be less confrontational because now I don’t have to go to my customers and say, Hey, can you share a video about how awesome I am? But if say, a team member does it, or another company or third party comes in and say, hey, you know, like you said, we work with Mustapha, and we were trying to help him grow his business, would you be open to share a video about your experience, then it’s going to be a lot easier. Like you said,

 

Bob Regnerus  45:20

the time to ask for a testimonial is the time in which they’re the most satisfied, which is generally when they when they reach out to you in some way, or when the service is like performed. So we have a client who’s a roofing contractor. And so they have a process in place that literally when they finish the job, and they’re looking at the roof, and they’re they reviewed and the customers like, yes, you know, everything went, well.

 

You left my yard clean the roof looks great. Hey, would you would you mind doing a quick testimonial for us? Most people will say absolutely. Right, you make it that easy. So the time to ask for those things is when they’re most satisfied. Now, if you come back to them six months later, you’re probably not going to get them on camera. So the time to ask for it is when they’re most satisfied with what you’re doing. So, you know, if you have let’s say a check in call with your client, and they say, oh, man, we had a great month, you know, we our retention rate was as high as it’s ever been. And in that call, you could say that is fantastic.

 

We love having you as a client, would you mind sharing that story? On camera with with one of our people? Most of the time, they’re gonna say absolutely. So you always ask when they’ve expressed that satisfaction to you. Or like right after you deliver the service, those are the times to ask for those things when they’re most receptive to doing it. Love it,

 

Mostafa Hosseini  46:50

Bob, you’re literally read my mind about my questions. And I’ve had that experience as well like, like, when you said exactly when we when we deliver the service, and they’re happy, and they’re high on their emotions about the satisfaction and the rest of it. That’s the time to ask for a testimonial. And like you said, I’ve done it even as short as a month later, they forgot about the whole experience, the motion is gone.

 

And now it’s late. Now you have to convince them, they have to remember what happened. But when they’re happy and hot on on the transformation, that’s like you said, is the best time to?

 

Bob Regnerus  47:22

Yep.

 

Mostafa Hosseini  47:24

What tips do you have for? Uh, do you guys do long format videos?

 

Bob Regnerus  47:32

Yeah, so it’s very interesting. I have a general rule with video length. So it depends on your relationship. So somebody you don’t know. So we’ll say this is top of funnel cold traffic, you generally want to have a shorter video. All right, when they’ve moved into the middle of the funnel, and you’re in that nurturing process, that relationship building process, you have the grace to go a little bit longer, once they’ve kind of reached the bottom of the funnel, or they become customers and long form video is absolutely acceptable, right?

 

So you think about this in terms of the podcast world, we’re going to do about an hour show here. If if we were going to go out to a cold audience, we would probably take a two minute one minute clip of this interview. And we would say like it would be you know, Bob talking about how to get great testimonials, right? You know, we’d have something around that that would go to cold traffic. And then what you would do is you invite them in to an extended version of that right?

 

Maybe we spent five or 10 minutes talking about that you would do a five or 10 minute videos because that topic interested them now, people who are fans of yours, right? They are here to listen, they they listened to and watch all your interviews, right now. Now they’re willing to sit down and say, We know that you asked good questions, we know that you have good guests, we’re gonna sit down and watch your our interview. So your relationship, the strength of relationship, the stronger and tighter the relationship, the longer video that you can use.

 

That’s not a hard and fast rule. But the general rule that we tend to follow and have had success with

 

Mostafa Hosseini  49:11

love it. And that’s something that I think another thing that I need to implement for my show is we don’t share small snippets of the shows. And so I think that’s a that was a great tip. If you’re doing longer format, content. Yeah,

 

Bob Regnerus  49:30

I mean, you’ve had amazing guests on the show. So if you could go through have an editor go through and go even as you’re doing this interview, you could be like, you could just look at the clock and go oh wow, at 45 minute mark, Bob said this just a quick note, and say like remember that then you could go back to the editor and say, Hey, take out a minute clip where Bob talked about how to get really powerful testimonials.

 

Put that into a one minute clip. Put that out there. You know, you could you could put Then on LinkedIn, you could get do some organic stuff, you could even you know, throw it on Facebook or YouTube, put some money behind it, you’re gonna, then you’re out there looking for new listeners, you’re gonna say, Oh, well, that’s an interesting topic. And then you know, you have a clip from this guest clip from this guest, you’re going after cold traffic and getting them interested in the show.

 

And then you know, you drive them into your show page where maybe you have longer clips, or you just say, hey, here’s the extended interview with Bob, if you want to hear more about how to be confident in video, you know, you could you could do a through that. So that’s a really good way if you’re out building a platform is to use those shorter video clips to attract that cold new audience. And then you’re pulling them into your longer form content, long, longer articles, things like that. Got it?

 

Mostafa Hosseini  50:44

I’ve seen. I’ve seen Tim Ferriss do that, effectively, where he shares snippets of his show. And I was wondering why he does that. Well, I’ve been listening to the snippets. But now that you talked about it, I’m like, I had an aha moment like, okay, that’s the easier way to bring people in.

 

 And like we got 88 hours of content from the show alone, that we could put out there and we’ve got hours and hours of content from my workshops that I could create snippets from and put it out there.

 

Bob Regnerus  51:14

It’s it’s kind of like the previews, right? It’s the trailer, right? You see the movie trailer and decide, do I want to watch the whole movie? Right? Maybe it’s a show like, like, so think of think of like Jimmy Fallon or Jimmy Kimmel. Right? What do you see if you watch network TV between like seven and 10pm? Like they’re showing you tonight on Jimmy, they give you this guest this guest this thing and he and you make a decision?

 

Oh, do I want to stay up for that? Do I want to DVR it? Right? That’s what they’re doing is they’re like, you may be a fan of Jimmy Fallon. But you’re not gonna watch every Jimmy Fallon show. But you’re like, Oh, I got to be sure to catch that. Right. So you could do the same thing. You’ve got Ada, different topics. You know, like, I’m talking about video, maybe some people are interested in that. But you had another guest that was talking about sales letters, or talking about phone sales, or whatever the topic is, like, oh, you know, I’m, that’s been top of mind for me. Like, I really want to hear about how to increase my sales.

 

So you know, they see that snippet on LinkedIn and go, Oh, man, I gotta do that. So you know, you’ve got you’re sitting on a goldmine of content, right? Like, you can leverage all this stuff that you use before and say, I’ve got this whole, basically seminar, right this hour talk with a sales expert, like, you know, here, here are three or four things that that we could snip out of there that are really, really cool, that we get them to, like, I want to learn more, right?

 

And that’s like, Hey, I watched that episode. And now the next time they see something like, oh, well, that was a really good interview. You know, this is a really good show. Like, that’s something else I’m interested in. So that’s how you build up that following is you share those tidbits. And that’s what pulls them into your longer form content. Love it.

 

Mostafa Hosseini  52:55

Bob, do you mainly focus on Facebook? Or do you deal with, say, YouTube and other platforms as well, when it comes to video and advertising? Really

 

Bob Regnerus  53:03

interesting. So I’m a Facebook guy, right? I wrote the book, it’s sitting behind me. But one of the things that we’re drummer beating this year, and going forward, as video is platform agnostic. There’s been a lot of all people in the paid advertising space, right? It’s more difficult today to advertise on Facebook than it’s ever been. It’s expensive to advertise on YouTube and Facebook, right? There’s a lot of things that are working against kind of the common advertiser. So we’ve actually spent a lot of time helping people say like, look, you’ve got this video, right? How many ways can we slice this video up and use this video?

 

So when you create a video, you know, I want you thinking about how can I add this to my platform so that people can find this you’re building up your your, your organic reach. So we have people focusing on using video, certainly on a YouTube channel, you want to be repurposing it in your LinkedIn, Twitter, Facebook, Instagram feeds, okay. You want to have it on your website, you want to take that video and transcribe it, you could turn that into blog posts, you could turn that into email content.

 

You could even use video in your emails, there’s a tool like Bom Bom, you could insert video emails there, you could send them to a page, you know where the video lives. So we we want people to be understanding that video is a tool to communicate with the marketplace and the platform really doesn’t matter.

 

You’re gonna cater it to your to each platform a little bit differently. But, you know, video is a tool that can be used and whatever platform you’re currently using. It’s certainly ported to platforms that you haven’t even thought about. Interesting.

 

Mostafa Hosseini  54:48

Let’s talk about Facebook. How let’s say that like, we’ve got a value bomb here over the past hour, and I could probably get at least I don’t know No 10 or 15 snippets that are really valuable that we could put out there. Is there a limit on how often I could post on on Facebook? So that it would be effective? It would have the reach? And then fake it? Like, does Facebook penalize me for putting 10 videos out in a day? Yeah, so

 

Bob Regnerus  55:20

it there’s really, it depends on whether somebody follows you or not. Somebody who doesn’t follow you, if you’re pushing content out to them, maybe boosting it or a paid ad, somebody that doesn’t follow you is only going to see two pieces of content at most from you in a given day. If they follow your page, typically, what they say is they they’ll they’ll show up to four pieces of content.

 

So in my opinion, it’s it’s not worth the stress of having to come up with volumes and volumes of content, I would focus in on maybe doing one thing a day, maybe putting a little bit of money behind it to boost it on Facebook. But don’t Don’t, don’t be thinking that you’re going to like overwhelm the algorithm and just you’re going to put a bunch of stuff out I, I don’t think that that works. Now, if you’re into something like Twitter, with Twitter, you know, the newsfeed expires really, really rapidly.

 

So what you see people do there is they have one piece of content that they’re going to promote on the day, and they’re posting it every few hours. So one piece of content, you promote it four or five times during the day. With LinkedIn, you know, typically you want to post something in the morning or right after lunch when most people are on there.

 

One one piece of content a day is not enough. Like it’s not a volume play. It’s a quality play. It’s a consistent play. If you’re consistent, and you get people to engage with it, then Facebook and LinkedIn and all those other platforms will certainly send more people to you because your consistency, and most importantly, the engagement you have with your content. Love it.

 

Mostafa Hosseini  56:55

So gang, if you’re watching, you’re listening, Twitter, you can post more often. Because they expire faster, LinkedIn morning or after lunch would be a good time. And it’s more about quality and consistency, then just the volume. Love it. Love it. Love it. Bob, do you have a go to software platform that you use to push content across multiple platforms?

 

Bob Regnerus  57:20

Yeah, I’ve played I’ve played with a bunch of them. I don’t I don’t have any currently that I’m using I have been using HootSuite. It was good enough. I found that it’s just as easy to post it to the different platforms manually. Yeah, I don’t think there’s anything that I’m like, Oh, this thing is amazing. Maybe your listeners have a better idea than me. I’m a little bit old school. I don’t like to complicate things. So I’m showing my colors. Yeah,

 

Mostafa Hosseini  57:50

one platform that I saw that was about creating smart snippets was lately.ai.

 

Bob Regnerus  57:58

Okay, I haven’t heard of that.

 

Mostafa Hosseini  58:00

All right. So yeah, so this thing I haven’t I haven’t tested it. But I heard Gary Vee and a bunch of other guys testing it. So apparently, he’s pretty smart at picking out snippets that are valuable. And it’s an AI machine that you could create video and audio and stuff and even text. I actually went through a little what you might call it demo with them. But I haven’t actually signed up for it to do it. And it’s been on my list. So I was wondering, what’s

 

Bob Regnerus  58:25

it what’s it late lately? Interesting.

 

Mostafa Hosseini  58:30

He’s not AI. And Gary Vee actually promoted it or talked about it was like actually check it out. Anyway. Cool. So another question. How are you doing for time?

 

Bob Regnerus  58:41

We’re good.

 

Mostafa Hosseini  58:43

Do you need to run are you’re good for another few minutes?

 

Bob Regnerus  58:45

I’m good for another few minutes. Okay,

 

Mostafa Hosseini  58:48

so what’s the best way to get views on for video views on say Facebook or YouTube? If your channel or videos or debt?

 

Bob Regnerus  58:59

If your videos or channel are dead,

 

Mostafa Hosseini  59:01

like you’re not getting enough views, because you see some people that are like getting, you know, a ton of views. And you see some people I don’t know, some of my videos don’t get a ton of views. So what’s the best way for me to say get more viewership without spending money on ads and stuff? Okay,

 

Bob Regnerus  59:19

so just understand that content is a quality play, not a quantity play, but you do have to have some quantity because some things hit most things don’t. Okay, it’s very much a like you put out 10 pieces and maybe one has, for whatever reason gets people interested. So it’s all based on triggers of engagement, right?

 

So if people are viewing, like the most important, the most important stat on YouTube is viewership. Okay? So if your video gets watched and it gets watched for a longer period of time, that is good for that piece of content. sent, the likes and dislikes are important, always right? Same thing on Facebook. But it’s really about is this content fulfilling the engagement directive that all the social media channels are interested in, all they want is for people to stay on their platform, right. And so the way for that to happen is they need content that keeps their users engaged. So your whole goal is to create the most engaging content possible.

 

Make sure that your videos have great titles that really speak to the person watching, make sure they have good descriptions, that’s, that’s really key. Those are the things that are that those are the things that are most important, okay. So you’re just naturally going to have content that that goes out there that you think is great, that just is not gonna get picked up. It’s just the nature of the beast. So you just have to be consistent with it.

 

And some things like I said, hit early, right, they hit early, and then they they go, and they and they basically build from there. So I would say focusing on quality and focus on consistency, and expect that certain things are going to and certain things are going to take off. That’s the way it is.

 

Mostafa Hosseini  1:01:21

Absolutely. So far, I think a couple of things that I picked up was the consistency, the quality to title and engagement. Yet what is important, yep. And another piece that I think worth mentioning, again, is maybe one out of 10 or one out of 20 videos or contents that you’re gonna put out there is going to work and go viral and get a ton of video. So that consistency play would become more important in that scenario where you know, if you’re consistently putting content out every day or every week, eventually, one of them or two of them or so many of them is going to get I think their daily 20 rule is applies there as well.

 

Bob Regnerus  1:01:59

Yeah, in some cases, it’s the 95 five rule. Exactly, exactly. Yeah,

 

Mostafa Hosseini  1:02:04

exactly. Now, Bob, could you please tell us about your gift for the audience? And

 

Bob Regnerus  1:02:11

what the Yeah, yeah, thank you for posting that. So feed stories.com For slash CCM, we have a content creation masterclass, it’s free. You know, just give us your name and email. And we will, we’ll have it to you instantly, it’s, we we created a tool. So a number of years ago, we hosted a live workshop and we we needed to come up with a tool that will kind of help people take a piece of content and figure out how to use it in multiple ways.

 

And so when you go to this page, you’re going to be able to download a PDF and what we call the content creation matrix. And it’s and then we have a 45 minute class that shows you how to go through and and actually use it. It’s really cool. And I will tell you right now that that tool was developed in the shower. So like, all your good ideas come like on airplanes and in showers. When you’re like, that’s for me, it’s just really weird. So I was doing this class with Brandon. It was geared towards Facebook, but we wanted to spend a significant part of it talking about video content.

 

And I’m I’m on my bike, my mind is working on it right. But I get away from my computer, I grab a shower, and it hits me like how to structure this thing like the content comes out. So I’m repeating it to myself in the shower and finishing as fast as I can. I call Brandon and I said like, hey, like I explained it to him. And he’s a visual guy, he goes, got it. So all the words on there, like came out of my head, and he put it together visually, I think it’s a really cool tool.

 

I don’t know if you downloaded it. But we actually use that with our clients and people. It’s one of the things they love is this tool that we give them that helps them do it. And we have a 45 minute training that kind of takes you through it. So we’re really proud of that. So it’s a great, great gift. If you’re having trouble creating content, this is going to help you get over that hump really easily. Absolutely.

 

Mostafa Hosseini  1:04:10

And I did see that the matrix looks really good. And with the training that these guys are providing and sharing with you for free. It’s a no brainer gang, go ahead and opt in and get access to this content creation masterclass. Because, like I mentioned in the beginning of the show, a lot of people get hung up on what I’m going to say and how I’m going to say it and they run out of ideas. But again, Bob and his team are sharing the consecration masterclass for free.

 

You get instant access to it like your OPT in in the thank you page I did check that is is the training. So go ahead and get it and do reach out to Bob and tap into their expertise about video creation about Facebook and other stuff that these guys do. They’ve been at it for a long time. And as you can see, they know And he knows what he’s talking about. I mean, if he didn’t know what he was talking about, he probably wouldn’t be here. So, yeah, Bob can ask some personal questions real quick.

 

Bob Regnerus  1:05:12

Sure, let’s see a personal you get? Sure.

 

Mostafa Hosseini  1:05:15

What’s what a new thing you’ve tried recently. Big or small. Um,

 

Bob Regnerus  1:05:21

it’s recent enough. I, I’m really into golfing with my wife, both of us are athletes, or we’ll call it former athletes, right? We’re in our 50s. Now. We’re really competitive. So the pandemic provided a great opportunity for us to like, take our take that to the next level. So we’ve been doing a lot of golfing. I had golf maybe once or twice a year, if most for most of my 20s 30s and 40s. And we really started to get serious, so we’re getting better at it.

 

Golf is a game where you never really satisfied so it is a humbling game, but you have enough success that you like, go, Oh, I think I can do this again. So, you know, there’s always one or two shots around where you’re like, wow, I can actually do this and it keeps you motivated. So yeah, that’s, that’s what we’ve been spent a lot of time on. It’s fairly new to us, and it’s something we enjoy doing together. Love

 

Mostafa Hosseini  1:06:20

  1. Love it. What are your top favorite books of all time? Hmm.

 

Bob Regnerus  1:06:29

I really enjoyed Simon cynics book, start with why I really enjoy that book. I enjoy. So that’s one of my favorite business books. I really enjoy reading biographies from comedians. Comedians are really interesting people. They generally have some sort of traumatic or interesting childhood that drives them into comedy. And I really, I really love reading those those types of books. I I’ve obviously been in the business I’m in storytelling is really important.

 

So I love watching comedians, I love reading comedians, I think they’re the best storytellers on the planet. And so that helps me professionally but also fulfills me personally. Particularly, I really enjoy Martin shorts book, Steve Martin’s book, Tina Fey’s book, Amy polars. Book, Billy Crystal’s book, which I’ve, those are five that I’ve read within the last couple years. And then I you know, from another another business book, you know, I know he’s a friend of mine. But at 20 Marketing by Perry Marshall is probably a must read for most people.

 

And then breakthrough advertising, which was a book written in 1966, by Eugene Schwartz is a fundamental marketing book that I think everybody needs to read. It’s really deep. But my whole concept of deep funnel marketing is based off of what I learned in that book. So those are just some books that have jumped to the surface for me.

 

Mostafa Hosseini  1:08:05

Love it. What’s one advice that made a massive impact in your life?

 

Bob Regnerus  1:08:16

Yeah, I would say from a young age, my parents mantra is always do your best. It’s something that it’s carried. I’ve carry with me all my life. And that, that that’s advice that I found I give to others, I give it to my children, I give it to my clients always do your best. The other thing that I that I really take from my my parents is invest in experiences rather than things. Experiences, create memories, things kind of fade away.

 

So I’ve always I’ve always valued paying money for experiences, like I enjoy spending money on those things. Really give us satisfaction personally, satisfaction as a family experiences over things. I think it’s really good advice my dad gave me love it.

 

Mostafa Hosseini  1:09:09

Amazing, amazing. Our last question. If you had a Facebook or a Google ad, or everyone with access to internet on earth could see your ad, what would your message be for the people of Earth?

 

Bob Regnerus  1:09:25

My message would be you’re valuable for who you are, not what you do. If we could separate those things, so so much of so much of what we do as humans is we only place value on what we do and and instead of just the inherent value that we have as human beings so that would be my message. You know, we we love people for who they are not what they do.

 

Mostafa Hosseini  1:09:53

Love it. You’re valuable for who you are not what you do. Bob, this has been an epic, amazing conversation. And thank you for sharing all the tips and all the nuggets that people could actually use the starting right now. If not today, tomorrow if you’re too tired. And is there anything that you’d like to add that we didn’t get a chance to talk about? I know

 

Bob Regnerus  1:10:14

we covered a lot you asked great questions. really insightful. Thank you for digging those things out to me. I just hope people were able to get some good ideas here. Maybe be inspired to get on camera, get that confidence that they need. Video is just the way in this in this 21st century to connect with your marketplace. So my advice is just get out there and do it. Do your best. Fantastic.

 

Mostafa Hosseini  1:10:40

Thank you very much gang. As usual. If you’re watching or listening, don’t forget to subscribe to the channel or like the show on whichever platform you’re watching. If you have any questions, post them as a comment and we’ll get back to you. If you have a friend that could benefit if you have a business owner, friend and entrepreneur friend who could benefit from this conversation and the amazing nuggets that Bob shared, please share them, share the link with them and or tag them in a comment. And we will go from there. Thank you for joining us and we’ll see you on our next show. Bye now.

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FAQs

What are effective video marketing strategies for businesses?

Effective video marketing strategies include defining your target audience, creating engaging and informative content, and optimizing videos for search engines. Utilize platforms like YouTube and social media to share your videos, and consider incorporating storytelling to connect emotionally with your viewers. Regularly analyze performance metrics to understand what resonates with your audience and adjust your strategies accordingly.

How can video marketing improve customer engagement?

Video marketing enhances customer engagement by providing visually appealing content that captures attention and encourages interaction. By creating educational, entertaining, or inspiring videos, businesses can foster a deeper connection with their audience. Additionally, incorporating calls to action within videos prompts viewers to engage further, whether it’s visiting a website, subscribing to a channel, or participating in discussions.

What tools are best for creating videos for marketing?

There are numerous tools available for video creation, ranging from beginner-friendly apps to professional software. Tools like Canva and InShot offer intuitive interfaces for quick edits, while more advanced options like Adobe Premiere Pro and Final Cut Pro provide extensive editing capabilities. Additionally, platforms like StreamYard and Zoom facilitate live streaming, enabling real-time engagement with audiences. Choosing the right tool depends on your needs and skill level.

How can I use video testimonials to boost my business?

Video testimonials are a powerful way to showcase customer satisfaction and build trust. To effectively utilize them, identify satisfied clients who are willing to share their experiences on camera. Ask specific questions that highlight the benefits of your product or service. Edit these testimonials to create concise, engaging videos that can be featured on your website, social media, and marketing materials, enhancing credibility and encouraging potential customers to convert.

Why is video marketing essential for entrepreneurs today?

Video marketing is essential for entrepreneurs today due to its ability to capture attention in a crowded digital landscape. As consumer preferences shift toward video content, entrepreneurs can leverage this medium to communicate their brand story effectively. Videos not only increase visibility but also enhance SEO, improve conversion rates, and foster a sense of authenticity. By utilizing video marketing, entrepreneurs can connect with their audience on a deeper level, making it a crucial component of any successful marketing strategy.