While Mostafa certainly appreciates the importance of a long term vision, he's not a pie in the sky kind of guy. For me, who has struggled to determine what are the tangible next, bite-sized, CONCRETE steps that need to be taken, Mostafa has been a breath of fresh air. Mostafa paints the big strategical picture first, but in no time gets down to the nitty gritty of the do list. His marketing counsel is well researched and his advice is sound. I personally find Mostafa's can-do attitude to be very motivational. I would recommend (and have) Mostafa as both a marketing consultant and a business coach.