Digital Marketing: The Beginning
We were rocking the digital marketing game in 2015, and life was good.
Or so I thought.
Usually after I got a lead, say through a referral, we’d sit down for a discovery call.
I like face-to-face meetings.
You know, get to know ’em a bit, figure out what they need.
Sales Process: The Proposal Predicament
After doing all that, I’d be like, “Hey, no sweat. I gotcha. Let me set up a custom proposal and I’ll email it to you. How does that sound?”
Customer: “Sounds great!”
Off I go, spending up to 5 hours creating what I thought was a masterpiece of a proposal.
Email it over.
And then?
Conversion Rate: The Follow-Up Frustration
I follow up. And followup again. And again.
Radio silence!
Nothing.
Nada.
After a couple of weeks, I’d finally get a hold of them.
They’d be like: “Oh yeah, sorry, Mostafa! I haven’t had time to look at it!”
Me: “Oh, no problem! Why don’t you take a look and I’ll follow up in a few days?”
Boy, that. was. frustrating! 😤
What were these clients doing? Shopping around with my proposal? Ignoring me?
I didn’t know.
You see, these folks came to me because they needed help. But I confused them with my complicated proposal process.
I wasn’t making it easy for them.
Genius, right?
Some didn’t even take me seriously. Can you believe that?
My sales were tanking.
I had to change, or I’d keep losing time, money, and customers.
Business Transformation: From Frustration to Success
Not to mention, I was wasting their time, too.
I wanted to increase my sales conversion rate and reduce the conversion time.
I remembered reading about the power of packages and how they can boost sales.
I decided to test packages.
Spent a week designing my packages. It took a lot of brain power. 🤔
But it was worth it
Clear, easy-to-understand packages with set pricing.
Bam!
Fast forward, and I’m meeting this new client at Tim Hortons, a Canadian coffee shop.
We do the usual discovery chit-chat, and then I show him the packages.
Pointed to the middle one and said, “This one’s perfect for you. Here’s why…”
Guess what?
He’s like, “Let’s do it.”
And took out his credit card right there.
I was in shock. 😲
Deal closed.
Felt like I just discovered fire! 🔥
.
.
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So, Don’t confuse your clients with a complicated process.
Make it easy for people to buy from you.
The simpler, the better.
To your massive success
PS: Download our customer engagement checklist and start booking appointments today!
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#ClientEngagement
#SalesProcess
#ProposalToPackage
#ConversionRate
#simple #marketing #sales
FAQs
What role does the sales process play in digital marketing success?
The sales process is crucial in converting leads into customers. It involves understanding client needs, proposing solutions, and effectively closing deals.
How can a complicated proposal process affect conversion rates?
A complicated proposal process can confuse clients and lead to frustration, potentially resulting in lost sales opportunities and a decline in conversion rates.
How did simplifying the sales approach impact the business's performance?
Simplifying the sales approach by introducing clear, easy-to-understand packages led to increased sales conversion rates and reduced conversion times, resulting in improved business performance.
Why are clear packages with set pricing effective in boosting sales?
Clear packages with set pricing remove confusion, making it easier for clients to understand the offerings and make purchasing decisions quickly, ultimately leading to higher sales conversion rates.
